Tag

30/10/2025

If you're following us here, please know this page is no longer active. BUT, we are active on LinkedIn and encourage you to follow us here: https://www.linkedin.com/company/tag/

Thanks for helping Tag "Make it land" for brands across channels, languages, platforms, and markets across the world!

05/03/2025

In the fast-paced world of pharma and healthcare, Tag knows speed and precision are critical. When Moderna needed to maximize efficiency, reduce costs, and accelerate time-to-market for a global vaccine campaign, our experts delivered solutions that transformed their approach.

Through a Modular Creative strategy, the power of Digital Interact (DI), Tag’s proprietary content operations platform, and in collaboration with our Taylor James film crew, Moderna was able to:

✅ Achieve 50% faster localization
✅ Reduce costs by 65% compared to traditional agency models
✅ Ensure 99% on-time delivery across 30+ global markets
✅ Turn around urgent content in as little as 5-10 days (compared to the industry standard of six to eight weeks)

This campaign is a testament to the power of innovative strategy, cutting-edge technology, and seamless collaboration in executing high-impact, cost-effective campaigns on a global scale. Read the full case study here: 🔗 https://lnkd.in/eHfY6W6g

18/02/2025

There’s no ‘I’ in team, but there is in Tag-iversary! That’s why we celebrate the work anniversary milestones of our exceptional people and recognize their contributions that help make us who we are as an organization.

This month, we’re celebrating Brock Hansen, our Head of Globalization, as he marks one year at Tag! From his passion for people and exploration to his love of language and culture, Brock brings a world of expertise to our Language Services team. Let’s get to know Brock a little better!

💬 What’s your favorite thing about working at Tag?
🧡 I love the people here at Tag!

💬 What’s a hobby or passion of yours outside of Tag?
🌵 I love to hike out in the desert and mountains in Arizona.

💬 Complete this sentence: “When I’m not at Tag, you can find me ________.”
👫 With my wife 🧡

💬 The latest book I read was:
📚 “The Wise Man’s Fear” by Patrick Rothfuss

💬 What is your dream travel destination (or one you’d visit again)?
🌍 I would go back to the Amazon in Brazil in a heartbeat!

💬 Favorite meal?
🔥 Churrasco brasileiro com feijoada (Brazilian BBQ and black bean stew).

Happy 1st Tag-iversary, Brock! Thank you for your leadership, encouragement, and the level of skill and expertise you bring to Tag and our clients.

09/01/2025

Tag has a Gaming Content Creator role available in the Chicago area! If you have a deep understanding of what makes compelling and engaging content for various social media platforms, especially within the gaming community, this position may be for you! Just view the job description and apply here if you're interested: https://bit.ly/40lWllB

**Regardless of role or location, Tag creates an empowering, safe, and supportive working environment for ALL our employees. Join us!

03/01/2025

🌍 The 2025 marketing landscape is here, and it’s all about AI advancements, sustainability goals, and personalized shopper journeys. The Tag "2025 Brand Marketing Toolkit" suggests five must-have solutions to set your brand up for success:

✅ AI-driven tech with Digital Interact (DI)
✅ Eco-conscious campaigns supported by sustainability expertise
✅ Localization that connects globally
✅ Print that drives in-store engagement
✅ Shopper marketing strategies that convert

💡 Learn more and prepare your brand for a transformative year!
https://www.tagww.com/insights/2025-marketing-toolkit-5-tools-for-brand-success-in-2025/

For 2025, AI, sustainability, globalized content & personalized retail strategies will continue to drive the marketing landscape.

20/12/2024

To all who celebrate, across the world - All of us at Tag wish you a very Happy Holidays!

19/12/2024

There's no 'i' in team, but there is in Tag-iversary! That’s why we celebrate the milestones of our people who have helped shape Tag into who we are as an organization.

Today, we’re recognizing Arinelda Tavarez who is celebrating her 10th Tag work anniversary! Ari has an inspiring story to share—how she’s progressed in her career with the support of Tag colleagues, the incredible clients she’s worked with, and the work she’s accomplished.

“Tag has been an incredible support throughout my career journey. I started as an Administrative Assistant, and through hard work, dedication, and learning, I’ve grown into an Account Director for a pharmaceutical client. I have too many managers and colleagues to thank, but I truly owe my career to Tag!”

