We are PF

20/05/2026

Two days of conversations, ideas, AI demos, podcasts, and packed exhibition halls at Accountex. GLIt was so great to see the industry come together again.

A few highlights:

🎙️ chatting with about how good swag works in marketing

🧳 discovering the Solo Travellers Lounge, which honestly deserves an award

📸 witnessing the annual migration towards the giant ACX heart photo spot (see pic 8)

🤝 catching up with clients, strategic partners, and familiar faces across the industry

This year’s Accountex confirmed two things:

1. AI isn’t going anywhere.
2. People will still queue for free tote bags like it’s a competitive sport.

07/04/2026

31/03/2026

PF has evolved. Not because we felt like a change, but because the way we work has genuinely shifted.

17 slides walking you through what changed, why, and what it means for you.

Want the full story? Comment “EVOLVED” and we’ll send you the link 🔗

24/12/2025

The PF team are enjoying rest, family time, good food, and a variety of beautiful traditions!

We’re all off now and will return on Monday 5th January to help you kick start 2026 with the right marketing focus for you.

Thank you for the opportunity to connect with and work with you this year! See you in the new 🎉💪🏆