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LKI Consulting

Welcome to LKI Consulting - London based international marketing agency. Marketing and Design Agency for leading projects. WEB3 since 2016.

Bespoke marketing solutions for degens. 🚀

29/04/2022

What if we told you that you can delegate funds to Ukraine without donating through an innovative DeFi Staking plan?

In her recent interview, our CEO Laura K. Inamedinova talks about UkrainianPool - a Cardano staking pool that allows anybody to deposit Cardano to the pool, which grows at a rate of 5% per year. 🚀

A decision to delegate your funds is risk-free because the tokens never leave your wallet.

Recently, LKI Consulting CEO Laura K. Inamedinova came up with a Staking plan to help Ukraine without donating. 🇺🇦

To find out more and support Ukraine, read the article below:

https://cointelegraph.com/magazine/2022/04/22/degens-can-stake-crypto-to-help-the-ukrainian-people

26/04/2022

Benefits of paid advertising 💸

Paid advertising - a marketing tool that can help you dramatically increase your success. 🔝

The majority of people think about sponsored advertising in terms of Pay-Per-Click (PPC). PPC advertising platforms include Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads, and Instagram Ads, among others. All you have to do is determine which platforms your target audience is most active on and reach out to them on those sites. 💻

It's worth noting that if you're looking to boost income and expand your organization, no other strategy can provide targeted visitors as quickly as paid web advertising. 🏆

The following are only a few benefits of Paid advertising:

📌 Contributes to Higher Overall Website Traffic

📌 Easy to gather market insights

📌 Increased brand development rate

📌 Boosts conversion rate

📌 Easy to retarget at any time

These are only a handful of the advantages associated with paid advertising. Whatever you sell or offer, you should definitely choose one of the major pay-per-click channels. 🌟

22/04/2022

LKI Consulting leads rebranding for Acta Finance, the World's First Cross-Chain Liquidity Aggregator. 💫

Here is what’s inside Acta’s new visual identity:

✓ Strategic direction for the rebrand
✓ Logo uplift
✓ Development of the new color palette, fonts, and icons
✓ Design of the marketing collaterals and tokens
✓ Redesign of the website
✓ Examples of the social media visuals

Find out how we turned the company’s values of professionalism and transparency into a fresh brand.

Read our case-study below: https://lkiconsulting.io/portfolio-item/acta-finance-study/

17/04/2022

To All LKI Consulting Clients, Partners, Friends, and their Families,

We wish you a peaceful and happy Easter!!

May you enjoy a warm Easter holiday with your loved ones and embrace the Spring blessings. 🙏

05/04/2022

Keyword analysis ⌨️

Keyword research is the process of identifying relevant keywords for your company and determining your current or potential Google rankings for these phrases. 💫

It is essential for various aspects of marketing, including SEO, advertising, and content production. 🧑‍💻

Why is this the case? Well, there are certain critical benefits important to note:

☑️ Understanding your keywords enables you to comprehend your brand and company.

☑️ A strong keyword list might help you optimize your advertising' performance and prevent paying higher charges.

☑️ Keyword research may reveal critical information about your website, such as where you rank for certain keywords, which keywords are the easiest to rank for, and which phrases your rivals rank for.

☑️ Keyword research reveals what people are really looking for in more detail.

☑️ Identifying keywords to use in blogs and outreach might help you increase website traffic.

Remember that keyword analysis is not necessary only for SEO. It may provide you with valuable information and an advantage in a variety of different sectors! 🚀

01/04/2022

Nowadays it’s crucial to stay united and help the ones in need. 🇺🇦

As a marketing agency, we aren’t apathetic and try to contribute to institutions that help the victims of the war as much as possible.

Kudos to our Project Manager Viktorija Domarkaite for designing the map leaflet for the Lietuvos Raudonasis Kryžius / Lithuanian Red Cross! 👏

30/03/2022

SWOT analysis is a term that refers to the Strengths, Weaknesses, Opportunities, and Threats. ⌨️

The research takes into account both internal and external elements that may have an impact on your organization. Internal factors include your advantages and disadvantages. Threats and opportunities are external forces.

A SWOT analysis identifies a company's position in a competitive market and the measures that need to be taken for further strategic planning, assisting decision makers in developing the company's future roadmap. 🏆

By using a SWOT analysis, you can:

📌 Improve the general understanding of your business

📌 Address weaknesses

📌 Prevent threats

📌 Capitalize on opportunities

📌 Take advantage of your strengths

📌 Develop business strategies

This is an excellent method to increase engagement. If you are still not using SWOT analysis, go get your notebook and start implementing it! 🚀

22/03/2022

What is Market Segmentation? 🤔

Market segmentation is the process of separating a target market into smaller segments based on shared criteria such as age, income, personality traits, behavior, interests, demands, or geography. 🌍

These segments can be used to optimize products, marketing, advertising and sales efforts. 💸

The 4 basic types of market segmentation are:
📍 Demographic
📍 Psychographic
📍 Geographic
📍 Behavioral

Market segmentation enables businesses to reduce risk by determining which items are most likely to capture a share of a target market and the most effective methods for marketing. 🌟

By segmenting your market, you may have a deeper understanding of your customers' demands and how to fulfill them better than your competition. 🙌

16/03/2022

What is the role of product marketing? 🤔

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 🌟

Today let’s dive into the product marketing sphere.

Product marketing main goals consist of gaining an awareness of the market and its demands, but with a particular emphasis on the customer of the company's goods and services. 🧑‍💻

Product marketing is responsible for building positioning, messaging and competitive difference, as well as allowing the sales and marketing teams to work together to produce and close opportunities effectively. 🔝

Here are 7 steps that product marketers do before and after their product enters the market:

📍 Product Research

📍 Product Story

📍 Content about product

📍 Product launch plan

📍 Product launch ex*****on

📍 Community Engagement

📍 Sales engagement

If you do not have a strong product marketing plan in place to position and explain the advantages of your product to your customers, eventually, they will not be excited about your product, and your sales will suffer. 📊

11/03/2022

Metaweek has come to a end, and how exciting has it been ✨

With panelists Prateek Dwivedi, Patrick Martin, George Hou, Colin Fitzpatrick, Nikita Sachdev, our CEO Laura K. Inamedinova discussed the topics:

✔️ How does content creation on metaverse look like?
✔️Who will be the winners of the metaverse?
✔️ What will it take for metaverse to go mainstream?

We are really proud to see our beloved CEO representing and promoting us on a worldwide stage!

Excited for the next events in Dubai, more news coming soon! 🚀

08/03/2022

5 Digital Marketing Trends for 2022 🌟

To help you in developing and implementing a cutting-edge digital marketing plan that takes you one step ahead of your competition, we've compiled a list of the top five trends for 2022 to pay attention to:

Video marketing 🎥

Mobile marketing 🙌

Influencer Marketing 🤳

Paid advertising 💻

Marketing automation 💼

Include these elements in your marketing strategy to take advantage and your results will sky rocket! 🚀

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London
EC2A4NE

Website

https://www.lkiconsulting.io/

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