Aquare

16/01/2026

It has been a while since our last update on the Pay-Per-Sale programme, and the level of interest continues to grow. We are currently operating with a 3–4 month waitlist for new onboarding.

If you are looking for immediate implementation, we may not be the right match at this exact moment. However, if you are planning ahead for Q2 or Q3 growth, you are welcome to apply now to secure a spot in the queue.

But we are not standing still. To support the demand and reduce future wait times, Aquare has completed its second acquisition, expanding our operational capacity across both the USA and EU. This gives us more resources and a stronger delivery infrastructure to help our partners scale.

Thank you for your patience, trust, and continued interest. The model works, and we are building the capacity to make it available to more businesses.

Digital Agency

24/01/2024

Reflecting on our September 2023 announcement, we're thrilled by the continued, overwhelming interest in our Pay-Per-Sale (PPS) program. Your trust and enthusiasm have been incredible!

As we've reached full capacity, we're now scheduling new accounts starting April 2024, focusing on expanding our capital capacity.

Please note, our monthly retainer services are paused for the general public but remain available for those referred by our existing clients.

We're immensely grateful for your support and excited to create more success stories in 2024!

18/09/2023

🌟 Thank You for Your Overwhelming Interest! 🌟

We are deeply humbled and excited by the enormous interest our unique Pay-Per-Sale (PPS) programme has garnered globally. Your trust in our innovative approach means the world to us.

Given the massive influx of applications we are receiving, we wanted to share a few important updates:

Onboarding Lead Time: Please note that due to the unprecedented demand, the current lead time for onboarding new customers is up to 6 weeks. We are committed to maintaining the quality and personalized approach that we are known for, and we appreciate your patience during this time.

Application Responses: As much as we would love to respond to each and every application, the sheer volume of inquiries means that we are unable to provide individual feedback, especially for incomplete applications or those that do not meet our clearly outlined requirements available on our website. We encourage you to review the details carefully before submitting your application.

Re-application Invitation: If you applied previously and believe that your business meets or is close to meeting our criteria but did not receive a response, we warmly invite you to re-apply. We value your interest and are making concerted efforts to revisit promising applications.

As we navigate through this surge, we are ever so grateful for your understanding and cooperation. Please help us to help you better by thoroughly reviewing our requirements before submitting your application.

Thank you for being a vital part of our journey towards revolutionizing the advertising landscape. Together, we aspire to create partnerships that are mutually rewarding and successful.

04/07/2023

⚠️❗️

Vulnerability in WordPress plugin with 200,000+ active installations allows full site takeover with only "trivial" effort

07/02/2023

To help the client get ahead of the fierce UK competition, we had to improve their overall conversion rate and average order value, which would ultimately lead to increased revenue and a lower cost per sale.

To achieve this, we implemented a very in-depth approach to the essential element of every eCommerce business: the Merchant Centre shopping feed.

By leveraging third-party feed management software, we optimised the most important product features, such as titles and descriptions, using an extensive range of search query data to guide our decisions.

Our second action was focusing on a dynamic remarketing strategy that would help the client retrieve some of the lost initial sales and abandoned checkouts. This included adding Data Layer tags to the client’s website, setting up remarketing campaigns within Google Ads and defining a sophisticated email marketing campaign.

Only 30 days after our changes and optimisations had been implemented, the increase in the conversion rate and customer spending was undeniable. By the fourth week, with just 33% more investment, we started seeing 76% higher revenue compared to the previous month. This was driven by a significantly higher conversion rate (+20%) and a 24.8% increase in the average order value.

29/01/2023

£311k in monthly revenue was generated from a £24k ad spend, effectively providing a return of £13 for every £1 spent.

In less than two months, we managed to reduce this client’s cost per lead by 45% by successively lowering their average CPC and increasing the conversion rate. As a result, the client was able to generate nearly 50% additional revenue with no extra investment.

The first order of business was analysing and restructuring their shopping campaigns following the 80:20 rule. We quickly identified the products and keywords that were wasting the resources and redistributed the ad spend towards the winners. This effort was combined with extensive work on the negative keyword lists and updates on the client’s ad copy to make sure the messaging was in line with the ad objectives. By making sure our ads were better targeted, we increased the client’s overall CTR and Quality Score. In return, Google has rewarded us with a lower CPC, resulting in a lower conversion cost.

To further lower the client’s CPA and bring in more sales, we focused on the low-hanging fruit by developing a remarketing strategy targeting cart abandoners – users already familiar with the brand and close to buying the final product.

We created remarketing audiences within Google Analytics and imported them back to Google Ads so we could use them in remarketing campaigns. We made sure these ads were combined with the dynamic remarketing feature so that the cart abandoners were followed around the web with the same products they left in the cart. To sweeten the deal, the remarketing ads featured an additional discount if a user would sign up for the newsletter.

In this way, we made the offer more tempting, but at the same time, we received valuable info from the potential customer that was included in email remarketing campaigns.

Ready to take your business to the next level? Try our new pay-per-sale model with no monthly retainers, no set-up fees and zero risk – click the link in the comments to learn more and get started today!

16/12/2022

Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for 👇

Google's updated search rater guidelines offers insights into how a content creator's first-hand experience is evaluated.

22/09/2022

Google prioritizes high-quality, unique and compelling content.

This is why it's unlikely to index:

- Machine-translated content
- Spun content
- AI-generated content
- Thin content

If any of these apply to your content, use the Ahref's flowchart to fix the issue:

26/04/2022

Meta recently published a playbook to help marketers drive engagement and brand loyalty through social communities. Here's what it says:

Many brands today are finding success leveraging digital communities on Meta, whether it be for customer support, product innovation, loyalty and engagement, customer acquisition, or retention.

27/12/2021

The Aquare team has some very exciting news to share. We are delighted to announce that we are expanding to the USA where we are opening up a subsidiary with two offices, one in Austin, TX and one in New York City, NY.

Due to the popular demand for our performance-driven marketing campaigns, we have decided it’s time to establish a permanent base over the pond.
Our main operations will now be based in the US but, don’t worry, we will still be delivering our services nationwide in the UK as well.
This is a very exciting time for Aquare, with this move being the first step of our expansion plans for 2022.

Keep your eyes peeled for further announcements and if you have any questions about our expansion, or if there’s anything else we can help you with, please do get in touch.
📸 instagr.am/aquare