TDC PR

TDC PR TDC is a global communications consultancy serving clients in the creative industries. www.tdcpr.com

PR & Communications for the Creative, Design & Innovation Industries - www.tdcpr.com
Email: [email protected]
Twitter: www.twitter.com/TDCPR

Tokyo: tradition meets tomorrow. 🇯🇵Our digital team is just back from an incredible experience with  at the Japan Mobili...
13/11/2025

Tokyo: tradition meets tomorrow. 🇯🇵

Our digital team is just back from an incredible experience with at the Japan Mobility Show 2025, capturing the launch of their latest concept vehicles while running an influencer ‘Discover Day’ through the heart of Tokyo.

From lantern-making workshops and sushi demonstrations reflecting centuries-old craft, to the frenetic culture of Akihabara and a Daikoku car meet‑up, the day was a live exploration of how Lexus blends luxury craftsmanship with bold mobility innovation.

Standout moments? Experiencing the LS Concept through Meta AI glasses — reimagining “Luxury Space” with six wheels — or sipping sake from a vessel fit for a samurai.

This trip was a reminder that storytelling isn’t just about content; it’s about experience, people, and place.

Calling all brand partners — OOO Run Club is heading to  .After an unforgettable debut at Milan Design Week — where crea...
10/06/2025

Calling all brand partners — OOO Run Club is heading to .

After an unforgettable debut at Milan Design Week — where creatives joined us for a 5K morning run and coffee before the pavilions opened — Out of Office is back. And with a growing global community of 250+ creatives, strategists, designers, journalists, and founders, we’re now hitting the streets of London.

No panels. No pressure. Just people, pace, and connection.

Now, as we gear up for London Design Festival this September, we’re looking for brand partners to help us take it to the next level.

If your brand stands for creativity, movement, and sustainability — whether that’s through coffee, kit, culture or community — we’d love to connect.

🔗 Learn more at ooorun.club or drop us a message to get involved.

This year, Milan Design Week brought a new kind of energy—inviting us to play and to feel. ✨From light experiments to so...
15/04/2025

This year, Milan Design Week brought a new kind of energy—inviting us to play and to feel. ✨

From light experiments to sonic textures, the city became a sensory playground where time bent, emotions led the way, and tech quietly powered unforgettable experiences.

Some highlights from our journey:

- We played with perception at and ’s Making the Invisible Visible.
- We stepped into a music-driven, kinetic world at ’ Checkered Future: Frequency Manifest, created by Willo Perron and Tim Hecker.
- invited us to tune into our own heartbeat with A-Un, and explore play through digital interaction with Discover Together and the Black Butterfly interface.
- And ’s Futurespective: Connected Worlds took us between time portals, merging past and future with bold imagination.

And amidst it all, moments of calm:

- ’s Library of the Light was a moment of calm among the chaos—a glowing, talking library of future thoughts and poetry.
- ’s Manifesto House invited us to embrace the power of simplicity and sustainability, transforming the Brera garden into a quiet place for reflection.
- ’s Source of Pleasure by Juliana Lima Vasconcellos immersed us in the sensory world of coffee — monumental, warm, and near-spiritual in tone.

Design was everywhere—but this year, it asked us to move with it, feel with it, and play with it.

Milan, you were magic. Until next time. ✨

What does the future of motorsport and innovation look like? 🏎️’s work on the  brand, recently featured in , defines it ...
18/03/2025

What does the future of motorsport and innovation look like? 🏎️

’s work on the brand, recently featured in , defines it as a seamless blend of heritage and cutting-edge technology.

By combining sleek, modern design with nods to the rich history of the UK’s Motorsport Valley, Conran has created a dynamic, forward-thinking identity. This identity reflects Bicester Motion’s role as a catalyst for the future of automotive, aerospace, and sustainability-driven industries.

Conran’s strategic design sets the tone for a bold future, one where innovation and tradition coexist and drive progress.

Read the full feature link in our stories!

Big ideas, bold conversations—with forpeople.We’re thrilled to be working with the team at forpeople, an independent cre...
27/02/2025

Big ideas, bold conversations—with forpeople.

We’re thrilled to be working with the team at forpeople, an independent creative studio renowned for shaping future human experiences.

With studios in London and Amsterdam, forpeople has partnered with visionary companies worldwide to redefine industries through innovative design—and this March, they’re bringing their insights to SXSW Austin with two can’t-miss sessions:

👉 Humanizing Digital Experiences Through Adaptive Interfaces�Nathan Matthew (forpeople) joins Andrew Conrad (Logitech G) for a fireside chat on how tech brands are making digital experiences more personal, inclusive, and safe.�March 11, 10-11am - Find details here: https://buff.ly/41hbrbk

👉 Pitch Camp! How to Win New Clients at Your Creative Agency�forpeople CEO Nathan Weyer and Jennifer Kilian (McKinsey & Company) lead an interactive workshop, sharing lessons from their careers at McKinsey, frog design, and Philips Design.�March 11, 14:30-16:30pm - Find details here: https://buff.ly/4bgQmCt

If you’re heading to Austin, add these to your agenda—you won’t want to miss them.

SXSW Assets and design system created by the talented Guerilla Suit

The most successful brands don’t just respond to change—they anticipate it.We help brands spot and amplify the signals o...
25/02/2025

The most successful brands don’t just respond to change—they anticipate it.

