Backlash Creative

Backlash Creative Say goodbye to the outdated creative agency and hello to the backlash! We are a creative agency specialising in customer focused brand experiences.

Backlash x Rimmel 101 👩‍🎓💄We took over the Boots Beauty Live in the Trafford Centre with a bold, colourful pop-up design...
29/04/2026

Backlash x Rimmel 101 👩‍🎓💄

We took over the Boots Beauty Live in the Trafford Centre with a bold, colourful pop-up designed to help a new generation build their perfect makeup bag.

From MUA-led tips and tricks to educational product discovery, the space brought beauty to life, with plenty of moments to try, learn and share with influencer Ami Charlize.

Backlash x YSL Beauty 🛒 Celebrating the launch of YSL’s shade extension to their iconic Loveshine and Make Me Blush rang...
20/04/2026

Backlash x YSL Beauty 🛒

Celebrating the launch of YSL’s shade extension to their iconic Loveshine and Make Me Blush range with a reimagined ‘supermarket’ pop-up experience.

The YSL Lovestore pop-up, in collaboration with Sephora, where customers are invited to explore the latest shoppable products and shades by checking off their shopping list as they browse the aisles.

10/04/2026

Backlash x 💜💜

Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.

Styled like a retro American diner, customers were invited to take a seat at the counter where they could scoop, squeeze and drizzle the new products. By answering one VERY simple question they received 2 tokens to use. One for the giant Gumball Machine where everyone won samples, and one to use on Jukebox Plinko where they could win either a sweet plushie keyring, vanilla product, or a soft-serve ice cream (purple vanilla of course) with sprinkles & branded wafer.

The deliciously sweet Diner was live at for 3 days

Backlash x 💜💜Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.Styled like a retro A...
07/04/2026

Backlash x 💜💜

Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.

Styled like a retro American diner, customers were invited to take a seat at the counter where they could scoop, squeeze and drizzle the new products. By answering one VERY simple question they received 2 tokens to use. One for the giant Gumball Machine where everyone won samples, and one to use on Jukebox Plinko where they could win either a sweet plushie keyring, vanilla product, or a soft-serve ice cream (purple vanilla of course) with sprinkles & branded wafer.

The deliciously sweet Diner was live at for 3 days

Backlash x Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.Styled like a retro Ame...
02/04/2026

Backlash x

Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.

Styled like a retro American diner, customers were invited to take a seat at the counter where they could scoop, squeeze and drizzle the new products. By answering one VERY simple question they received 2 tokens to use. One for the giant Gumball Machine where everyone won samples, and one to use on Jukebox Plinko where they could win either a sweet plushie keyring, vanilla product, or a soft-serve ice cream (purple vanilla of course) with sprinkles & branded wafer.

The deliciously sweet Diner was live at for 3 days

30/03/2026

Backlash x Boots x Laneige

From concept to design to reality! Our amp-inspired pop-up for Boots x Laneige brought the ‘Turn up the Tint’ energy outdoors. Located at the iconic Covent Garden Piazza.

Backlash x Clarins - The Radiance Studio ✨✨To celebrate the launch of the new Double Serum Foundation, we created The Ra...
09/03/2026

Backlash x Clarins - The Radiance Studio ✨✨

To celebrate the launch of the new Double Serum Foundation, we created The Radiance Studio, a pop-up activation, blending Clarins’ skincare expertise with experiential. Designed to hero the foundation’s radiance-boosting properties, the space combined warm, glow-enhancing lighting with interactive touchpoints & product displays to introduce consumers to the new product across three major UK cities.

At the heart of the activation is a dedicated shade-matching area, where guests receive personalised consultations to discover their perfect match from the 37 available shades.

Centrally positioned within the space is the Glow Finder Game, an interactive installation featuring custom-built digital technology, bringing Clarins’ science-led products to life. Visitors were invited to “dial up their glow” at the touch of a button, triggering a door to open at random to reveal a Clarins product prize illuminated by soft downlighting.

22/01/2026

Backlash x Tissot 🏀 Backlash had the privilege of delivering a standout activation for Tissot at the NBA House event at Magazine London. Our custom built, LED filled stand took centre stage as Tissot was proudly celebrated as The NBA’s Official Timekeeper.

The high-energy pop-up invited visitors to discover the brand, explore Tissot’s iconic timepieces up close, and even be in with a chance to win one themselves.

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74 Middlesex Street
London
E17EZ

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+447879751662

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