RevenueBuilder

10/10/2022

A warning to business owners who are considering using AI writing tools to produce content instead of having human writers do it: Google will penalise you. It knows what's machine produced and what is written by a human being. It likes natural language and its algorithm is far smarter than any AI writing app. Nathaniel explains why:

AI writing is becoming a bigger part of content production, but it has a long way to go to catch humans. Here's why human writers are better.

14/04/2020

How will your small business survive or even thrive in these tough times? Some brilliant strategies of business owners who got through the 2008-09 financial crisis might just help.

https://bit.ly/34xeCxC

How did you get through the last financial crisis? Did you thrive or only just survive, or worse? Did you get by with offensive or defensive measures? ...

19/02/2020

Maybe I'm just out of touch with how things are done in agency-land these days, but this still surprised me.

Recently I worked on a marketing project for a B2B client with a big budget and a well-established brand and offering. We were seeking a mid- to top-tier web design and development agency to take the business to the next level online with some great design and smart conversion optimisation strategie

11/07/2019

It's not just about LEADS, it's about GOOD leads who will buy from you. For smart advice without the bull, get in touch.

Generate better leads. We work with you to create an optimised, integrated lead generation strategy. Discover how to nurture leads that convert to sales.

10/07/2019

Too often I see people confusing Strategies with Tactics. There are issues in getting it wrong - check out how I explain the relationship between them, and the importance of alignment in achieving goals.

Today I’m going to isolate and explore one of the most important disciplines in business. It's a critical skill in management, entrepreneurship, sales and leadership, and yet most people struggle with it.

04/01/2019

This is an excellent visual guide showing you how to create and use 'lead magnet' content to build your mailing list. It's close to perfect in its observations and certainly in its recommendations.

https://bit.ly/2AvK2H3

Learn how to design an optimized landing page based on these 15 lead magnet landing page examples. What did they do well and what could be A/B tested?

13/11/2018

If you're in sales, you know how difficult it is to sell to a procurement manager. Here are some tips on how to make it easier.

https://www.linkedin.com/pulse/selling-procurement-should-sales-reps-even-bother-brad-monaghan/?published=t

05/11/2018

Where is sales heading in 2019? Some good stats and clues.

These sales statistics will permanently change the way you prospect, qualify, and close.

29/10/2018

A great example of logical thinking in modelling your startup / early stage sales plan, and how the cost of acquiring customers blows out.

In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with pa…