We are PF

07/04/2026

31/03/2026

PF has evolved. Not because we felt like a change, but because the way we work has genuinely shifted.

17 slides walking you through what changed, why, and what it means for you.

Want the full story? Comment “EVOLVED” and we’ll send you the link 🔗

24/12/2025

The PF team are enjoying rest, family time, good food, and a variety of beautiful traditions!

We’re all off now and will return on Monday 5th January to help you kick start 2026 with the right marketing focus for you.

Thank you for the opportunity to connect with and work with you this year! See you in the new 🎉💪🏆

12/11/2025

AI is the park, not the predator. What you build inside it is up to you.

🦖

10/11/2025

🌻 This is not a flower....

A sunflower head is actually hundreds – sometimes thousands – of tiny individual flowers, each attracting pollinators and producing its own seed.

Together, they create the illusion of one whole, unified thing.

It reminded me of marketing.

From the outside, great marketing looks seamless. Effortless. Like it all just works.

But behind that, there are many different moving parts – strategy, design, messaging, video, socials, email, SEO, ads – each with its own role to play.

When every part is working together, you don’t see the joins. You just see the whole.

The strength isn’t in any single part, it’s in how they work together.

That’s what we help our clients build: a marketing “sunflower” where every element is cared for, aligned, and working in harmony – so to your audience, it feels like one consistent, intentional whole.

If you would like We are PF to help you create marketing like that, start by filling out a discovery form (🔗 Link in bio)



Alt text: Close-up photo of a golden ‘Teddy Bear’ sunflower in bloom, showing hundreds of tiny individual florets forming one large, full flower head.

16/09/2025

AI isn’t a shortcut to marketing. It isn’t magic.

It’s a tool: One you can train. One you can improve.

And it works better when you treat it like a team member, who’s with you for the long run: not an “easy button” so you can skip the hard work.

At Deeper Weekend - a 2.5-day event in Greenville for accountants who want to build stronger firms - Karen Reyburn is teaching a live workshop called:

“Train AI to Be a Powerful Member of Your Marketing Team.”

You’ll learn how to:
✍️ Use AI for real marketing content (with live before/after examples)
🤖 Train a custom GPT built for YOUR firm’s tone of voice
💡 Use AI as a thinking partner, not just a generator

Already registered for ? Make sure you’ve registered for the Friday morning workshop.

Not yet signed up? You still can. Link in bio!

03/09/2025

AI Isn’t the Boss. You Are.

If you drop a half-formed idea into ChatGPT and copy/paste what it gives you, that’s not marketing. That’s abdication.

Unless you guide it, AI doesn’t know:

Who exactly your clients are
How to write in a way that sounds like you
Why your firm exists (and what makes it different from the others)
How you think
What makes something “you”

It doesn’t know anything. It just predicts what someone like you might want. That’s powerful—if you lead it. If you tell it about you, and about your firm.

Your job is to direct, correct, question, and teach it.

If you were bringing on a new accounting team member, you wouldn’t simply throw them at the desk and say “here’s a bunch of info: generate a set of accounts!”

You’d set them up properly.

Give them an email address, introduce them to the team, show them your systems, provide access to all the apps you use.

You’d explain who the clients are they’re working with – what kind of business they have, what kind of people they are, how much they spend, what they appreciate or don’t appreciate.

Just like onboarding a new team member, if you’re going to use AI to help your marketing show who you truly are, you’ll need to give it training, feedback, and examples. When you do that, it performs way better.

Read our new blog post (link in bio and story) all about using AI better in your accounting firm marketing.

And if you want 8 weeks of help and guidance, join the marketing coaching group!! 🤩

See you soon 👀

01/09/2025

🎉The first of September is a little like a new year.

You’ve had your holidays, the kids are back to school, and you’ve got a little head space to think about things like marketing.

🤩 Why not do it with some support?

Starting 17 September for 8 weeks, you can:
- get feedback from our team on your marketing and ideas
- protect your marketing time weekly so it doesn’t get taken over (again) by client work
- meet with other accountants who feel like you feel
- be absolutely clear about who your ideal client is
- improve your website with help and suggestions from our team

🆕 *NEW* this time round are extra DEEP DIVE sessions into things like your audience, website, and social media.

🖱️Follow the link in bio to sign up…

…and remember if you have an .app or code from those events, those are still valid! Comment or DM us for the code if you’ve lost it 😄

We’d love to have you as part of this group!

04/08/2025

Meet Liz! PF’s amazing Project Manager who keeps all the plates spinning being the scenes.

She works tirelessly behind the scenes, ensuring our strategists, designers, copywriters, and developers deliver quality work on time.

With operations expertise across multiple industries, plus her dabble in accountancy, she brings invaluable knowledge to everything we tackle.

What we love most about Liz? She genuinely cares about delighting our clients and is always looking for ways to improve how we work together.

11/11/2024

👀 Sneak peek of our latest team photoshoot!

At our last team retreat, our awesome designers Amina and Simona worked their magic behind the cameras to capture some fresh shots of the team.

But the prep started way before anyone struck a pose! For weeks, they were busy planning:

📍 Suitable locations and realistic timelines
🎯 Strategic setups we’d need for different imagery goals
💛 Best ways to capture everyone’s real personality
👕 Wardrobe guidelines to match our brand

The result? A collection of photos that make us all look like natural models (trust us, we are not! 😅) and show exactly who PF is: a creative, strategic team who loves our clients, what we do, and has fun doing it!

✨ Swipe to see some of our favourite moments ➡️ and make sure you stick around for the last slide to see what really happens when we say “now let’s do a silly one!” 🤪

Ready to ditch those stock photos of high-fives and suits and show the real humans behind your firm? Drop “photoshoot” in the comments, and we’ll share all our behind-the-scenes secrets!

06/11/2024

When things get busy, don’t do big – just do a bit 💡

Even when you’re in the trenches with client work, there are always small steps you can take to keep your marketing momentum going.

Swipe for 5 quick actions you can do in just 10-30 minutes this week to:

✉️ Make use of touch points with clients
✏️ Repurpose content
💛 Share a client story
🤝 Follow up with prospects
🎯 Get in front of your audience
👀 PLUS :a bonus tip in there for you

Which one will you try first? Let us know in the comments! 👇