Smithfield Agency

14/03/2025

📢 Is your marketing spend working smarter, not just harder? 📈

At , one thing was clear—advertisers need to adapt to the shifting landscape. With fresh insights from Dr. Grace Kite, Les Binet, and Eric Seufert, here’s what stood out:
🔹 Retail media is evolving—it’s a major force, but brands need to assess how it fits into their wider growth strategy.
🔹 Attribution needs a rethink—Les Binet highlighted why marketers must go beyond last-click and embrace multi-layered measurement.
🔹 Ad investment strategies are changing—rising costs mean balancing brand-building with performance is more important than ever.

As a media planning and buying agency, we help brands make every investment count—not just in visibility, but in long-term effectiveness and business growth.
💡 Read our latest insights—link in bio.

11/03/2025

🔍 Brand & Performance: One Strategy, Not Two
Jon Evans, Uncensored CMO at System1, and Ann Marie Kerwin, Americas Editor at WARC, have made it clear: Brand and performance are not separate – they are one.

WARC’s latest Multiplier Effect report shows that strong brand-building amplifies performance marketing, unlocking greater efficiency, better ROI, and lasting customer growth.

✅ Performance alone won’t drive sustainable growth.
✅ Brand investment makes performance work harder.
✅ Smart measurement proves the impact of both.

At Smithfield, we help brands navigate this balance by verifying impact with Smithfield AI Attribution. Our measurement stack integrates incrementality testing, MMM, and MTA, ensuring that every media touch point is accountable and driving your business forward.

💡 Performance can drive long term brand growth in some instances but it's rare. Time to adopt a dual approach and acknowledge that consumers often leave the consideration phase and become indifferent so brand power at the top of the funnel to get them back on track, is key to provoking consideration and sales. MMM will tell us where the fire power is.

🚀 Ready to move beyond short-term metrics? Drop us a message.
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20/01/2025

What’s your 2025 marketing game plan? Have you managed to master the complexities of AI-driven media planning? And with digital fragmentation accelerating at pace, how will your brand navigate this fast evolving landscape in the new year? We've answers to all this and more, as we explore 2025's key marketing trends...

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As global ad spend soars past $1.15 trillion, marketers must adapt to seize new opportunities. What’s driving growth? What’s the best approac ...

26/11/2024

🎯 Breaking News from Smithfield! Social media advertising in 2024: maximising impact in the UK market

The numbers don't lie: £9.2bn in UK ad spend for Q1 2024. But here's the twist – success isn't just about bigger budgets or hyper-targeting anymore.
In our latest deep dive, we're challenging conventional wisdom about audience segmentation and sharing fresh insights that might surprise you. (Spoiler: Sometimes the best ad for one audience is the best ad for all... )
Tap through for game-changing perspectives from our strategy team and marketing legend Mark Ritson. Time to rethink how we're spending those digital budgets? We think so. 👇
https://www.smithfieldagency.com/insights/social-media-advertising-in-2024-maximising-impact-in-the-uk-market/

17/10/2024

Is Gen Z really hooked on social media, or is it more complicated than that?

At Smithfield, we believe that insight must drive action when it comes to reaching audiences. Our latest deep dive into Gen Z shows that while they may seem glued to their screens, they’re far more conscious of the emotional toll social media can take. From behavioural economics to DE&I, there are key strategies every brand should consider when targeting this generation. 💡

Click here to read our latest insights and learn how we helped Hospitality Rising generate 130,000 job applications in our gold-winning campaign. 🎉

Please follow the link below to read the full article:
https://bit.ly/4hdchNx

14/10/2024

FAST TV and Connected TV (CTV) are reshaping how brands reach audiences. With UK smart TV ownership surging from 11% to 74% over the past decade, Free Ad-Supported Television (FAST) offers exciting opportunities for advertisers. As the connected TV landscape expands, now is the time to explore this cost-effective, high-impact channel to reach new viewers. Discover why FAST TV and CTV should be part of your strategy.

Please follow the link below to read the full article:
https://www.smithfieldagency.com/insights/the-rise-of-fast-tv-everything-advertisers-need-to-know/

26/09/2024

🚀 The Digital Revolution in Outdoor Advertising is Here! 🚀
Discover how Digital Out-of-Home (DOOH) is transforming the way brands connect with their audiences. From programmatic technology to hyperlocal targeting, DOOH is redefining the future of advertising. 📊✨
Want to learn more about the rise of DOOH in the UK and how your business can leverage it for real results? Check out our latest insights here: https://bit.ly/4gGnpC7

04/09/2024

🎉 A huge shoutout to Elton, our resident BBQ maestro! 🍖🔥 Thanks to his incredible skills, our summer gatherings at the new St James’ Walk HQ have been unforgettable. 🏠
Here's to many more sizzling summers and delicious moments ahead!

04/09/2024

🚀 Unlock the Full Potential of Your Marketing with AI Attribution 🚀
In today’s digital landscape, understanding the true impact of your marketing efforts is crucial. Our latest article dives into how Smithfield AI Attribution uses a triangulation approach, combining Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM), to deliver actionable insights 📊 that optimise ROI 📈 and drive data-driven decisions 💡. Whether you are seeking to improve channel effectiveness or gain a comprehensive view of your marketing performance, this framework offers the clarity you need.
👉 Read more about how we can elevate your marketing strategy and fuel business growth:
https://www.smithfieldagency.com/insights/smithfield-ai-attribution-triangulation-optimise-roi/

27/08/2024

🌟 Welcome, Tia Binny! 🌟
We’re excited to welcome Tia as our new Digital Media Executive! 🎉
Originally from India, Tia moved to Bath to complete her Master’s in Marketing and is now bringing her expertise and fresh perspective to Smithfield. 🌍📈
With her Master’s in hand and a real passion for media, Tia is eager to make her mark. We’re looking forward to seeing her grow and thrive in her career here at Smithfield Agency.

08/08/2024

Welcome to the Team, Charlotte Golding!
We’re thrilled to introduce Charlotte as our new Media Executive at Smithfield Agency! Charlotte, a Sociology graduate from Durham, is diving into the world of performance media. She's working with key advertisers across integrated digital and ATL channels.
Outside of work, Charlotte brings her unique flair – she’s an avid crocheter (need a cosy scarf? She’s got you covered! ) and a foodie with a passion for Mexican cuisine. Her diverse interests and background add to the vibrant, inclusive culture we cherish at Smithfield.

04/07/2024

At Smithfield Agency, our commitment to fostering a culture of diversity, equity, and inclusion is at the heart of everything we do. During Pride Month and ahead of the London Pride Parade, we held our Culture Panel Town Hall. It was an inspiring event where our entire team came together to listen, reflect, learn, and share our thoughts about our cultural initiatives and shape the future of our workplace culture.

https://www.smithfieldagency.com/insights/celebrating-diversity-and-inclusion-at-smithfield-agency-2/