Elated Social

03/06/2025

01/04/2025

🚨 Parents, heads up!

Google just rolled out a policy that could put your kids’ online safety at risk, and barely anyone is talking about it. 👇

Developers in the UK can now use their own billing systems inside apps. Sounds boring? It’s not.

Here’s what this means:

⚠️ Your parental controls won’t work
If your child uses an alternative payment system, your approval settings (like Family Link) are bypassed.

⚠️ You won’t see a purchase history
No receipts. No alerts. No idea they even spent money.

⚠️ Refunds? Good luck
Now it’s you vs. random app developers, not Google.

⚠️ Data risks are real
Who’s getting your child’s payment info? Is it secure? Is it being sold?

Honestly - how is this OK?

🔐 Big brands should be tightening digital safety, not creating backdoors for exploitation.

🧠 What do you think? Is this just “how tech works now” - or a step too far?

—

📌 Save this.
📤 Share with a fellow parent.
💬 Drop your thoughts below 👇

30/03/2025

This is my gorgeous mum.
Aged 35 in 1969.
She gave up her career to raise three children, because back then, there was no childcare, no flexibility, and no support for mothers who wanted to keep working.

She never returned to work.
Not because she didn’t want to, but because the system made it impossible.

And here we are in 2025…
Still here.
Still watching women disappear from leadership after having children.
Still pretending that Mother’s Day is about “celebrating mums” while the very same businesses that will post today quietly slash DEI programs, withdraw returnships, and roll back flexibility.

The facts:
• Only 13% of mothers return to full-time work after having a baby.
• There’s a 32% drop in women in management after childbirth.
• Three years on: 90% of fathers are in full-time work. For mothers? Just 27.8%.

That’s not progress. That’s performative nonsense.

So if you’re a brand or business posting a soppy tribute to mums this week, ask yourself:
What are you actually doing to support them?

Because the truth is, if men had babies, this would be a completely different conversation.

Mum, I wish the world had treated you differently.
I wish it treated us differently now.

We don’t want flowers.
We want careers, childcare, and choice.
That’s how you celebrate mothers.

12/03/2025

🚨 Job Alert: Head of Digital Marketing Position – or is it? 🚨

Just had a job posting advertised to me (I’m not looking 👀)that left me both amused and concerned.

They’re seeking a “Head of Digital Marketing” who can:
• Develop and execute comprehensive digital strategies
• Lead and mentor a diverse marketing team
• Create and manage Meta and Google Ads campaigns
• Deliver engaging social media content
• Plan and organise events (because why not?)

All for the grand sum of £65,000 per year, with the added perk of being on-site every day in Knightsbridge. Considering the average rent in that area, one might wonder if the salary is meant to cover living expenses or just the daily commute. 🤔

Let’s break this down:
1. Role Overload: This position combines the responsibilities of multiple specialised roles:
• Digital Strategist
• Advertising Specialist
• Content Creator
• Social Media Manager
• Event Planner
Expecting one individual to excel in all these areas at this rate is ambitious, to say the least.
2. Compensation Mismatch: According to industry data, the average salary for a Head of Digital Marketing in London is around £81,107 per year for a hybrid role.

Offering £65,000 is not only below average for just the head of digital let alone the other roles required, but also undervalues the extensive skill set required.
3. Unrealistic Expectations: By attempting to consolidate multiple roles into one, the company risks overworking the individual and diluting the effectiveness of each function. Quality marketing requires dedicated focus, and spreading one person too thin is a recipe for burnout and subpar results. Many of us have first hand experience at that!

Advice to Employers:

If you need expertise in specific areas, hire specialists for each. For comprehensive leadership, invest in a seasoned Digital Marketing Director who can oversee various functions and ensure cohesive strategy ex*****on. Manage an agency or freelance resource.

Remember, you get what you pay for.

To Fellow Marketers:

Be wary of roles that seem too good (or too demanding) to be true. Know your worth, and don’t settle for positions that don’t align with industry standards or respect the depth of your expertise.

Let’s strive for a marketing industry that values specialisation, realistic expectations, and fair compensation. 💪

11/03/2025

Creativity = Learning for Neurodivergent Kids 🎨🧠

Same blank canvas. Same paints. Three completely different masterpieces.

🍄 A toadstool
🌳 A stark, leafless tree
🎭 An abstract vision

This is exactly how my three daughters learn, in their own way, on their own terms.

Neurodivergent kids process the world differently, so why are they forced to learn the same way?

We’re 1/3 of the way through The Davis Method, and the changes are real:
✅ Concepts that never made sense before? Clicking into place.
✅ Their confidence in learning? Growing.
✅ They’re engaged, curious, and finally understanding how their brains work.

Yet, schools still insist on rote learning, even when multi-sensory methods work better. Why don’t we extend hands-on learning techniques like Numicon for longer in primary?

ADHD and neurodiversity affect executive function, memory recall, and processing speed (Dr. Russell Barkley). These kids aren’t struggling because they’re incapable, they’re struggling because the system wasn’t designed for them.

