Figment Agency

Figment Agency Get found in AI-powered search. Be the answer. Award-winning agency helping expert-led businesses get found, trusted and chosen. Across search, AI and beyond.

Hello! We’re Figment, the award-winning London SEO agency with a bespoke, holistic approach that gets results. We help healthcare practitioners and professional service providers generate a steady stream of warm enquiries from ideal clients—driving healthy, sustainable business growth. SearchRank360 is our systematic, signature approach to SEO. It’s a 6-step framework that keeps things simple, whi

lst keeping in mind the big picture. We know it works because we’ve been refining it for 20 years. When we started out as a web design agency in 1999, we built great websites—the problem was getting people to visit them. And when we tried to offer our clients a solution, we were frustrated with what we found: SEO that was overcomplicated, overpriced and overhyped. So we created something better. Today, Figment is a family-run SEO agency built on integrity and meaningful relationships. Our approach to SEO works because we focus on the human connections we’re making—who your business is for, how to reach them, and what happens after they find you. At Figment, we help our clients:
✅ Improve their ranking in Google search results
✅ Increase brand awareness, trust and authority
✅ Initiate a steady stream of warm enquiries

Without:
❌ Wasting money on Paid Ads
❌ Worrying about algorithm updates
❌ Wandering down DIY rabbit holes

It’s simple, really. When the right people are connected, business works better. Focusing on connection is a healthier, more sustainable way to do business. So, let’s talk about ways to grow you a better, healthier business.

💬 Reddit is becoming an important part of the search journey.People use it to ask questions, share experiences and get o...
15/06/2026

💬 Reddit is becoming an important part of the search journey.

People use it to ask questions, share experiences and get opinions from real people.

And increasingly, those conversations are appearing in both search results and AI-generated answers.

❓ Why does that matter?

Because platforms like Reddit reveal something marketers are always trying to understand:

Intent.
The language people use.
The questions they ask.
The concerns they have before making a decision.

We're also seeing brand mentions and discussions play a growing role in how authority is established online.

That means visibility isn't just about what you publish on your own website.
It's also about where your brand is being talked about and discussed.

The key isn't to promote.
It's to listen, learn and contribute where your expertise genuinely adds value.

That's where trust is built.

👉 Want to strengthen your visibility in an AI-driven search landscape?
https://ow.ly/VUGh50Z8rNT

📍 Local search is changing.People still search for businesses "near me" — but increasingly they're also asking AI platfo...
12/06/2026

📍 Local search is changing.

People still search for businesses "near me" — but increasingly they're also asking AI platforms for recommendations, comparisons and advice before they ever visit a website.

That means local visibility is no longer just about appearing on a map.
It's about building trust across search results, reviews, local content and AI-driven discovery.

The businesses that perform best locally tend to have three things in common:
🔹 Strong local relevance
🔹 Consistent business information
🔹 A steady flow of trust signals and reviews

Whether you're targeting one town or multiple locations, local SEO remains one of the most effective ways to attract high-intent enquiries.

👉 Discover how to improve your local visibility and attract more customers:
https://ow.ly/bJ2650Z8rNt

📈 680% increase in top 10 keyword rankings.That's how Figment helped One Avenue Group increase visibility, attract more ...
11/06/2026

📈 680% increase in top 10 keyword rankings.

That's how Figment helped One Avenue Group increase visibility, attract more direct enquiries and generate sustainable growth.

The goal wasn't simply to rank higher.

It was to reach more businesses searching for serviced office space in key locations and turn that visibility into enquiries.

The results:
🔹 680% increase in top 10 commercial-intent keywords
🔹 128% increase in impressions
🔹 35% increase in organic clicks
🔹 843 website conversions

Because successful SEO isn't just about rankings.
It's about generating meaningful business results.

👉 Read the full case study:
https://ow.ly/AbNB50Z8rMb

🤖 AI assistants can save your team time — but only if they sound like your business.More organisations are introducing A...
10/06/2026

🤖 AI assistants can save your team time — but only if they sound like your business.

More organisations are introducing AI chatbots and virtual assistants to answer questions, guide customers and handle routine enquiries.

But there’s a common mistake.
They focus on the technology and forget about the experience.

The result?
Responses that feel robotic, generic and completely disconnected from the brand they're supposed to represent.

The best AI assistants don't just answer questions.
They reflect your values, your tone and the way your team actually communicates.

When done well, they can:
🔹 Answer common questions instantly
🔹 Improve response times
🔹 Reduce pressure on customer-facing teams
🔹 Create a better customer experience

But they're not a "set and forget" solution.

They need testing, refinement and ongoing oversight to ensure they're genuinely helping people.

The goal isn't to replace human interaction.

