Right Formula Sports Marketing

24/04/2025

We’re delighted to announce that Simon Couch has joined Right Formula as our Managing Director, UK.

Simon brings a wealth of senior leadership experience to the agency, having most recently been Vice President, Global Growth at Wasserman and a Director at RPM prior to that – totalling 25+ years of marketing know-how.

Simon, as the new lead of Right Formula’s UK business will focus on driving effectiveness and efficiencies across our Strategy, Creative, Integrated Marketing and Client Services Teams.

Based in our Central London office, Simon will also play a key role in helping our growing global client-base and teams unlock the true impact of sports partnerships.

21/03/2025

If the social media reaction is anything to go by, Lewis Hamilton's pole position in China's Sprint race proves one thing 👇

Speaking with the Financial Times, our Chief Commercial Officer, Paul Gandolfi, explained why the joining of Formula 1’s most successful driver with the sport’s most prestigious team is not only a huge win for Ferrari, but for Formula 1 in general.

“It is the number one driver in the number one team in the biggest motorsport on the planet. Everybody wants to see Lewis Hamilton win in a Ferrari and that is nothing but a good thing for Formula 1, in my view.”

Click the link in the comments to dive into the full article, which unpacks Hamilton’s bold move to Ferrari, the driving ambition behind it, and an early evaluation of this exciting partnership.

13/03/2025

𝟮𝟬𝟮𝟱 𝗙𝟭 𝗦𝗲𝗮𝘀𝗼𝗻: 𝗢𝘂𝗿 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗬𝗲𝗮𝗿 𝗬𝗲𝘁 🏎️

As we kick off the 2025 Formula 1 season, we’re celebrating 16 years in the sport—and this year is set to be our biggest yet:

🔥 30+ clients across Formula 1
🌍 6 new global accounts for 2025
🏁 Partnerships across all ten teams on the grid
📍 And Right Formula on the ground at all 24 races this season

From strategy to ex*****on, we’re dedicated to helping our clients maximise their partnerships, for real impact.

Attending a race this season? We’d love to connect—starting with this weekend’s Australian Grand Prix. Drop us a message to discuss opportunities! 📩

18/02/2025

Before there was the F1 Season Launch, there was the RF Season Launch!

Last night, we kicked off the season in style with the Right Formula launch event, bringing together F1 sponsors and stakeholders from around the world to discuss the year ahead and explore brand synergies 🤝

With the best in the business on the mic— Sky Sports’ David Croft—guests also heard insights from our CEO Robin Fenwick and two-time F1 World Champion Mika Häkkinen, on their predictions for the season, both on and off the track.

A huge thank you to our event partners, Airwallex and Medallia, for making it happen, NEFT Vodka for fuelling the night, and F1 Arcade for letting our guests unleash their competitive spirit on the simulators 🏎

The stage is set for another thrilling season—let’s go! 👊

05/02/2025

Which countries could be next on the F1 calendar? 🌍🏎

Our Executive Director, Steve Wright, shared his insights with Cian Brittle at Black Book Motorsport, highlighting Rwanda as a possible strong contender as F1 continues its global expansion. With the sport aiming for a presence on every continent, new destinations could bring fresh opportunities for fans, sponsors, and the future of motorsport.

Read the full article here: https://www.blackbookmotorsport.com/features/f1-grand-prix-race-calendar-south-korea-africa-rwanda-thailand-argentina/

Where do you think F1 should race next? Drop your thoughts in the comments! 👇

BlackBook Motorsport analyses potential new markets the series could be racing in soon and rates their chances.

03/02/2025

A huge signing for Right Formula 👀

We’re delighted to announce that Paul Gandolfi has swapped his shade of red, joining Right Formula from Scuderia Ferrari as our new Chief Commercial Officer 🤝

Paul arrives with a wealth of experience within the F1 ecosystem, forging some of the most iconic partnerships in recent history, including Ferrari’s current Title Partner, HP.

