01/07/2021
We have been working with Landsec to produce the new beauty-themed event, ‘Be Your Beautiful’, which commenced at Buchanan Galleries, Glasgow and will then move to Trinity Leeds, Bluewater Kent, St David’s Cardiff, and Westgate Oxford in the following weeks, culminating at White Rose Leeds.
Each two-day themed event is part of a wider campaign shining a spotlight on beauty, cosmetics, and health & wellbeing. Every location will feature a dedicated line-up of giveaways and empowerment opportunities, emphasising the values of kindness, self-care, and being true to yourself.
The event features a giant foot-powered digital scratch card machine that guests can play to be in with a chance of winning hundreds of prizes and an ‘Empowerment Mirror’ displaying designs and slogans from Instagram’s popular influencer ”The Label Lady”, Jemma Solomon.
Xcite also helped produce exclusive content, including videos and interviews with stars of RuPaul’s Drag Race UK, Tayce and Lawrence Chaney discussing their transformative make-up looks, beauty, pride and wellbeing.