It's to free your team up for the conversations that matter most.

👉 Thinking about introducing AI into your customer journey?

https://ow.ly/pARA50Z8rLp

🏥 Patients don't just choose a healthcare provider.They choose someone they trust.That's why healthcare marketing isn't ...
09/06/2026

🏥 Patients don't just choose a healthcare provider.
They choose someone they trust.

That's why healthcare marketing isn't simply about rankings or website traffic.
It's about making expertise visible at the moment people are researching symptoms, treatments and providers.

Today that research journey might include:
🔹 Google searches
🔹 AI-generated answers
🔹 Reviews and testimonials
🔹 Educational content
🔹 Recommendations from others

The clinics that stand out are the ones that consistently demonstrate expertise, authority and trust across every stage of that journey.

Here’s what effective healthcare SEO looks like in an increasingly AI-driven search landscape.
👉 https://ow.ly/W8RS50Z8rKY

🌐 AI search still starts with your website.There’s a common misconception that AI platforms are replacing websites.They’...
08/06/2026

🌐 AI search still starts with your website.

There’s a common misconception that AI platforms are replacing websites.
They’re not.

Tools like ChatGPT, Gemini and Perplexity still need somewhere to find, understand and verify information.

And in many cases, that source is your website.

That’s why the foundations matter:
🔹 Clear site structure and internal linking
🔹 Helpful, expert-led content
🔹 Schema and structured data
🔹 Author credibility and trust signals
🔹 Evidence of real-world expertise

We’re seeing more businesses appear in AI-generated answers, but the ones that perform best usually have one thing in common:

A strong website behind them.

Your website isn’t just a destination anymore.
It’s the source AI platforms use to understand who you are and why you should be trusted.

👉 Want to learn more about building visibility in AI search?
https://ow.ly/ATAN50Z8rKv

🏠 Great letting agency marketing starts with trust.Landlords aren’t looking for flashy campaigns.They’re looking for an ...
05/06/2026

🏠 Great letting agency marketing starts with trust.

Landlords aren’t looking for flashy campaigns.

They’re looking for an agency that appears credible, knowledgeable and easy to contact when they’re ready to let a property.

That means showing up consistently across search, content and increasingly AI-driven discovery.

The agencies that win more instructions are the ones that answer real questions, demonstrate expertise and stay visible throughout the research journey.

In our latest guide, we explore practical strategies for attracting more landlords and growing your lettings business online.

👉 Read the full article:
https://ow.ly/fHZs50Z3BO6

📈 1,632% increase in PPC conversions.That’s how Figment helped City Borough Housing generate more landlord leads without...
04/06/2026

📈 1,632% increase in PPC conversions.

That’s how Figment helped City Borough Housing generate more landlord leads without increasing ad spend.

The challenge was simple:
Attract better-quality enquiries while reducing wasted clicks and rising PPC costs.

Two years later:
🔹 1,632% increase in conversions
🔹 86% reduction in cost per conversion
🔹 405% return on investment
🔹 11.5x increase in website clicks

Because digital performance isn’t just about driving traffic.

It’s about reaching the right audience and turning clicks into profitable enquiries.

👉 Read the full case study:
https://ow.ly/T1y850Z3BNF

🛠️ The best AI tools aren’t necessarily the newest ones.They’re the ones that solve real problems.In a recent feature fo...
03/06/2026

🛠️ The best AI tools aren’t necessarily the newest ones.

They’re the ones that solve real problems.

In a recent feature for Business Advice, Figment founder Steve Grant shares the AI tools he uses to streamline workflows, reduce repetitive tasks and create more time for strategic thinking.

The biggest takeaway?

AI is most powerful when it’s integrated into practical day-to-day processes, not used for the sake of novelty.

Used thoughtfully, it can help businesses work more efficiently without losing the human judgement that still matters most.

👉 Read the full article:
https://ow.ly/2Cyi50Z3BLM

💙 Trust isn’t built in a single click.People often spend hours researching before they ever contact you.They read your c...
02/06/2026

💙 Trust isn’t built in a single click.

People often spend hours researching before they ever contact you.

They read your content.
See your posts.
Ask AI tools questions.
Compare options.

By the time they visit your website, they may already be 90% convinced.

That’s the thinking behind the 7-11-4 rule.

🔹 7 hours of engagement
🔹 11 touchpoints
🔹 4 different platforms

The businesses that win are the ones that show up consistently wherever trust is being built.

👉 Here's how the strategy works:
https://ow.ly/1pNX50Z3BL0

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Health Foundry, Canterbury House, 1 Royal Street
London
SE17LL

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Thursday 9am - 6pm
Friday 9am - 6pm
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