The Small Biz Expert

13/05/2026

Getting traffic to your website and getting sales from your website are two completely different jobs.

A lot of small business websites are brilliant at attracting people in, then immediately leave them to fend for themselves; giving them no reason to take the next step.

Usually the problem isn’t that your offer is bad. It’s that your website assumes people already understand what you do, why it matters and what they should do next. Most visitors don’t. They’re busy, distracted and comparing you to twelve other tabs they’ve already opened.

A few things worth checking:

❓Can someone tell what you actually do within five seconds of landing on your homepage?
❓Are you talking about outcomes, or just listing services?
❓ Is your call to action obvious, or buried halfway down the page?
❓ Does your site make people feel confident you can help them, or are you relying on them to figure that out themselves?
❓ Are you giving people too many choices?

More traffic won’t fix a website that isn’t converting. It just means more people are leaving without taking action.

If you want a second opinion on what’s stopping your website from converting, drop us a DM to see how we can help.

11/05/2026

Schema markup plays an important role in helping search engines and AI tools understand your website clearly and accurately. By providing structure and context behind the scenes, it supports both SEO performance and long-term visibility in AI-driven search.

Read our full blog to find how and why you need schema markup on your website.

08/05/2026

✅ 400% increase in enquiries
✅ 300% Increase in ROAS
✅ 25% Increase in revenue from paid channels

Read our case study to find out how we achieved great results for our client 👇

Case study: Google & Meta Ads - Homeware Brand 400% Increase in enquiries 300% Increase in ROAS 25% Increase in revenue from paid channels This ecommerce homeware brand had built strong success around its core product range, generating consistent sales and repeat customers. As the business expanded....

06/05/2026

You’ve done the hard work getting a product to rank in Google… and then it goes out of stock or gets discontinued.

Most businesses either delete the page or ignore it. Both feel tidy, but neither is particularly smart.

Because that page might still be pulling in traffic, links, and visibility you don’t want to lose.

So what should you actually do instead?

Our blog tells you everything you need to know...

Is there anything more irritating than clicking through from Google to a product page, only to find that the item’s out of stock - or worse yet, vanished completely, leaving just an irritating 404 error page that says “sorry this page is unavailable”.  However, from an SEO perspective, th...

05/05/2026

E-commerce SEO is an entirely different beast from optimising a service-based or local business

You’ve got changing inventory, seasonal considerations, and an often-endless opportunity to rank for the terms people use when looking for your products. Now throw in AI search, and it can be hard to keep up.

That’s why we take a very specific approach to optimising e-commerce sites - want to know more? Check out the link below.

Looking for an eCommerce SEO Agency in the UK? We look beyond rankings and help your store get more sales, retain customers and drive revenue.

01/05/2026

If you’re not properly tracking your leads or sales, you’re likely either leaving money on the table or wasting budget on the wrong activity.

We help businesses both set up clear conversion tracking and create clear reports that tell you what you need to know

Find out more about our tracking and analytics services and how they can help your team

We create landing pages designed to convert. Discover how our landing page experts help you to get more customers.

30/04/2026

Why does AI choose to mention one brand, quote one expert or reference one company and not another, even when plenty of others do the same thing?

Find out why (and how to beat it) by reading the full blog here👇 https://f.mtr.cool/qypooajjyg

28/04/2026

You know you’re not getting the most from your Google Ads, but what is actually the best way to improve performance?

Do you hire someone in-house? Work with a freelancer? Partner with an agency? Or upskill your existing team?

There is no single right answer. What works best will depend on your budget, the skills you already have internally, and how involved you want to be day to day.

If you would like a bit of guidance, we have written a blog that looks at the pros and cons of each option and when each tends to make the most sense.

Hopefully it will help you decide what feels like the right next step for your business - link in the comments.

24/04/2026

Running Google Ads and not 100% sure it’s working as well as it should?

This is usually where people are at 👇

❌ Spending money, but not clear what’s driving results
❌ Tweaking things and hoping for the best
❌ Avoiding parts of the platform you don't understand
❌ Thinking “I should know more about this by now”

Our Google Ads training is built around your campaigns, so you’ll learn how to:

✔ Understand what’s actually happening in your account
✔ Spot what’s wasting budget (and fix it)
✔ Make changes with a bit more confidence
✔ Focus on the things that genuinely move performance

We offer bespoke 1-2-1 training that is gives practical guidance based on real accounts and real spend.

If you want your ads to start making more sense (and ideally more money), have a look at the details here 👇

https://www.thesmallbizexpert.co.uk/google-ads-training