22/02/2026
In this episode of The Ceres Podcast — Podsquad #242, we cover five shop-floor realities that are shaping fish & chips right now.
Stelios breaks down why your cod price problem might actually be a menu design problem — add a premium “anchor” like halibut and cod suddenly feels like the sensible choice because customers buy on comparison, not cost.
Mark Petrou explains why selling alternative species as “the cheap option” backfires, and how to position them on provenance, flavour and quality instead.
David Nicolaou shares the real-world trade-off of adding Uber Eats: it can add sales quickly, but the setup and admin can be messy — and if you’re not priced correctly that “extra” turnover becomes low-quality revenue.
David Miller is blunt that delivery isn’t going away, and the winners will build convenience into the model properly (pricing, packaging, menu design, service flow) while using targeted specials to bring in under-35s without wrecking the kitchen. And
Kelly Barnes talks about how Deliveroo can genuinely bump sales when it’s executed right with tight ops, pricing and consistency.
Listen to Podsquad #242 on Apple Podcasts for the full conversation. https://apple.co/3OpgBPO