11/01/2023
HOW DOES PHOTOGRAPHY INCREASE CONVERSION RATES?
It is true when they say, We purchase with our eyes, meaning only if we like it, we get it. Often this decision-making process, whether to buy a product or not, solely depends on if the product is visually appealing.
No wonder nailing your product images should be your top priority! Product pictures serve a key purpose – to grab a buyer’s attention while searching for your product.
So, how could you cut the lengthiest portion, and then, streamline the entire product photography process?
🔰 Begin with a consistent plan
You can start with branding. Plan on how your product pictures should look and how they can relate to your online presence. Be it a logo, settings, or color scheme. Since potential shoppers are navigating to your listing, no photo should appear as if it belongs to some other website. You have to keep them consistent.
🔰 The magic of white background
Not only Amazon but most eCommerce websites have their items displayed on a plain, white background. Ever wondered why?
Well, this is because of three simple reasons:
It minimizes unwanted distractions
It makes the product the center of attraction
It creates a consistent feel
From an aesthetic perspective, plain, white background gives a more professional, and much cleaner finish. It also helps colorful products pop up.
🔰 Set the right lighting
If you've ever taken a selfie, you are aware of how the proper "lighting" can completely alter an image. This holds true when consuming products. Even the ugliest-looking product can be given its greatest appearance with the correct lighting conditions. This in turn aids in the conversion of sales.
Most items look better when shot in natural light, preferably a soft setting that is distributed evenly across the product. While this may not be an option always, you can try using artificial lighting with the help of umbrellas/reflectors or a DIY light-box. This is to check what option gives the perfect results.
🔰 Pay attention to the product size
This is something every seller must pay attention to, the product’s size. It shouldn’t be shot in a way that it looks too small or too big.
If you click the product in a way that its size appears very small, you will observe plenty of white space surrounding it and chances are that a few important details might be missed out.
🔰 Use a tripod or a steady surface
You shouldn’t make your potential buyers suddenly think that they need glasses to view your product. Instead, eliminate the chances of camera shakes. This can be best avoided by using a quality tripod or perhaps, anything that has a steady surface – it could be even a box or a book for that matter.
Your product will look crisp and sharp, just the way you want it to be.
