Capitalize

25/01/2016

CAPITALIZE | Tea & Cake have rebreanded.
Go to alter-agency.com

07/01/2016

Interesting read from the UglyMely blog which features the Puma States book we created for

06/01/2016

Today we were at Broomhill Bank School with the Lord's Taverners and former England cricketer Ronnie Irani for the first of forty minibus presentations for 2016!

09/10/2015

Spotted in Shortlist, our latest creative for the MERRELL EMERGY...'BUILT FOR THE OUTDOORS. STYLED FOR THE CITY.'

03/10/2015

28/09/2015

In Chinese philosophy, seemingly opposing forces are viewed as complimentary...one cannot exist without the other. There is no shadow without light, and no light without shadow. PUMA's Blaze of Glory ‘yin yang’ pack plays on this ancient Chinese philosophy, presenting the ‘90s classic in solid white and solid black colourways.

Capitalize were asked to tease and reveal the product, and the general concept of the pack in a way that didn’t rely on the obvious yin yang symbol or overly oriental aesthetic. Asian gardens, moonlight and rippled water were employed to create premium story-telling that elevated the product. Moving image in the form of GIFs were used as a mechanism to show how one colour way cannot exist without the other.

The reflection concept was also illustrated as part of a teaser campaign and seeding packaging including poster.

05/09/2015

It's officially open

05/09/2015

It's officially open for business

03/09/2015

Count down begins for the lighting test
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27/08/2015

Count down begins for Electric Picnic we are busy putting the finishing touches to plans for next weekend's It's our 10th year running the activation with the help of ElectricFly Productions Spektrum Events

25/08/2015

We've been helping with the and premieres of