Automated Creative

12/06/2022

In case you missed it, we watched KitKat's Giving Gamers a Break on the latest . See the clip chosen by Contagious and hear what our guests had to say about it!

Guests from Reckitt review the Giving Gamers a Break ad by KitKat in the latest episode of Advertisers Watching Ads. Watch to find out what they thought of the marketing strategy and ex*****on!

11/06/2022

In case you missed it, this week's guest was Duarte Garrido, Head of Social Media at Coca-Cola HBC. He told us why drive purchasing intent and how need to adapt to this.
Listen again 👇

The future of marketing strategy includes putting values at the core of your messaging, according to Duarte Garrido, Head of Social Media at Coca-Cola HBC. Find out more on the latest episode of the Shiny New Object podcast.

10/06/2022

Working with GSK in the Philippines, we created that led to 123% improvement in Click-Through Rate & a video View-Through Rate increase of 84% for Polident. We also gathered on the best performing creative for the brand.
Find out more on the website👇

How AC improved ad CTR and View-Through Rates for Polident Philippines

09/06/2022

checks out KitKat’s “Give Gamers a Break” this week, looking into how stressed out gamers can get when playing 22. The infiltrates the game in this clip chosen by Contagious and produced by Wunderman Thompson.

This stunt played on FUT Champions weekend on 22-24 April in Malaysia put smiles on a lot of faces, but did it achieve anything for the brand’s strategy? It’s based on some great insight and data driven marketing, so why did our guests Ayeza Sumsam Mohiuddin (Category Lead at Reckitt), Cicero Hennemann (Head of Digital Hub - Western Europe at Reckitt) and Pollyanna Ward (Social Media Account Director) only rate it a 3 out of 5?

Watch the full ad and see what you think in the latest episode: https://tinyurl.com/yfcwnmxf

Guests from Reckitt review the Giving Gamers a Break ad by KitKat in the latest episode of Advertisers Watching Ads. Watch to find out what they thought of the marketing strategy and ex*****on!

08/06/2022

What’s the on this week’s and did its relief stunt work for our guests Ayeza Sumsam Mohiuddin (Category Lead at Reckitt), Cicero Hennemann (Head of Digital Hub - Western Europe at Reckitt) and Pollyanna Ward (Social Media Account Director)?

Watch their and the latest episode to find out: https://tinyurl.com/yfcwnmxf

07/06/2022

For the this week, we caught up with Coca-Cola HBC's Head of Social Media, Duarte Garrido, who shared some of his top tips, including his favourite podcasts to draw inspiration from.
Duarte thinks that the of marketing belongs to brands that focus on their values first. He's also a fan of cake.
Listen to all his top tips on the podcast!

The future of marketing strategy includes putting values at the core of your messaging, according to Duarte Garrido, Head of Social Media at Coca-Cola HBC. Find out more on the latest episode of the Shiny New Object podcast.

06/06/2022

On this week's , our latest guest Duarte Garrido, Head of Social Media at Coca-Cola HBC, tells us why should be at the core of strategies that drive consumer intent.
Find out more on the podcast: https://tinyurl.com/bdcmppuk

05/06/2022

In case you missed it, this week's featured the Heineken Cheers to All Fans... Even Men.
This clip chosen by Contagious aims to tackle gender stereotypes, but how successful was it with our guests Theresa Van Rooyen (Marketing Director at L’Oréal), Henrik Gaida (Director of Digital Media and Data Strategy at P&G), Matt Gosselin (Director of Global Product Marketing at FIS) and Pete Markey (Chief Marketing Officer at Boots)?
Watch it again and see what you think!

Guests from L'Oréal, P&G, FIS and Boots review Heineken's latest ad, Cheers to All Fans... Even Men. See what our advertising experts thought about the marketing strategy and ex*****on behind this ad chosen by Contagious.

04/06/2022

In case you missed it, our latest guest on the is Austin Roebuck from The Coca-Cola Company.
Listen to Austin talk about the importance of humility and how represents the of on the latest episode.

ESG is an integral part of marketing strategies for brands who want to set themselves apart from the competition, but it's a continually moving goal post that needs to be negotiated strategically. Find out how on the Shiny New Object podcast.

03/06/2022

For a , we look back at the chosen by Contagious.
This clip made with Netflix was cool and clever, but what did our guests from HSBC, WeAre8, Tesco Mobile and Boots UK make of it?
Watch it again and see their reaction.

Guests from HSBC, WeAre8, Tesco Mobile and Boots UK review the latest ad from Burger King in this episode brought to you by our partner Contagious.

02/06/2022

When we spoke to Uber's Global Head of Mobility Marketing, Masterbrand and Membership, Elizabeth Windram, she told us about the importance of ethos, staying "on programme" with your strategy and knowing when to "show up."
Find out more of Elizabeth's top marketing tips on the

Brand strategy and digital marketing tips and advice from Elizabeth Windram, Uber's Global Head of Mobility Marketing, Masterbrand and Membership. We discuss how brands can stick to their programme and benefit from doing so.

01/06/2022

This week on , we’re talking about Heineken’s Cheers To All Fans , chosen by Contagious. It’s all about real inclusivity in sport, but Heineken turns gender bias on its head by featuring women fans first and foremost.

Is this ad paying lip service to a trendy issue, or is it true to the brand’s bigger projects around sponsoring women’s football and debunking sports myths? Is the marketing strategy distinctive enough for Heineken? And are they doing enough to win over women?

Our guests Theresa Van Rooyen (Marketing Director at L’Oréal), Henrik Gaida (Director of Digital Media and Data Strategy at P&G), Matt Gosselin (Director of Global Product Marketing at FIS) and Pete Markey (Chief Marketing Officer at Boots) gave this ad only 2.5 out of 5. Find out why and watch it in the latest episode!

Guests from L'Oréal, P&G, FIS and Boots review Heineken's latest ad, Cheers to All Fans... Even Men. See what our advertising experts thought about the marketing strategy and ex*****on behind this ad chosen by Contagious.