A Practice for Everyday Life

A Practice for Everyday Life Creative direction, design and type for culture since 2003.

A Practice for Everyday Life (APFEL) is a design agency which investigates, explores, collects, experiments and creates design. The APFEL Shop offers products, publications and prints available for sale from our retail space in Bethnal Green (temporarily closed due to Covid-19), and through our online store. The APFEL Type Foundry publishes a growing library of typefaces developed through visual

, textual and experiential research. The Foundry also offers a bespoke type design service, through which the studio accepts commissions for typeface design, logotype design and custom cuts of APFEL typefaces for context-specific use.

We’ve evolved the identity for Tom Stuart-Smith Studio, building on the original identity we created for the practice in...
06/08/2026

We’ve evolved the identity for Tom Stuart-Smith Studio, building on the original identity we created for the practice in 2012. The updated system introduces a new colour palette, refined typography and website.

Led by Tom Stuart-Smith, the landscape design practice is known for an approach that combines naturalism with modernity. The identity echoes the restraint and texture of the landscapes the practice creates.

Across printed communications and presentation folders, information is anchored to the bottom edge of the page, creating a ground from which each layout can build. The website extends this approach online, with a single typeface and natural palette giving precedence to photography and drawing.

Website Build: Simon Rogers
Photography: Ed Park

‘The Making of V&A East’ explores the story behind the development of V&A East Museum and Storehouse, and celebrate thei...
02/07/2026

‘The Making of V&A East’ explores the story behind the development of V&A East Museum and Storehouse, and celebrate their home in east London.

The book’s production emphasises its own making, with flush-cut edges exposing the board beneath. We used the large-format proofing sheets, produced to check the colour of images within the book (and are often discarded during the process), to form the base layer of the covers. Photography of the museums makes up four distinct covers, each screen-printed with yellow typography.

Inside, sections begin with vibrant dividers and end with visual interludes offering a new perspective on the making of both east London sites. Illustrations by Nina Chakrabarti accompany a series of letters from residents, while a visual essay of collaged imagery reveals the materiality and typography of V&A East Museum’s permanent galleries, designed by JA Projects, A Practice for Everyday Life and Larry Achiampong.

Photography: Ed Park

We have developed a new identity and website for Faye Toogood, a British artist working at the boundary between function...
23/06/2026

We have developed a new identity and website for Faye Toogood, a British artist working at the boundary between functional object and sculpture.

The identity draws on the friction between the practical and the poetic, using classical book references as a refined framework for Toogood's work. The website reflects a more holistic view of Toogood’s practice, bringing together her artworks and exhibitions with the studio’s furniture and collaborations for the first time. Imagery and hand-drawn lettering add a more tactile, intuitive quality, encouraging closer connections between these interconnected areas.

fayetoogood.com

Nakagawa × Carl Hansen & Søn‘Crafting the Everyday’ is an exhibition by Nakagawa and Carl Hansen & Søn, bringing togethe...
08/06/2026

Nakagawa × Carl Hansen & Søn

‘Crafting the Everyday’ is an exhibition by Nakagawa and Carl Hansen & Søn, bringing together Japanese objects and Danish furniture through a shared approach to craftsmanship.

Building on the graphic language we developed for Nakagawa’s first European store, the exhibition features a series of paper backdrops with illustrations of Nakagawa’s objects. The simplicity of the illustrated forms emphasises the refined character of each piece, while the tactile textures nod to the human hands behind them.

The exhibition runs until 16 June at Carl Hansen & Søn’s showroom in Clerkenwell, London.

Photo: Tomo Yasuda, Andy Barnham

'Drawing: Antony Gormley' Book Design'Drawing' explores how drawing is a vital process that shapes Antony Gormley’s prac...
28/05/2026

'Drawing: Antony Gormley' Book Design

'Drawing' explores how drawing is a vital process that shapes Antony Gormley’s practice. The book brings together over 400 works, including many previously unseen drawings, alongside writings by Jeanette Winterson, Margaret Iversen, Daisy Hildyard, WJT Mitchell and Merlin Sheldrake.

