Carat Global

10/02/2026

Sometimes the most powerful signals come from the places we assume matter less.

Teshan Appiah, Business Development Executive, dentsu reflects on why Gen Z still values websites as spaces for understanding brand purpose, community and intent and why authenticity remains the foundation of meaningful connection.

His perspective is a reminder that lasting impact isn’t built through surface-level engagement, but through experiences and moments that genuinely bring people together.

Watch Teshan’s full reflection on building authentic connection and the cultural moments that will shape 2026 👉 https://lnkd.in/ehNnERtB

06/02/2026

What happens when Gen Z reflects back the human truths shaping the ?

We unpack key insights from our recent LinkedIn Live, where Gen Z voices challenged assumptions, shared lived realities, and reminded us why humanity still matters deeply in a data-driven era. From identity to influence, the conversation offers practical takeaways for brands looking to build relevance with intention, not noise.

Missed the live session? Watch the replay and explore the thinking behind it here 👉 https://www.carat.com/thoughts-and-views/linkedin-live-gen-z-reacts-human-truths-in-the-algorithmic-era

07/08/2025

What does look like in the ?

We’re publishing a seven-part strategy series on how to thrive in today’s tech-powered landscape — where every impression can build brand and drive conversion.

Four chapters are live. Chapter five is coming sooner than you think! Visit our CPG Content Hub to start your journey 👉 https://lnkd.in/er5Fsysd

17/06/2025

Culture, media, and creativity converge at The Carat Cultural Catalyst—an energizing beachside experience at Cannes that puts bold thinking and cultural connection at the forefront. Join Carat, creators, and industry leaders as they unpack the forces shaping brand performance today—from algorithmic influence to authentic engagement.

09/09/2024

At Carat, we are driven by our commitment to craft innovative media solutions that deliver real results for our clients. This dedication was on full display at the Media Specialists Association Awards 2024, where Carat Malaysia emerged as a significant force contributing to dentsu Media Malaysia’s remarkable haul of 23 wins. 🙌 Find out more:

Carat Malaysia's 23 wins at the MSA Awards 2024 demonstrate their commitment to media excellence and innovative campaigns.

30/07/2024

Have you seen our Pioneers in Advanced Video (AV) lunchtime session at MADFest London with Carat and MiQ? Watch it here: https://www.carat.com/thoughts-and-views/pioneers-in-advanced-video-av-a-panel-discussion

The session was for industry leaders to discuss the future of AV and its evolving landscape. Moderated by Matt Willifer, Chief Strategy Officer at Carat, the panel featured Will Gough, AV Product Lead at dentsu, Lauren Hawkins, Managing Partner, Carat AV, and Gag Sahota, Group Agency Director at MiQ.

25/07/2024

Google’s U-Turn on Third-Party Cookies: A Wake Up Call for the Media Industry. Andre Van Niekerk, Global Digital Partner, Carat has been advising brands on the evolution of the cookies landscape since Google’s original announcement back in 2020, and shares his take on the latest news here: https://www.carat.com/thoughts-and-views/googles-u-turn-on-third-party-cookies-a-wake-up-call-for-the-media-industry

Google has announced that third-party cookies will remain operational in Chrome browsers indefinitely, reversing its previous decision to deprecate them by 2025.

18/07/2024

Want more from MADFest London? Watch our best bits from below ✨👇

17/07/2024

NEW CLIENT | Welcome to Pernod Ricard in Europe 🇬🇧🇫🇷🇩🇪🇪🇸

Pernod Ricard and dentsu have extended its strategic partnership following a competitive pitch appointing Carat as the Pernod Ricard media planning and buying partner for its Europe Entities - as well as strengthening the existing relationship with sister agency, iProspect, in Spain.

From July, Carat will work with Pernod Ricard’s extensive portfolio of renowned brands including Absolut Vodka, Beefeater Gin, Ballantine’s, Chivas, Jameson, among others.