We’re experiencing an exciting period of growth as an agency, and we’re delighted to now have Paul on board to shift that growth into a new gear 🏎

13/01/2025

We’re proud to have been shortlisted for International Agency of the Year by The Race Media Awards 🏆

2024 was our biggest year to date, supporting more clients across more countries and sports than ever before, all while diversifying our offering to include more strategic Digital, Communications, and Creative work 🌟

We’re looking forward to the awards ceremony on 29th January, which will give us the chance to reflect on what was a transformational year for the agency. In the meantime, it’s full steam ahead for 2025 🏎

09/01/2025

𝗦𝗼𝗺𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗥𝗶𝗴𝗵𝘁 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱 𝗮𝘀 𝘄𝗲 𝗮𝘀𝗽𝗶𝗿𝗲 𝘁𝗼 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗶𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗽𝗼𝗿𝘁𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 👇

Following continued growth, we have created a number of new senior positions, with strategy, creative, and digital excellence at the centre of everything we do.

We have formed four new Director roles covering:

📌 Strategy

🎨 Creative

🗨️ Group Communications

🌐 Integrated Marketing

In addition, we have created two new Group Account Director positions, enabling us to better service our increasing client roster.

These changes will form the backbone of our partner-first, results-oriented approach. Every activation, large or small, begins with trusted client relationship and ends with a commitment to excellence, pushing through barriers with the determination to achieve success.

This is very much part of our commitment to driving the sports marketing industry forward. We will never stand still — whether it is defining sponsorship strategies, delivering global activations, introducing new partners, or going beyond the trends to spot new opportunities on the horizon, we’re motivated to make our work shape the future of sport 🌍🏁

Here's to an exciting year ahead!

24/12/2024

70% of the world is covered by water, the rest by the Right Formula team 🌍

What a year 2024 has been. Supporting 30 different brands, our team travelled to 29 countries this year, activating for our clients across 10 different sports 🏎🏌️‍♂️🎾

And we turned up across a myriad of mediums. From once-in-a-lifetime hospitality programmes to creating powerful Digital and Comms campaigns that tapped into the rich histories and emotions of sport. We didn’t just show up; we made impact.

Now time for a well-deserved break for the team before we go again for 2025 💪

23/12/2024

Right Formula Wrapped: Sport and creativity defined our 2024 🏆

It’s been another incredible year of telling captivating stories for our clients through the lens of sport. From whipping up dishes with Yuki Tsunoda for NEFT Vodka, to bringing the drama of padel courts to life with Qatar Airways (complete with exits here, here, and here) 🎾✈

As the year comes to a close, we’re grateful for the incredible opportunities, partnerships, and moments that made this year one for the books 🚀

But this is just the beginning. We’ll be back on the starting grid in 2025, engines roaring, ready to create even more unforgettable campaigns 🏎💨

28/11/2024

𝗗𝗘𝗦𝗧𝗜𝗡𝗔𝗧𝗜𝗢𝗡: 𝗗𝗢𝗛𝗔

The Right Formula Team have touched down in Qatar to manage and support client, Qatar Airways Holidays, with a full programme of activity at their home Grand Prix - the 2024 F1 Qatar Airways Grand Prix!

26/11/2024

🎲 Let’s talk about that weekend in Vegas…

For a second year running, the Formula 1 Las Vegas Grand Prix lived up to its billing, and the Right Formula team came up trumps for our clients ♦

While the exterior of the Vegas Grand Prix might be all glitz and glamour – quite literally in the case of the Visa Cash App RB F1 Team and their special livery – there’s a lot of hard work and dedication behind the scenes to make this a reality.

From facilitating guest programmes for Qatar Airways, Oracle & Hilton Hotels & Resorts, to capturing content for NEFT Vodka as they showed their guests what it means to , the team ensured all our client programmes ran smoothly, while keeping the effortless illusion within the magic circle ✨

Great work from the whole team and now a short period of R&R before the Qatar Airways Qatar Grand Prix this weekend 🏎