19/04/2021
Why is influencer marketing so effective? In short, with influencer marketing you never have to market to cold traffic - even as a start upâ¨You are marketing to their warm audience, establishing brand trust by having them represent you, creating user generated content and marketing to a highly precise group of people specific to your niche as opposed to paying big sums of money to be seen on TV to millions of people none of whom are in your target audience and with no real way of tracking campaign success or ROI.
This is one of the greatest growth hacks out there - as demonstrated by Gymshark, Myprotein and Peloton.
