Hoxo Media

Hoxo Media Founder & CEO of Hoxo
Ex-recruiter and top biller on a mission to show you how to win MORE business 100% inbound. There had to be a better way. And guess what?

Hi, I’m Sean Anderson 👋

I used to be a top billing recruiter and later built a contract division to over £2M NFI. By 2016, I hit a wall – burnt out and tired of the traditional outbound cold-calling grind. I knew LinkedIn was powerful, but no one was using it strategically. What if I could use LinkedIn to create a recruitment agency where business came to me? This was the start of what is now Ho

xo. Not a recruitment business. A branding agency that helps other recruiters build personal brands that stand out and generate inbound leads. I built my brand by sharing real stories from the trenches, offering practical advice and connecting with people. Now I run a global business, get a million views a month, and haven't made a cold call in years! I can show you how to do the same. My proven 3x system is the unique process 7,000+ recruiters and 600+ agencies have used to:

- Escape the outbound grind
- Generate a steady stream of high-value leads (think 50+ conversations a week!)678
- Become a recognised expert in their niche
- Close inbound business (we're talking six figures in six months). I also host The RAG Podcast, sharing stories and insights from the recruitment world with 30,000+ listeners. Listen here:

Spotify: https://hubs.ly/Q02RtXNG0
Apple Music: https://hubs.ly/Q02Rv3FJ0
Youtube: https://hubs.ly/Q02Rv45v0

Ready to change the way you run your recruitment business? Join my Personal Brand Bootcamp and learn how to achieve six figures in just 90 minutes a week. Let’s go! 👊

06/08/2026

There's a detail about kids that nobody puts in the business plan: the years they actually want you around are the exact years you're building.

Max is sprinting at a 2033 exit with two children under four. Sean's watched his stepdaughter go from eight to thirteen - and watched the daddy-obsession phase vanish on schedule. So he asked the question every founder parent dodges: what if the money arrives after the moment has gone?
Max's answer isn't a slogan, it's a timetable. Gym before dawn so the mornings belong to his kids. Out of the office at five, every day, for two hours that don't move. Bath time untouchable since the day each of them was born. Work exists in the gaps - never the other way round.
Agree with the ten-year sprint or not, the discipline is hard to argue with.

Full episode out now.

05/08/2026

Nobody sets out to become the recruiter people complain about. It happens one KPI at a time.

Max had the career most consultants dream of - top biller, fast promotions, offices to run, a corporate giant behind him. On paper, everything was working.
The problem was who it required him to be. If a colleague billed £30K in a month, he needed £40K. If someone did six temp starts, he wanted eight. The scoreboard had quietly replaced the reason he liked the job in the first place.
The moment he admitted that to himself is the moment Forge Talent became inevitable.
If you've ever caught your own reflection in a chase-the-fee culture, this one will feel uncomfortably familiar 👇

Full episode drops today.

03/08/2026

Every recruiter has sketched the escape plan on a napkin. Max Learmonth actually built his - at the kitchen table, with a daughter under one and no salary coming in.

Ex-professional rugby player. Six years climbing Robert Half from trainee to running offices. A stint reporting straight into a boutique founder, purely to learn how a small agency really works.

Then May 2023: Forge Talent. Finance and accounting only. North West of England only. Nothing else.
Investors offered him over £500K to fly out of the gates with a full team. He said no - the equity they wanted was too much of his future.

Three years later: 16 recruiters, £2.4M in net fee income, not a penny of outside money. And a plan most founders would never say out loud - sell and be gone by 2033, while his kids are still young enough to get the best of him. ⏳

This one's for anyone weighing ambition against the clock.

Full episode drops this Wednesday.

30/07/2026

Claude costs the same for everyone. So does Atlas. So does every AI tool recruiters are being sold right now.

Scott's on his best year in 24 - completely solo - using software thousands of other recruiters already own.

That's the uncomfortable bit. The tools aren't the edge. What he's actually done is take two decades of construction knowledge - the projects, the people, the politics - and point AI at that one narrow space, every single day.

Same subscription as everyone else. Completely different outcome.
It's the old advice with a 2026 twist: don't just be a specialist. Be a specialist with a full expert team behind you - without ever making a hire.
If you've bought the tools and seen nothing change, this conversation explains why.

Full episode out now.

29/07/2026

Every recruiter knows the sick feeling of a placement falling through. The counter offer. The ghosting. The wife who didn't fancy Dubai.

Scott's been through a version nobody prepares you for - twice in 24 years, a placed candidate passed away before the fee was ever settled.
When he told his wife, she genuinely didn't believe him. She thought he was inventing excuses, because deals kept collapsing for every other reason under the sun.
And underneath the dark comedy of it sits a question most contingent recruiters never want to face: if everything can fall apart at the last second, why do we only get paid at the last second?

For Scott, that loss was the final straw. It's what pushed him fully retained - and into the best year of his career.
Sean's heard some placement horror stories on this show. This one topped the lot 😳

Full episode drops today.

28/07/2026

How many recruiters could take a candidate dying - twice - and still love the job 24 years in?

Scott Lechley has run his construction search business completely solo since 2002. In that time he's built a team of eight and walked away from it, flown shortlists to Abu Dhabi on his own money, and watched a Middle East government department quietly ignore £250K in fees.

Most people would have packed it in. Scott went the other way.

He took the business 100% retained, built an AI stack that runs his finance, writes his content and hands him a BD list every morning - and six months into 2026 he's already banked £300K in retainers. On track for his best year in a quarter of a century. At 54. With no staff.

One person, doing what most firms need a whole team for 🤯

This one is a blueprint for anyone who suspects bigger isn't better.

Full episode drops this Wednesday.

23/07/2026

A head of talent acquisition spent her entire career shutting down recruitment agencies...

Every pitch for retained work. Every agency. Rejected on the spot.

Then she went through Louise's programme - and what she admitted afterwards should worry every recruiter selling retained today.

The problem was never the model. It was never the fees.

It comes down to one thing almost nobody in this industry has ever been taught to do. Sean and Louise have both built entire businesses on the back of it.

Full episode out now 🔥

22/07/2026

Most agencies respond to this problem by hiring more recruiters. Sean's fix goes the opposite way - fewer roles, real commitment from every client, and a much smaller team doing nearly double the deals.

Full episode drops today 🔥

20/07/2026

Louise Archer spent over 20 years on the front line of recruitment 👀

Before she ever taught anyone else, she proved it - building a retained perm function inside a global energy staffing business from absolutely nothing to £12 million a year in retained revenue.

Then she left to teach the rest of the industry how to do the same. 1,500+ recruiters. 31 countries. Every niche you can think of.

The biggest contingent agencies on the planet are going backwards. The exec search firms? Growing. That's not a coincidence - they sell something AI can't replace.

The question isn't whether it works. It's whether you've implemented it.

Full episode drops this Wednesday 🔥

16/07/2026

There's a type of agency that looks busy from the outside and is quietly bleeding from the inside 👀
Loads of jobs on. Consultants flat out. Phones are ringing all day. And barely any placements to show for it.

The problem isn't effort. It's that nobody ever asked which of those jobs actually deserve the effort.

Tom's business runs the opposite way. Fewer jobs, qualified hard, commitment locked in before a single CV is sent. Every role his team works has a real chance of being filled.

One approach fills your calendar. The other fills your bank account.

Full episode out now 🔥

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