Published by Thames & Hudson, it offers a forensic catalogue of the works, meticulously reproduced on uncoated paper. Gormley’s own writings are woven throughout, adding context and reflection alongside the series of works. Essays are anchored to the bottom of the page, and together with the book’s weight and scale, give it a grounded, tactile presence.

Photography: Ed Park

We have developed the graphic identity for the French Pavilion at the 61st International Art Exhibition of La Biennale d...
05/05/2026

We have developed the graphic identity for the French Pavilion at the 61st International Art Exhibition of La Biennale di Venezia, which opens this week.

The pavilion presents a new body of work by Yto Barrada, titled ‘Comme Saturne’ (‘Like Saturn’). Curated by Myriam Ben Salah, the installation draws on the figure of Saturn to experiment with time, textile, colour and wordplay.

Now open at V&A East Museum, the ‘Why We Make’ galleries offer new ways to engage with the V&A’s object-rich collection....
29/04/2026

Now open at V&A East Museum, the ‘Why We Make’ galleries offer new ways to engage with the V&A’s object-rich collection. We designed the graphic scheme for the permanent galleries, foregrounding the stories of makers to inspire younger audiences.

Developed in collaboration with JA Projects and Larry Achiampong, the galleries’s design draws on East London’s urban landscape. Displays of fashion, textiles and ceramics echo local markets and stores across the Olympic boroughs, while illuminated showcases reference the language of shopfronts. The graphics approach focused on longevity and reuse, with adaptable components and lower impact materials, including MetalPhoto for labels and LED elements within the title signage.

At the entrances, illuminated titles reference the city’s nightscape, spelling out Why We Make through modular light fittings that form each letter. The lettering draws on ideas of making and collaboration, co-developed through a workshop with young people from the V&A East Youth Collective at the APFEL studio.

Design team: JA Projects, A Practice for Everyday Life, Larry Achiampong
Lighting design: Studio ZNA
Environmental impact consultants: Urge Collective
Photography: Thomas Adank

For Erdem’s new identity, we have introduced a new marque alongside the bespoke logo.As part of his creative process, Mo...
22/04/2026

For Erdem’s new identity, we have introduced a new marque alongside the bespoke logo.

As part of his creative process, Moralioglu often draws on historical figures, or ‘muses’. Building on this approach, archival material from The London Library shaped the marque, with its form informed by the work of the engraver, artist and typographer Reynolds Stone.

The marque was introduced as part of Erdem’s Autumn Winter 2026 collection, appearing as printed silk bookplates on the sleeves of tailored pieces and on the cover of a large-format zine. We developed the zine to mark twenty years of the house, bringing together inspirations and muses in a dense collage of imagery.

Photos 1, 3: Ed Park

apracticeforeverydaylife.com/case-studies/erdem

Building on the bestselling 'Lee Miller' publication, we have designed a special edition for Tate. Housed in a bespoke c...
09/04/2026

Building on the bestselling 'Lee Miller' publication, we have designed a special edition for Tate.

Housed in a bespoke clamshell box, the edition inverts the original palette, with a grey exterior and a burnt orange interior. It also includes a custom envelope which holds an exclusive print of ‘Untitled, Syria’ (1938).

The monograph spans Miller's genre-defying career, from her early surrealist photography to her distinctive approach to fashion and war photography. The design is inspired by surrealist printed ephemera, with a playful approach to image pairings and a rich tone on the cover drawn from surrealist journals. On the cover, the large treatment of Miller’s name is offset by the lightness of the letterforms in a bespoke typeface by APFEL Type.

First shown at Tate, the retrospective opens tomorrow at Musée d’Art Moderne de Paris:

mam.paris.fr/en/expositions/exhibitions-lee-miller

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