We help brands spot and amplify the signals of change—emerging trends and cultural shifts shaping the future of business and design.

In the first volume of our new series, we explore how brands (and our clients) like Lexus, Fedrigoni, and Panasonic are redefining what’s next in design, technology, and beyond.

🔗 Read the full story on the blog—https://buff.ly/43cSTvw

Why  deserves a place in your comms strategy 💭 More than just a newsletter platform, it’s a space for thought leadership...
21/02/2025

Why deserves a place in your comms strategy 💭

More than just a newsletter platform, it’s a space for thought leadership, engagement, and community building—without fighting for attention in an overcrowded feed.

So how can you make the most of it? We’ve outlined five key considerations to help you optimise your Substack presence—from honing your authentic voice to leveraging interactive features that foster real conversations.

Swipe through the graphic for the full list and tell us: Are you using Substack as part of your comms strategy?

Read more on our blog!

💡 Beyond the algorithm: Why brands and thought leaders are turning to As social platforms continue to dictate visibility...
20/02/2025

💡 Beyond the algorithm: Why brands and thought leaders are turning to

As social platforms continue to dictate visibility, brands are seeking direct, unfiltered ways to engage their audiences. Substack is changing the game—offering a space where content cuts through the noise, builds communities, and prioritises engagement over algorithms.

So, how can you make the most of it? , shares five essential strategies for optimising Substack for thought leadership—helping you build reputation, spark conversations, and stay ahead in the evolving digital landscape.

But first let us share some of our favorite Substacks to follow:

- For Scale by – Thoughtful insights on design, architecture, and the built world.
- Link in Bio by – A must-read for social media professionals, packed with expert analysis and case studies.
- The Stylish Times by – Where fashion, culture, and craftsmanship intersect.
- Ground Condition by – Smart perspectives on design, cities, and the forces shaping our world.
- OFF Brand Newsletter by – Sharp, fun, and insightful takes on branding, design, and culture.

Now’s the time to explore how Substack can elevate your voice. Read the full article link in our stories and bio.

Forget the tech—let’s just be human.👋At  Festival 2025, industry leaders, creatives, and designers gathered to explore h...
17/02/2025

Forget the tech—let’s just be human.👋

At Festival 2025, industry leaders, creatives, and designers gathered to explore how design can drive impact. But amid AI-dominated conversations, one theme stood out: the irreplaceable power of human connection.

From Coca-Cola’s call to embrace authenticity over tools, to PepsiCo’s insight into emotional brand loyalty, the festival proved that while technology is evolving, great design still starts with people.

In our latest blog, read our reflections from two days of inspiring talks, debates, and ideas that reminded us why humanity will always be at the heart of creativity—link in Stories.

Consumers expect more than just a great product—they want a story that feels real. In , Fabio Molinaro, Creative Directo...
13/02/2025

Consumers expect more than just a great product—they want a story that feels real. In , Fabio Molinaro, Creative Director at , highlights why storytelling is now a key differentiator:

“This is not just about creating a narrative, but about ensuring that the story reflects the authenticity of the product and resonates with the evolving expectations of today’s sophisticated consumers”.

As expectations evolve, storytelling is becoming a powerful tool for brands to stay ahead. We’ve seen how industry leaders like Robilant use it to help brands create deeper connections and stay ahead of shifting expectations.

Explore more trends influencing the spirits industry in the link in our stories, and share your thoughts with us—what trends do you think will define 2025?

For Miami Art & Design Week,  and clean fragrance brand  teamed up to create something truly immersive: a custom scent i...
11/02/2025

For Miami Art & Design Week, and clean fragrance brand teamed up to create something truly immersive: a custom scent inspired by their Liminal Cycles installation created in collaboration with .

Designed to evoke movement and transformation, the fragrance became an extension of the installation—captured in a limited-edition candle with packaging that reacts to UV light, shifting color just like the artwork itself.

To bring this vision to life, the TDC Digital team collaborated with to identify and source top-tier influencers within the luxury lifestyle and design space. We partnered with 15 curated influencers across 9 countries, giving them the freedom to interpret and showcase the connection between scent, light, and design through their own creative lens.

From dreamy unboxings to experimental visuals, they created 60+ unique content pieces that pushed the boundaries of how we experience storytelling – turning fragrance into something seen, felt, and shared.

More than just a campaign, this activation was a community-driven, immersive storytelling experience that extended beyond the physical event, bringing the essence of the Liminal Cycles installation to a global audience. By tapping into creative voices in luxury lifestyle and design, the campaign not only amplified Lexus’ digital presence but also redefined how brand storytelling can live on and evolve beyond the moment.

Great design knows no borders—but how do global teams stay connected, inspired, and innovative across time zones?In , , ...
07/02/2025

Great design knows no borders—but how do global teams stay connected, inspired, and innovative across time zones?

In , , founder of , explores how distributed design teams collaborate to push creative boundaries and deliver impactful work worldwide. As Jo puts it, “Collaboration has the potential to transform the way we think about design.”So, how do you see design teams evolving in an increasingly interconnected world? Let us know in the comments below!

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TDC is a global communications consultancy building growth and reputation for clients in the creative industries - www.tdcpr.com Email: [email protected] Twitter: www.twitter.com/TDCPR