22/05/2026
New work for :Time at the Bar with Federico Pavan from , interviewed by .
There’s a lot of pressure in social to cut faster, talk quicker and squeeze everything into 15 seconds.But with this series, we wanted to do the opposite.
We wanted to give Federico the time and space to properly talk. About service, standards and pressure. About going from professional motorbike driver to one of London’s most respected bartenders. About why every great bar has a soul and why Johnny Cash ends up on the speakers before service.
Not just soundbites. Genuine insight from people who’ve spent years behind the bar.
We developed the series, shaped the interviews, directed, edited and distributed it, with paid support behind it from us to get it in front of the right audience.
Directed/Scripted by
Shot by Tim Bedingfield.