The Grove Media

11/09/2020

have appointed The Grove Media as their media planning and buying agency across all channels. The Grove’s task will be to help promote Energy for Change, Daikin’s first consumer campaign in the UK, which will highlight Daikin heat pumps as an efficient and eco-friendly home heating system.

Suzana Lay, Planning Director at The Grove Media says: “We are delighted to be working with Daikin to change the future of heating in the UK. We are bringing our broad sector experience to the HVAC space and are applying relevant learnings from other brands and testing some exciting data targeting opportunities across platforms to drive qualified leads.”

Giulia Kapp, Head of Marketing at Daikin UK adds: “The Energy for Change campaign marks a sea-change for Daikin and for the future of renewable heating in the UK, so it was critical for us to choose a media buying team that’s responsive, insightful and enthusiastic to partner with us on this exciting journey, as we look to create a change for good in homes across the UK.”

14/02/2019

Check out the OOH campaign one of our partner agencies has been doing with Leasing.com and be sure to enter the competition!

COMPETITION IS NOW CLOSED.

Win £500 by saying Goodbye to Buying 🖐

There are two easy ways to enter the Leasing.com billboard competition:

1. Comment below using the hashtag and tell us where you've seen one of our 500 billboards around the UK.
2. Take a photo of one of our billboards and post the picture in the comments below.

It's as simple as that. Full T&Cs here http://bit.ly/2SLULHJ

08/11/2018

Check out Robin's piece on the continued relevance and effectiveness of Teleshopping

Rani and I attended a recent Teleshopping event, hosted by Sky Media and Clearcast in conjunction with Thinkbox. It was a very enlightening set of presentations which highlighted the continued relevance of Teleshopping and addressed some of the negative perceptions surrounding it.

02/10/2018

We're delighted to be shortlisted for the Local Media Awards 2018!

We are pleased to announce that TCS have been shortlisted for this year’s Local Media Works Awards. Our Brand team entered the 2018 competition, which challenged agencies to come up with a campaign to promote Subway franchise opportunities and highlight its importance as an employer in local commu...

06/09/2018

Rayhan shares his thoughts on the changing fortunes of national newspapers.

It’s undeniable that newspapers continue to operate in a challenging climate, but the outlook is a lot brighter than recent history would suggest.

31/08/2018

Callum’s AOTW on Vilnius hits the spot!

I think that the Visit Vilnius ad is very clever. It’s so close to the line that I’ve got to admit I’m surprised it has been allowed by regulators, but this is what makes it so good! It’s risqué, cheeky and funny.

22/08/2018

Our digital director Ciaran has written about Clearing marketing and the implications of Google's dominance within the sector.

In media terms, unis are investing significant budgets into Clearing marketing across OOH, print, TV and online. However there’s one clear winner in the market: Google. Clearing is now a major event in the search engine’s UK annual calendar, and is second only to Black Friday in terms of revenue...

17/08/2018

Check out Alex's Ad of the Week from McDonald's for it's latest McCafe ad!

The new McCafé TV ad got me chuckling this week. Their ad is made up of scenarios we are all too familiar with when we go out for our daily coffee. McDonald's pokes fun at the pretentious hipsters serving pretentious coffee, to very confused-looking customers.

17/08/2018

Justin has been analysing how many ads we see each day. Have a read of his findings:

A couple of months ago, I read an article that claimed that we see 2,500 adverts a day. There are 86,400 seconds (or 1,440 minutes) each day, so that means that, on average, we’re seeing 1.74 adverts a minute! To me that seemed far too high, so I decided to conduct my own experiment.

14/08/2018

Have a read of our July retail update, featuring Missguided and Nike!

In June, retail footfall was down 0.9% overall. Retail parks saw a decline of 0.4%, whereas shopping centres experienced a decline in footfall of 3.4%.