22/06/2023
We’re celebrating with a nod to Toaster India’s launch campaign for Google Play Points. 💯
We tapped into the minds of young online gamers across India and realised music is instrumental to their play time. To elevate a product-first, UI-heavy launch campaign, we decided to create a custom rap song called Level Up. 🎙️🔥
We didn’t stop there. We tied up with some of the country’s hottest regional rappers to create hyper local tracks, capturing the attention of gamers EVERYWHERE.
Know more about the campaign here: https://toaster.co/work/google-play-points-india-launch-campaign/