Lumen Research

25/05/2022

"The ability to track and then predict what catches our eye on-screen is transforming our understanding of attention in advertising."

Our Managing Director Michael Follett explains the science of eye tracking – and offers five media applications for the data it gathers!

Read more via link below!

The ability to track and then predict what catches our eye on-screen is transforming our understanding of attention in advertising.

25/05/2022

Welcome to the exciting world of coding! Join us on the "Women in Tech" panel from last week's Software Development Insight Day.

Chantel Boiro and other leading coding professionals shared their insights on what coding is, how to succeed in a career in coding, and what opportunities are available for women in the industry. This is a great opportunity to learn more about this growing field and see if it could be the right fit for you!

Want to know more? Watch the full panel below:
https://www.youtube.com/watch?v=ACDOPh6QrQo

Learn from female coding professionals about the opportunities available, and their path into the industry.Within this insight session, we were joined by the...

23/05/2022

Join our MD Mike Follett on stage along with Dom Kodak, Dan Larsen & Hannah Marshall at the Programmatic Pioneers Summit tomorrow from 12:40pm - 1pm!

04/05/2022

You can’t always get what you want…”, once sang Mick, Keith and the boys, and that’s certainly the case in digital advertising. In the first of a new series of blogs for , our very own Michael Follett waxes lyrical on what the data tells us about how audiences interact with advertising (spoiler alert: rarely as anticipated).

He also touches on how advertising can build salience and direct desire, and how a little attention can go a long way.

https://the-media-leader.com/people-do-watch-ads-just-not-in-the-way-you-think/

Most ads get glanced at rather than pored over. So why doesn't the creative or media-buying reflect how people actually interact with media?

02/05/2022

Happy Eid Mubarak
From the Lumen Team🤍

08/04/2022

We have partnered up with Frameplay Corp to help in developing their brand new attention metric, Time-in-View. Time-in-View measures the length of time an ad impression is viewable during game play.

“The metric is built upon Frameplay’s proprietary, viewability capability, and has been double-validated by studies from Lumen and eye square, and recognized by dentsu International’s award-winning Attention Economy team as a pioneering solution for measuring attention in the gaming space” says New Digital Age.

With the help of Lumen’s attention studies, advertising campaigns become more efficient. Read the full article below:
https://newdigitalage.co/publishing/frameplay-unveils-new-attention-metric-for-video-game-environments/

Frameplay, a global leader in enabling intrinsic in-game advertising, has unveiled a first-to-market attention metric called Intrinsic Time-in-View.

28/03/2022

Our managing direct Mike Follett asks is it possible to ensure – or even insure – attention to ads?

Partner Content: Mike Follett, Managing Director of Lumen Research, asks is it possible to ensure – or even insure – attention to ads?

10/03/2022

It’s almost time!! Good luck everyone🙌

08/03/2022

Happy International Women's Day everyone!🙅‍♀️

Meet some of the inspirational women taking Lumen forward

04/03/2022

A famous quote by Howard Luck Gossage says “People don’t read ads. They read what they want. And sometimes it’s an ad”. Join, Managing Director, Mike Follett as he features in a recent webinar with DPG Media België : Attention: the key to advertising efficiency and effectiveness.

Mike discusses , the value of attention in and how Lumen uses to make your advertising more effective.

To find out how you can add value to your advertising, click the link below:
https://dpgmedia.showpad.com/share/2emaIP7L8XnrHScxO317y

1. Introduction to attention metrics - Andy Brown.mp4, 2. The value of attention for display advertising on HLN.be - Mike Follett.mp4, 3. TVision attention measurement (Yan Liu).mp4, 4. Creative as biggest driver for attention - Reynder Bruyns.mp4, 4. Attention the key to digital efficiency, a case....

04/03/2022

Is the key to in a ? Managing Director, Mike Follett, speaks on attention and at the IAB attention forum.

With the death of the on the horizon, Mike, alongside other industry professionals, discusses the importance of attention in advertising for more .

Another great feature from our MD! Join the discussion, click the link below:
https://www.youtube.com/watch?v=Ll9ryLX3SGk

Previous video:Website: https://iabuk.com/Twitter: https://twitter.com/IABUKFacebook: https://www.facebook.com/Internet-Advertising-Bureau-IAB-13648492636852...

17/02/2022

Are you driving ? Join Managing Director Mike Follet and Seedtag’s Paul Thompson on Wednesday 23rd February (9.30am GMT) for their webinar on ‘Power of Contextual in the Attention Economy’.

These upcoming industry leaders will be driving the conversation on how meaningful is the key to driving in our -heavy world.

Don’t miss out on the conversation. See more below:
https://info.seedtag.com/seedtag-lumen-webinar?utm_source=lumen-publication&utm_medium=social-media&utm_campaign=lumen-webinar

Join our upcoming webinar where top industry leaders from Seedtag and Lumen will sit down to analyze why attention is precious but has limited access and how the contextual approach drives greater consumer attention.