The Small Biz Expert

08/09/2026

Without accurate tracking, it is very difficult to understand what is working in your marketing and what is not.

If you haven't got the data, you're likely to be throwing away key opportunities (and budget to match!).

Find out about our GA4 and Tracking services.

We create landing pages designed to convert. Discover how our landing page experts help you to get more customers.

04/09/2026

We got our client a 41% increase in website conversion rate with some simple recommendations.

We made targeted conversion rate optimisation recommendations focused on clarity, relevance and usability. The aim was to make it easier for visitors to understand what they were looking at, find the products that interested them and move more confidently towards making a purchase.

CRO doesn’t always mean completely rebuilding your website. Often, it is about identifying the points where customers hesitate, become confused or drop out, then making focused improvements to create a smoother journey.

Read the full case study:
https://www.thesmallbizexpert.co.uk/marketing-case-studies/ecommerce-seo

02/09/2026

If your website isn’t converting visitors effectively, you’re losing potential revenue, leads and supporters every day.

You can have the perfect ad campaign, but if your landing page is confusing or makes it difficult for the customer to take action, your ad budget is being wasted.

If your ads are performing but your customers aren't converting, it may be your landing page.

Get in touch with us to find out how we can help.

We create landing pages designed to convert. Discover how our landing page experts help you to get more customers.

01/09/2026

The summer holidays are over, which means it’s probably time to tackle all those things you promised yourself you’d sort "in September". (It's September btw.)

And for plenty of business owners, marketing is sitting somewhere near the top of that list.

It's a job that always feels like it can wait. You’ll update the website next month. You’ll start posting regularly when things quieten down. You’ll look at your SEO when you have a spare afternoon…

But staying ahead with your marketing is what keeps the enquiries, sales and visibility rolling through the quieter periods. You don’t need to overhaul everything overnight, but you do need to start somewhere.

Choose one priority and make a realistic plan.

Consider this your sign to stop putting it off and get moving.

What’s the one marketing job you’ve been avoiding all summer? 🍂

28/08/2026

This is exactly how we want every project to feel.

We listen, get to grips with what you're looking for, bring some good ideas to the table and then deliver what we promised.

Thanks for the lovely review, Chris. We’ll happily work with you again too!

27/08/2026

27/08/2026

There’s a lot of noise around GEO at the moment, but this article makes a very good point.

Showing up in an AI search is one thing. Being the business it actually recommends is another.

AI is looking at your reviews, reputation, content and what other people say about you. So, while the way people search may be changing, good marketing is still doing much of the heavy lifting.

Definitely worth a read 👇

Being found by AI is not the same as being chosen by it and those brands that learn that distinction will win in the AI search era.

12/08/2026

Struggling to get impressions on your Google Ads?

It's actually a more prevalent issue than you might think, and it can stem from various reasons.

In our blog, we troubleshoot some common causes that might be holding your ads back.

You’ve set up a cracking campaign, optimised your ad copy, added extensions, and even received an “excellent rating” on your ads – but once you launch, it's crickets. No impressions, no clicks - just nothing… So, why aren’t your Google Ads feeding out?