18/06/2026
Entertainment Content Distributors Embracing Numerous Windows — Theatrical, Transactional, Streaming
Our latest Living With Digital research has been shared by Media Play News! 👇
"New data from Futuresource reveals a shift away from platform competition toward a more interconnected content ecosystem. Citing a study of 14,000 consumers, the data suggests audiences are increasingly engaging across cinema, streaming and transactional formats, with each playing a distinct role in the content journey."
Discover more insights: https://loom.ly/SOcuoek
Content distribution is no longer a competition between theatrical, transactional and streaming — as evidenced by Netflix’s move toward exclusive theatrical windows for upcoming feature films, including The Adventures of Cliff Booth and Narnia: The Magician’s Nephew. Consumer behavior is no lo...