29/11/2024
Acme provided graphics for the 2024 Waitrose Christmas TV advert.
During a family Christmas Day gathering, a dessert goes missing and the kitchen fridge becomes a ‘crime scene’, resulting in a detective mystery parody piece.
We designed and printed a hero detective crime book cover, which was requested to have a 1950s Hitchcock look, we also supplied bespoke rolls of festive ‘crime’ tape, and re-designed the existing Waitrose ‘Red Velvet Bauble Dessert’ packaging box, simplifying the layout and making the cellophane window larger, to reveal more of the product, and increasing the key typography to be more easily readable in the close up pack shot.
The talented, ‘A list’ cast of actors carried off the concept with aplomb, resulting in an unusual and quirky Christmas campaign. There is a second instalment in the pipeline, where we suspect the dessert stealing culprit will be revealed, to much festive amusement.