Mirriad

04/07/2023

Happy 4th of July from Mirriad!

23/06/2023

Virtual product placement offers a seamless and non-intrusive opportunity for brands to integrate their ads into the viewers' preferred programming, effortlessly integrating with the narrative.

It provides the means to target specific demographics, establish a personal connection with the featured content, and ensure a higher level of brand engagement.

We have helped advertisers in boosting overall campaign effectiveness through a wealth of research, industry partnerships, and marketplace integrations.

Get in touch to find out more.

From innovative solutions to potential obstacles, discover the advantages and challenges associated with virtual product placement.

22/06/2023

It's crucial for brands to maintain a high level of quality in their content.

Creating too much content can often lead to a decrease in quality.

Consumers appreciate valuable and engaging content, so it's important to focus on producing content that resonates with your target audience.

Brands are finding that Mirriad’s virtual product placement technology provides them with unprecedented access to highly engaged viewers and targeted audiences.

By using our innovative technology, brands can gain increased visibility, higher customer engagement, better ROI for their media campaigns, and an improved viewer experience overall.

Agencies are beginning to rethink their approach to creating content for clients, with so much volume and competition these days.

20/06/2023

Advertisers worldwide face challenges with declining audience sizes. That’s where in-content advertising comes in - it can boost your audience impressively.

By reaching viewers beyond traditional ad breaks, it offers a promising solution. According to our research with Kantar, advertisers on average see a 22% to 49% gain compared to TV spots. Dig deeper by reading our blog.

https://hubs.la/Q01TtcFW0

Discover the results of the most comprehensive study ever conducted on the power of virtual product placement and in-content advertising...

19/06/2023

As an advertiser, it’s crucial to spread your message to as many potential customers as you can.

However, the advertising world is evolving, and traditional methods alone aren’t effective enough.

That's where virtual product placement comes in as a game-changer for boosting the impact of your ads.

Interested in finding out more? Check out our blog 👇

https://hubs.la/Q01Ttb550

Discover how virtual product placement is a game changer for advertising success. Learn why you should use it & how it can help you reach more customers.

16/06/2023

As viewers are naturally leaning towards media platforms that offer little or no interruptive advertising, it's time to get creative when it comes to your ads.

Virtual product placement keeps viewers’ attention and creates a real impact.

Research found that 56% of viewers exposed to virtual product placements consumed the featured products after exposure. Read our blog to find out more!

https://hubs.la/Q01Ttbtq0

Virtual product placement is the biggest emerging technology that every advertiser and brand needs to know about. Here's why it's important.

15/06/2023

Advancements in technology have led to a significant shift in advertising and product placement strategies.

This evolution provides brands with opportunities for scalability, control over frequency, and improved campaign effectiveness.

From our research with Kantar, we found that 77% of viewers believe that in-content advertising is the most innovative advertising format.

Interested in finding out more? Download our whitepaper now!

Get the new whitepaper from Kantar and Mirriad: New research methods and learnings on the performance of in-content advertising.

14/06/2023

Using virtual product placement can enhance your advertising opportunities.

To create successful product placement strategies within different media formats, such as CTV, linear TV, SVOD, AVOD, influencer content and music videos, consider the following:

➡️ Native Integration
➡️ Ad Length and Frequency
➡️ Amplification Opportunities

https://hubs.la/Q01Ttc7f0

From innovative solutions to potential obstacles, discover the advantages and challenges associated with virtual product placement.

08/06/2023

In-content advertising and virtual product placement is on the rise.

This is an exciting new format that enables brands to reinvigorate their campaigns when ads oversaturate the market and viewers are fatigued.

But how do consumers feel about VPP?

➡️ Find out in our blog here:

https://hubs.la/Q01SCm9x0

Read our blog to find out how in-content advertising connects with consumers.

05/06/2023

Advertisers worldwide face challenges with declining audience sizes. That’s where in-content advertising comes in - it can boost your audience impressively.

By reaching viewers beyond traditional ad breaks, it offers a promising solution. According to our research with , advertisers on average see a 22% to 49% gain compared to TV spots. Dig deeper by reading our blog.

https://hubs.la/Q01S46920

Discover the results of the most comprehensive study ever conducted on the power of virtual product placement and in-content advertising...

02/06/2023

Advertisers need to start reassessing their media spend for optimal results.

If you're facing audience engagement struggles, virtual product placement (VPP) could be the answer, bringing brand control, campaign customization, and reduced audience fatigue.

Check out our blog for more on VPP.

https://hubs.la/Q01S468Z0

Virtual Product Placement is the revolutionary new solution available to advertisers to reach their audience in a non-disruptive format.

26/05/2023

When it comes to in-content advertising, best practices are necessary because it requires a delicate balance between capturing the user's attention and not disrupting their experience.

To delve deeper into the secrets of successful in-content advertising, check out our blog:

Looking for best practices for in-content advertising? Read our blog for expert tips.