Ari has seen the business change through the years, but one thing has remained a Tag constant, “It’s the amazing people that make all the difference!” She continues:

“I’ve had the privilege of working alongside some of the smartest, kindest, and most encouraging individuals. My career growth has always been a priority for my managers, but they also genuinely care about me and my family. There’s nothing like the sense of balance and support I feel here!”

As we prepare for 2025, we asked Ari to share a bit of advice for remote employees:

“I always check in on my colleagues and prioritize one-on-ones, to connect personally and offer my full attention. In a world full of distractions and multitasking, it’s important to be fully present when engaging with my team.”
And her advice for new joiners or those considering joining Tag?

“Stay kind, stay humble, and always be open to learning from everyone you meet. At Tag, things are always evolving, and you never know who you’ll be working with next!”

Thank you for sharing your story with us, Ari! We appreciate you and your amazing contributions through the years. Here’s to a successful 2025—Happy Tag-iversary!

09/12/2024

There's no 'i' in team, but there is in Tag-iversary! That’s why we celebrate the milestones of our people who help shape who we are as an organization.

This month, we’re wishing Tag Americas Britney Naylor a very happy 5th work anniversary! Britney began her Tag career as a Senior Account Manager, and is now an Account Director, working across various teams to establish best practices that foster exceptional client engagement and growth results.

We asked Britney to reflect on her time at Tag and share how she’s been supported during her career. “Tag is unique in that it’s a people-first culture, and that starts with amazing managers and team leads.” She continued, “My managers (shout out to Lourdes Gonzalez and Elizabeth Monnett) have truly been instrumental in helping me and others grow. Team leads at Tag are unique, as they go out of their way to ensure there are growth opportunities; they also lean into the challenges with you, and are always there to answer any questions, no matter how trivial or off-the-wall.”

Britney works remotely, so she understands the importance of staying connected virtually as much as possible, including being part of a Tag Employee Resource Group (ERG). In fact, when we asked Britney to share what advice she has for new joiners, she said, “Join an Employee Resource Group! You can make really great connections and friendships outside of the teams you normally work with, which can lead to new business opportunities.” She added, “Oh—and be sure to take your PTO!”
We couldn’t agree more!

In closing, Britney wants everyone to know why she enjoys working at Tag, “At Tag, there’s just a joy and passion in the people here—it’s so welcoming and encouraging.” She adds, “And the Tag-stylized photos some of us have—I love those! They give us a unique perspective into the person, what they love, how they show joy. Yes, they’re just photos, but they also serve as a unique way to connect with co-workers in an authentic way.”

Thank you for being truly authentic with us, Britney, and for all you do at Tag. Have a very Happy 5th Tag-iversary!

27/11/2024

Thanksgiving is a time to appreciate not just the work we do at Tag, but the people who make it meaningful. For those who celebrate, whether you spend time with family, friends, or reflect on being thankful in your own special way, we hope the day brings you joy, rest, and meaningful connection. Happy Thanksgiving!

26/11/2024

Traditionally, marketing’s emphasis on growth and creativity, and procurement’s focus on cost reduction and protecting profits can create friction within a company.

In today's article, Tag offers a collaborative 5-strategy solution on how Marketing and Procurement leaders can collaborate to boost brand awareness, meet financial targets, and achieve measurable company results, without the fear of compromise! https://www.tagww.com/insights/marketing-procurement-five-strategies-for-creating-a-successful-partnership/

When Marketing and Procurement leaders have aligned objectives, they can be successful and achieve measurable brand goals together.

15/11/2024

Happening Monday! Tag Americas U.S. Business Director, Brent Burton, and Cherrell King, Manager, Merchandising Solutions of Coca-Cola Beverages Florida, have a powerhouse story to share during their Fireside Chat!

If you're there, you'll come away with proven knowledge of how a commerce-based technology platform transformed Coca-Cola's POSM and merchandising delivery--a real-life success story any CPG or retail brand can implement.

Questions? Our door is always open: https://www.tagww.com/contact/

13/11/2024

ProcureCon Marketing happens next week, and Tag Americas U.S. Business Director, Brent Burton, will be there with Cherrell King, Manager, Merchandising Solutions of Coca-Cola Beverages Florida. Have they got a powerhouse story to share! If you're attending the event, add their Monday, Nov. 18th Fireside Chat to your schedule. You'll learn how a Tag commerce-based technology was the solution to transform Coca-Cola's POSM and merchandising delivery.