Carat Global

Carat Global Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world.

Carat is the world’s first media agency and is privileged to work with some of today’s most storied and innovative brands. Designing for people, Carat pioneers in media to build modern businesses by getting brands closer to the people who matter. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With more than 12,000 experts in more than 100 countries, Carat is a dentsu company that delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful, engaging media experiences. We define media as the new frontier of modern business that combines the speed of technology with the art of empathy.

10/02/2026

Sometimes the most powerful signals come from the places we assume matter less.

Teshan Appiah, Business Development Executive, dentsu reflects on why Gen Z still values websites as spaces for understanding brand purpose, community and intent and why authenticity remains the foundation of meaningful connection.

His perspective is a reminder that lasting impact isn’t built through surface-level engagement, but through experiences and moments that genuinely bring people together.

Watch Teshan’s full reflection on building authentic connection and the cultural moments that will shape 2026 👉 https://lnkd.in/ehNnERtB

06/02/2026

What happens when Gen Z reflects back the human truths shaping the ?

We unpack key insights from our recent LinkedIn Live, where Gen Z voices challenged assumptions, shared lived realities, and reminded us why humanity still matters deeply in a data-driven era. From identity to influence, the conversation offers practical takeaways for brands looking to build relevance with intention, not noise.

Missed the live session? Watch the replay and explore the thinking behind it here 👉 https://www.carat.com/thoughts-and-views/linkedin-live-gen-z-reacts-human-truths-in-the-algorithmic-era

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