13/11/2025
Tokyo: tradition meets tomorrow. 🇯🇵
Our digital team is just back from an incredible experience with at the Japan Mobility Show 2025, capturing the launch of their latest concept vehicles while running an influencer ‘Discover Day’ through the heart of Tokyo.
From lantern-making workshops and sushi demonstrations reflecting centuries-old craft, to the frenetic culture of Akihabara and a Daikoku car meet‑up, the day was a live exploration of how Lexus blends luxury craftsmanship with bold mobility innovation.
Standout moments? Experiencing the LS Concept through Meta AI glasses — reimagining “Luxury Space” with six wheels — or sipping sake from a vessel fit for a samurai.
This trip was a reminder that storytelling isn’t just about content; it’s about experience, people, and place.