19/05/2025
Still riding the wave after Quirk's Media London 2025!
From the moment you stepped into the InterContinental at The O2, the atmosphere was a clear sign that the insights industry is entering a bold new phase, and we, from Global Intelligence at FINN Partners made sure to take part in the discussion.
Top takeaways:
AI and human instinct aren’t in competition — they’re complementing each other more than ever. The most thought-provoking sessions showed how technology can enhance our capacity to truly understand people.
Agile research is maturing: it’s no longer just about speed. It’s about adaptability, collaboration, and decision-making in real time.
Clients aren’t just asking for data anymore — they want stories, strategic impact, and activation-ready insights.
It was also encouraging to see a strong focus on inclusive research and representative methodologies. Diversity isn’t a trend — it’s becoming core to how brands innovate, communicate, and build trust.
Whether it was lively chats in the corridors, packed-out talks, or spontaneous ideas sparked at exhibitor stands, the message was clear: this is a golden era for insights — but only if we stay curious, connected, and brave enough to experiment.
Let’s keep the conversation going. What were your highlights from hashtag ?