💡 Creativity isn’t just an outlet, it’s a learning tool.

Drop a 🎨 if you believe schools should embrace creative learning for ALL kids!
camelia

07/03/2025

Thinking Twice About That Tesla… 🤔🚗

A few months ago, I was seriously considering upgrading our electric Lexus to a Tesla. Fast forward to today, and let’s just say… I’m glad I waited.

Tesla shares? Going 👇👇👇 faster than a Cybertruck rolling down a hill. 📉🚗💨

Why? Turns out, the people who buy electric cars aren’t big fans of… let’s call it, certain ideologies. And with so many great EV options out there, consumers are voting with their wallets.

At the end of the day, a brand is only as strong as the trust it builds. You can’t spend years cultivating a loyal customer base and then alienate them on Twitter and expect them to stick around.

The lesson here?

🚀 Your brand is bigger than one person, unless that one person won’t stop tweeting.
🚗 Customers have choices, and they’re taking their business elsewhere.
📉 Even the biggest disruptors can fall, if they forget what made them great in the first place.

Moral of the story? Reputation is everything. Build it, protect it, and maybe… don’t tank your stock price on purpose. 😬

What do you think? Is Tesla done for, or is this just a bump in the road? Drop your thoughts below! 👇

28/02/2025

💻🐱 WFH = Work From Heaven 😻✨

Office life? Could never be me. 🙅‍♀️

Working from home is bloody brilliant, and here’s why:

✅ My co-worker is my cat, and unlike Sharon from accounts, she doesn’t steal my snacks.
✅ Laundry? Done. Productivity hacks, people.
✅ Walking when I want? Yep, I call it “a strategic brainstorming session.”
✅ Dressing up? Optional. Pyjamas? Encouraged.
✅ Eating on my own schedule? Because lunch at 12 pm is so corporate.
✅ Sleeping? When I want. Afternoon power nap? CEO mindset.
✅ Exercise? That’s just a walk to the fridge with purpose.

Oh, and the view from my window on this sunny Friday? Stunning. Almost as good as Willows judgmental stares while I type. 😼

Who else is thriving in their WFH era? Drop a 🏡 if you’re living the dream!

19/02/2025

The most common marketing mistake I see?

😬 Hiring an agency before proving your product sells.

I hear this story every single week:
🚀 Launch product�
📢 Try some marketing�
😬 Get poor results�
💰 Hire agency�
🔥 Burn through cash�
🤦 Try another agency�
💸 Burn even more cash�
💀 Feel like giving up

Sound familiar?

👉 Marketing isn’t failing you. You’re failing marketing.

Because no agency can fix a messaging problem.
If your audience doesn’t immediately get why they need your product, ads won’t change that.

Before you spend another penny, ask yourself:
❓ Have I talked to my customers and listened to their struggles?
❓Do I know the exact words they use to describe their problem?�
❓Have I tested my messaging on strangers and seen real sales?

If not, stop throwing money at marketing. Fix the foundation first.

💬 Be honest, have you made this mistake before? 👇



Image Credit: Cat Howell

18/02/2025

Your analytics aren’t “low.” You’re just looking at them the wrong way.

👀 105 views? That’s 105 real people who saw your post.

Imagine this:�
🎤 You’re at Speakers’ Corner.�
👂 105 people stop to listen.�
🧠 30 actually remember what you said.�
💬 6 come up to chat.�
📞 3 book a call with you that week.

From ONE post.

That’s 3 hot leads.

Yet, too many people ignore the real impact of small numbers because they’re busy chasing vanity metrics and shortcuts.

💡 The truth? Success isn’t hacked. It’s built, over time, with consistency and effort.

Next time you look at your post insights, picture yourself speaking to those people in real life. The real question is, are you nurturing them?

How do you measure success on social media? Let’s shift the focus from numbers to impact 👇

17/02/2025

🔥 What’s the best advice you’ve ever received from a female leader?

Last week, I attended an event with the HSBC Women’s Business Initiative, where Clarissa Ward, CNN’s international conflict correspondent, spoke about her experiences reporting from war zones.

What struck me most?
For decades, war journalism was a man’s game. But in many cultures, men can’t access the spaces women can, leaving out half the story. Clarissa has changed that.

She shared some powerful advice:�
💡 Public speaking tip? Move your body. Get out of your head and into your heart.�
💡 Imposter syndrome creeping in? Tell that voice: “No, not today.”�
💡 Women are bilingual, we speak ‘man’ and ‘woman.’ And when we play the game, we ace it.

I also had a great chat with Sam Cooper-Gary, who hosts the ‘A Beginner’s Guide to Being a Grown-Up’ podcast, a must-listen for anyone navigating business, career shifts, and purpose-driven work.
What’s the best leadership advice you’ve ever received from a female mentor, boss, or friend? 👇

📖 Clarissa’s book ‘On All Fronts’ is a must-read. 👉 https://amzn.eu/d/18kDb1S
Sam's podcast is a great listen 👉 https://lnkd.in/evTT2JKD

Clarissa Ward