What are the opening hours?

Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 9:30am - 5:30pm Thursday 10am - 5pm Friday 10am - 5pm

Initially London

Name: Initially London
Address: 19A Heathmans Road, London, SW64TJ, GB
Telephone: +448001560878
Price range: $$

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Initially London

Shop our collection of monogrammed accessories, linens & gifts. We also offer an embroidery service to customers, and the trade.

05/08/2026

Oh how we love embroidering denim 💙🪡

As a structured cotton fabric, denim provides the perfect base for embroidery. The thread colour combinations are endless; red thread on dark denim, brown thread to match the stitching, or tonal thread to blend in with the wash - the choose is yours!

Whether you’re adding a monogram, motif or logo, we’ve all got denim staples in our wardrobe, and customisation is the perfect finishing touch to make them truly yours.

04/08/2026

Save this for your next visit to Peter Jones! 🪡🧵 Peter Jones & Partners ✨

Our Monogramming Studio is designed to make personalising your items easier than ever. Just bring us your favourite pieces, and our team will work with you to create the perfect monogram.

A unique finishing touch to that special gift, whether for a friend, loved one or a treat for yourself 💫

03/08/2026

Are you a note-taker or a junk journal-er? 📝🌟

Whether you’re recounting your favourite moments from summer, or collecting scraps from your holidays, you may be looking for some new pages to spill those happy memories onto.

Our embossed or embroidered journals are the perfect gift for the sentimentalists in your life, those who capture every moment via pen and paper. These are the journals that are made to be monogrammed 💫

30/07/2026

Happy World Embroidery Day! 🪡🧵💫

Watch until the end for soppiness 🥹

As a small creative team, there are so many joys to working together in a monogramming studio. We could talk about the history and heritage of embroidery for hours, but to save you some time, here are just a couple of our team’s top pics to celebrate World Embroidery Day.

29/07/2026

Everyday essentials, monogrammed 🌟

Our personalised pocket combs, designed to go wherever you do. Our monogramming team will foil emboss your initals, making these the perfect little gift with a unique personal touch.

These also make great brand gifts too 👀

28/07/2026

For the drawings you can’t bear to take off your fridge 🎨

Schools out for Summer, which means there’ll be lots more drawings proudly brought home to be cherished.

Whether it’s for a meaningful gift, or a unique piece of art to treasure in your home for years to come, we love bringing these tiny masterpieces to life 🖌️

27/07/2026

Monday monogramming inspo 🪡

Here’s a little glimpse of some recent projects you’ve designed for us between Parsons Green and Peter Jones.

We can monogram anything, and our two London studios each offer something a little different:

🧵 Parsons Green HQ & Showroom - dedicated to bespoke projects, logos and larger quantities. Here our turnaround is 7-10 working days as our expert bespoke team bring your designs to life. Reach out to our team to discuss your next project 🪡

🧵 Peter Jones Monogramming Studio - where your monogramming dreams come true. Choose from our selected fonts and threads to add a personalised finished to your own items. Our fabulous team will help you design your own monogram from start to finish, and can usually embroider whilst you wait 🪡

24/07/2026

Behind the scenes at Initially London🪡

Look at our amazing end of week monogrammed highlights! There is never a dull moment, whether it’s caps in our Parsons Green Studio or a monogrammed bunny at Peter Jones🐰

There were so many exciting projects this week and we can’t wait for more🫶

22/07/2026

Bespoke wedding projects never fail to make our hearts soar 💫

The smallest details often become the most meaningful, and we’re honoured to create pieces that become part of your special day 🤍

20/07/2026

Birdsong, quiet moments and a few of our favourite pieces for summer 🐦‍⬛🪴

Monogram / product shown:

🌿 Maida Makeup Pouch, KW, Little Lord, golden thread
🌿 Scarborough Scallop Bag, JW, Monogram Chic, Teal and baby pink thread
🌿 Ocean Bottle x Initially London, jlw, Typewriter
🌿 Islay Vanity Case, KBD, Fishtails, gold foil
🌿 St James Wash Bag, PCR, Intertwined, teal thread
🌿 Lambeth Pouch, CK, Shadow font, baby pink & electric pink thread
🌿 Tunbridge Tassel Basket, JW, Little Lord, brown thread

Address

19A Heathmans Road
London
SW64TJ

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	9:30am - 5:30pm
Thursday	10am - 5pm
Friday	10am - 5pm

Telephone

+448001560878

Website

https://www.initiallylondon.com/, https://www.initiallylondon.com/pages/services, https://www.initiallylondon.com/pages/

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