The Shopper Agency

23/12/2021

The acceleration of technology and digital platforms has added a new dimension to escapism, resulting in deeper, more meaningful and immersive experiences.
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Gaming provides many players with the opportunity to escape from reality, a significant factor for 63% of gamers, rising to 73% amongst Gen X.
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23/12/2021

Excitement and fun lead the way with 85% of gamers citing it as reason to play alongside the desire for escapism and mood boosting experience.
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23/12/2021

Gamers are as diverse as the games they play, with female gamers rising and 32% of new gamers over the past 12 months coming from the 55+ age group.
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10/12/2021

Brand trust, offers or discounts and transparency are key drivers to encouraging consumers to share their data.
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10/12/2021

The new wave of shopper is demanding experiences, they no longer care about where the transaction takes place as long as value and convenience isn’t compromised.
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10/12/2021

The most successful retail environments take the best from online and combine it with the physical environment, putting the individual in full control of their shopping experience.
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04/12/2021

75% of shoppers say they’re more likely to buy when recommendations are personalised to them, propelling the push for brands to understand the shopper and differentiate offerings.
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04/12/2021

Consumers want to engage with authentic tic, real content. User-Generated content receives four times higher click-through rates.
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07/08/2020

It all started with a simple, yet focused, idea – Let’s put the shoppers' experience first.

Attracting new shoppers, or keeping your existing ones engaged in today's ‘shop anytime, anywhere’ culture takes us beyond price, convenience and place. That's why here at The Shopper Agency we continuously explore, define and invent ways to shop across Social, Retailer.com, Amazon and In-store.


https://vimeo.com/445500840

When a shop can be anything and anything can be a shop we optimise brand experiences through exploring, defining and inventing ways to shop.

06/07/2020

In our July Shopper First round-up we take a look brands’ newest ventures and innovations across both physical and digital platforms. From new e-commerce solutions through to in-store re-design, we reveal the brands that are bringing creativity, convenience and connectivity to shoppers. Find out more here!

Our insights into brands’ newest ventures and innovations across both physical and digital platforms. From new e-commerce solutions through to in-store re-design, we take a look at how brands are bringing creativity, convenience and connectivity to shoppers.

06/07/2020

The move towards a more inclusive industry really started gaining momentum in 2017 with Fenty beauty’s “inclusive beauty” campaign and the industry has come a long way since then. Whilst there is still room for improvement, many brands are starting to effectively listen to their .

In this blog post series we explore why inclusion matters, attitudes, influencing how we and that are leading the way in the industry.

Stay tuned for our next blog post on sustainable beauty!

The health and beauty industry has come a long way since 2017 and is finally starting to address previously underserved groups. In this article we look at just a few, including the BAME community; men; non-binary’s and the often-overlooked women over 40.

24/06/2020

2020 has been tough for the health and beauty industry, but it isn’t all doom and gloom. The pandemic has been a positive industry trigger - catalysing many pre-existing and emerging consumer macro trends. Whilst new innovation and technology - coupled with the need to remain indoors has elevated many aspects of the digital shopper journey.

In this blog post series we explore how people are shopping health and beauty in 2020. We begin in this article, by highlighting a few key trends, including the rise of the subscription model, AI and AR advancements and the adoption of new e-commerce marketplaces.

Stay tuned for our next piece on inclusive beauty!

The pandemic has catalysed many pre-existing and emerging consumer macro trends within the health and beauty industry. In this article we explore just a few, including the rise of the subscription model, AI and AR advancements and the adoption of new e-commerce marketplaces.