25/08/2023
We’re proud to introduce our new work with ‘Champion Value’! 🛤 Alongside our new campaign highlights both the value and the extraordinary modes of travel available to Londoners across the public transport network.
🚊 Whether it’s the Tube, Buses, London Overground, DLR that TfL has to offer, ‘Champion Value’ highlights both the value and benefit that TfL travellers get when they use the many travel modes available.
💨 Drawing on the strongest benefits of the TfL network: speed, convenience, frequency, and fall-day travel the creative is accompanied by a consistent campaign message personalised to the mode of transport.
🚃 The campaign also highlights features including daily capping, off-peak times and the bus and tram Hopper fare, that continue to make public transport a great value option for Londoners and international visitors.
📸 To bring it to life we worked with London-based Director, Christian Bevilacqua and photographer, alongside a cast of Londoners.
🚗 The campaign will span multiple channels including digital content, posters and radio. The film and radio executions use iconic sounds from across the network, such as bus and tram bells, card readers, acceleration of the tube, and of course, “Mind The Gap”.
📻 The radio SFX soundscape will punctuate the messaging with the sounds Londoners associate with travel and hear daily and were recorded on the network for authenticity.
