10/05/2022
On a scale of 1-10, how bad would your breakdown be if your Instagram, Facebook, or TIKTOK got shut down today?
If this question makes you feel a little panicky in your chest, or uneasy in your stomach, you’re not alone!
Social media is the quickest way for entrepreneurs to market and sell.
And don’t get me wrong, getting sales and leads through social media? It’s an incredible feeling.
But, it’s not the most sustainable, safe, or reliable method. To name a few reasons why:
1. Zuckerberg (and co) could make a feature change tomorrow that negatively impacts your account.
2. Social media platforms become obsolete over time.
3. People shift their focus constantly from one platform to another. Unless they're following you everywhere, you could lose them as a follower.
4. You have to constantly be pumping out content leading to burnout.
This is the tip of the iceberg.
So, what’s the solution?
Having a long-term sustainable content strategy.
There are 2 types of entrepreneurs:
1. The ones who are complaining about the algorithm
OR
2. The ones who set their foundation so strong that social media changes (while annoying), don't make them panic about where their revenue is going to come from.
Your social media strategy + a long-term sustainable content strategy = someone bring out the champagne-on-ice kind of results.
Remember: Social media is the supporting character, not the lead.
In 'The Champagne Content Marketing Plan: Masterclass' masterclass, you'll learn this. How to create content that sells without having to rely solely on social media. Link in Bio. Click ‘The Champagne Content Marketing Plan: Masterclass’ to join.