Backlash Creative

Backlash Creative Say goodbye to the outdated creative agency and hello to the backlash! We are a creative agency specialising in customer focused brand experiences.

20/07/2026

Backlash x Mattel 🔮 ✨

Ahead of Mattel’s heavily anticipated launch of Moonspell Magic by Monster High, a brand new doll line featuring five whimsical witches, we created a magical brand experience.

Using the wraparound screens across two walls and the ceiling, the Now Trending space at Outernet was transformed into a magical realm.

Guests entered through the bubbling cauldron and embarked on a spellbinding journey through each witch’s realm, guided by the Book of Spells to map their experience.

In every area, guests completed themed activities before collecting stamps and exclusive giveaways. The experience culminated with a surprise from the magical cauldron, leaving guests officially “under the spell” as new members of the Moonspell Magic by Monster High coven, complete with a bag full of magical goodies. 🔮 ✨

26/06/2026

Backlash x Sculpted by Aimee 🩷🩷

Returning for a second year, we were thrilled when Sculpted by Aimee approached Backlash to design and deliver another standout brand activation.

Introducing Sculpted At Your Service (we couldn’t resist the name!): a vibrant, service station-inspired pop-up experience featuring custom service pump makeup stations, a dedicated retail space, and a “mirror check” photo moment designed for sharing.

And of course, no service station would be complete without a car. Enter Lola – our personalised pink beauty, who stole the show in London and became the backdrop for countless photos. Safe to say she was just as popular as the shade matches.

From Dublin to London, it was a pleasure to take this activation on the road and see customers engage with the brand in such a meaningful way.

18/06/2026

Backlash x Sunglass Hut

Own Your Moment…London Style 💙🧡

Drawing inspiration from the unique street fashion of Londoners, we created an experiential pop-up to bring the brand’s “Own Your Moment” campaign to life. This two-week activation took place in Covent Garden and kicked off with a DJ set by the icon that is , for an exclusive press and influencer preview before opening to the public. The pop-up highlighted the campaign’s core message: that a pair of sunglasses does more than shield your eyes, but transforms your perception of the world and how others perceive you.

Guests could enjoy complimentary gelato from Badiani, featuring specially developed flavours in the brand’s colours, before exploring the various frames on display. They were then invited to “own their moment” by selecting their favourite frames and stepping onto a runway, where a Glambot captured their moment and showcased it on a giant LED screen cube. This allowed each guest to take centre stage as the face of the campaign. As they stepped off the catwalk, guests received a scratch card, giving them the chance to win merchandise and discounts that could be redeemed in-store.


Backlash x Rimmel 101 👩‍🎓💄We took over the Boots Beauty Live in the Trafford Centre with a bold, colourful pop-up design...
29/04/2026

Backlash x Rimmel 101 👩‍🎓💄

We took over the Boots Beauty Live in the Trafford Centre with a bold, colourful pop-up designed to help a new generation build their perfect makeup bag.

From MUA-led tips and tricks to educational product discovery, the space brought beauty to life, with plenty of moments to try, learn and share with influencer Ami Charlize.

Backlash x YSL Beauty 🛒 Celebrating the launch of YSL’s shade extension to their iconic Loveshine and Make Me Blush rang...
20/04/2026

Backlash x YSL Beauty 🛒

Celebrating the launch of YSL’s shade extension to their iconic Loveshine and Make Me Blush range with a reimagined ‘supermarket’ pop-up experience.

The YSL Lovestore pop-up, in collaboration with Sephora, where customers are invited to explore the latest shoppable products and shades by checking off their shopping list as they browse the aisles.

10/04/2026

Backlash x 💜💜

Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.

Styled like a retro American diner, customers were invited to take a seat at the counter where they could scoop, squeeze and drizzle the new products. By answering one VERY simple question they received 2 tokens to use. One for the giant Gumball Machine where everyone won samples, and one to use on Jukebox Plinko where they could win either a sweet plushie keyring, vanilla product, or a soft-serve ice cream (purple vanilla of course) with sprinkles & branded wafer.

The deliciously sweet Diner was live at for 3 days

Backlash x 💜💜Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.Styled like a retro A...
07/04/2026

Backlash x 💜💜

Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.

Styled like a retro American diner, customers were invited to take a seat at the counter where they could scoop, squeeze and drizzle the new products. By answering one VERY simple question they received 2 tokens to use. One for the giant Gumball Machine where everyone won samples, and one to use on Jukebox Plinko where they could win either a sweet plushie keyring, vanilla product, or a soft-serve ice cream (purple vanilla of course) with sprinkles & branded wafer.

The deliciously sweet Diner was live at for 3 days

Backlash x Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.Styled like a retro Ame...
02/04/2026

Backlash x

Palmer’s Vanilla Dreams Diner serving up sweet vanilla treats for your body and soul.

Styled like a retro American diner, customers were invited to take a seat at the counter where they could scoop, squeeze and drizzle the new products. By answering one VERY simple question they received 2 tokens to use. One for the giant Gumball Machine where everyone won samples, and one to use on Jukebox Plinko where they could win either a sweet plushie keyring, vanilla product, or a soft-serve ice cream (purple vanilla of course) with sprinkles & branded wafer.

The deliciously sweet Diner was live at for 3 days

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