Jog Ltd

16/04/2018

Mobile working is nothing new. In fact it’s truly ancient. But it just got a lot more powerful. Check out our recent campaign for Ricoh to see why.

Ricoh: higher education campaign A new generation of digital-native students is arriving at colleges and universities with the assumption that they will be able to use their own mobile devices to work, share, print, and collaborate easily. Ricoh has the technology and support services to enable high...

29/11/2017

It is beyond us how this list omits ‘Naughty but nice’, penned by Salman Rushdie for The National Dairy Council (fresh cream cakes).

We celebrate the fine art of phrasemaking, with this selection of the top 20 slogans of all time and the writers who came up with them

28/11/2017

Do long copy ads still work?

Of course. If:

+ The context is appropriate (probably not good for banner ads)
+ The idea is worthy of the reader’s time
+ The copy is scintillating, from beginning to end

https://www.creativereview.co.uk/long-copy-ads-still-work/?cmpid=crnews_4362426&utm_medium=email&utm_source=newsletter&utm_campaign=cr_news

Print and poster campaigns featuring long copy, such as this recent one for Smart EnergyGB, are still held in reverence in the ad industry. But do they work for actual punters?

17/11/2017

What makes a great brief? Good question.

Great briefs are:

+ Short (the clue’s in the name)
+ Inspirational (if it’s worth writing, it should be exciting)
+ Substantial (have basis behind the buzz)
+ Specific (know what change you are trying to bring about)

Creativity expert Clair Bridges discusses how to write a brief. First your team needs to know where you are now (point A) and where you want to be (point B)

14/07/2017

Clearly, you cannot not have a brand, despite what this piece tries to claim.

Step one of ‘how to brand a brand-less company?’: ‘Trademark a white box’.

The oldest trademark in history is a red triangle. And no one is arguing that Bass isn’t a brand.

https://twitter.com/kschwabable/status/885851379243286529

“How do you brand a company called ? https://t.co/7H7opmkpyd”

11/03/2015

11 March 2015 / Are your brand values a waste of time? Image by Carlos EstradaA brand without values can’t really be a brand at all. To have any power in the marketplace, brands require trust. A brand with no principles would provide little or no basis for such trust. So whether they’re conscious or…

13/11/2014

13 November 2014 / The limits of skin-deep branding Image by John C. H. GrabillBranding is a word used so liberally nowadays that it’s easy to forget its origins. Etymologically, brand is a Germanic word that means ‘to burn’. It came to mean a mark of ownership since branding irons were used to mark…

13/11/2014

Born again packaging. Giving packs a second life. http://ow.ly/AOJW1

From Coca-Cola's 2nd lives caps to Puma's clever little bag, global brands are giving their products a second life

06/11/2014

Financial services, the game is changing. Are brands responding?: http://ow.ly/AOLTK

The next billion connected people. They will have a voice they don’t have now A new wave of technological change is right beyond the next hill,...

30/10/2014

Hmm… Harry had a point about Waitrose’s brown sauce packaging. Prunes? Truffles? http://ow.ly/AOKpp

Harry Deverill wrote a letter to Waitorse managing director Mark Price saying he could redesign the packaging for him.

23/10/2014

Financial services, new brooms that will sweep in new brands: http://ow.ly/AOLCW

With one eye on businesses abandoned in the wake of the financial crisis and the other on a new generation of investors, startup companies are now...