09/06/2026
Next week, our CRO, Chris Ward, is hosting a panel at the RetailX Summer Retail Festival 2026, exploring a fundamental CRM question: Is customer loyalty transactional or emotional?
Would your customers stay loyal to your brand, or would they switch the moment a competitor offered a better deal?
Joining the discussion is our valued client, Guy Smith, alongside CRM and loyalty experts Kate Hammond and Julia Marie Hauerberg, whose deep experience in customer loyalty and CRM strategy promises to make for a lively and thought-provoking debate.
The evidence is increasingly clear: you can mine as much data as you like, but if your CRM strategy remains focused solely on numbers, volume, and short-term transactions, you’re likely to lose out in the long run. The headline statistics suggest that brands that build emotional connections with customers are better positioned to create lasting loyalty and sustainable growth.
Looking forward to hearing the panel’s perspectives on what truly drives customer retention in today’s market.
-commerce
