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10/04/2026

Sell out launch event for Kidswear! 🛍️

We loved working on this campaign with H&M Kidswear, and had some fantastic results.

🌶️ 1000% cost efficiency against target
🌶️ 190% CPE delivery against target
🌶️ 409% clicks delivered against target

On top of a huge over delivery on impressions, reach & engagement, this campaign performed incredibly well!

09/04/2026

We’ve been shortlisted! 🥳

So excited to share that we’ve been shortlisted for Best Use of UGC in Performance for our work with 🪥 ✨

We’re very grateful for the Wisdom team, our team and the creators we’ve worked with to create such a fantastic campaign, and very proud of the results we’ve achieved together.

Congratulations to all of our colleagues that have been shortlisted for the this year!

31/03/2026

We’re so pleased to share our brand new hub for The Responsible Kidfluence Code 💜

If you’re a brand or agency looking to improve your policies and practices around working with children in content, or a parent or guardian of a child creator, or that features children in their family content - this is your hub for our code, guidance, resources and news.

Thank you so much to from Cultura Design for our beautiful new site 💜

10/03/2026

Did you catch Beckii on BBC’s What Happens When series? 🎬

On the What Happens When You Go Viral? episode, Beckii discussed her rise to vitality as a teenager, and how she’s taken that experience to develop The Responsible Kidfluence Code 💜

We’re supporting brands, influencers and agencies in protecting children in influencer marketing. You can find these materials linked on our website, or get in touch if you’d like some support.

You can watch the full episode on BBC iPlayer.

🎥 Credit: BBC iPlayer: What Happens When

Join us on Tuesday 31st March!Cut App CAC in 2026: Creators + Paid Social That Turn Installs Into High-LTV Subscribers 🌶...
09/03/2026

Join us on Tuesday 31st March!

Cut App CAC in 2026: Creators + Paid Social That Turn Installs Into High-LTV Subscribers 🌶️

We’ll cover:
👉 Why downloads often look good on paper but don’t translate into revenue
👉 What’s working right now across consumer apps when it comes to creators + paid social
👉 How teams are improving trial-to-paid conversion and lifetime value

If you work on growth, marketing or commercial strategy at a consumer or subscription app and it sounds interesting, you’re very welcome to join.

🗓️ Tuesday 31 March
🕙 10am PT | 🕐 1pm ET | 🕕 6pm GMT

🔗 RSVP in bio

Happy International Women’s Day! 🚺🌶️Celebrating the incredible women that make Pepper what it is today 💜
08/03/2026

Happy International Women’s Day! 🚺🌶️

Celebrating the incredible women that make Pepper what it is today 💜

Any excuse to post our little pepper pics, right? 🌶️
03/03/2026

Any excuse to post our little pepper pics, right? 🌶️

Normalising loneliness with for the Department for Culture, Media & Sport.We partnered with mid tier and micro creator...
27/02/2026

Normalising loneliness with for the Department for Culture, Media & Sport.

We partnered with mid tier and micro creators to share honest, platform native content across Reels, Stories and TikTok, designed to feel real, relatable and conversation starting. Performance was monitored in real time so we could double down on the formats and messages driving meaningful engagement and app intent.

The impact:
+100% impressions vs KPI
+79% reach vs KPI
+980% engagement vs KPI
+331% engagement rate vs benchmark
+49% CPE efficiency vs benchmark
+25% more creators than benchmark

Creator first thinking. Cultural relevance. Measurable change.

Today, co-founderBeckii Flint spoke at the launch of UNICEF’s Industry Toolkit on Children’s Rights and Digital Marketi...
24/02/2026

Today, co-founderBeckii Flint spoke at the launch of UNICEF’s Industry Toolkit on Children’s Rights and Digital Marketing.

Alongside leaders from Inter IKEA Group, The Shed 28, the Alana Institute and the Conscious Advertising Network, the discussion focused on how brands and agencies can better protect children in commercial digital content.

As the creator economy scales, responsibility must scale with it.

We’re proud that Pepper’s Responsible Kidfluence Code is cited in the toolkit as emerging good practice.

Children are already part of the digital economy. The systems around them need to protect them.

20/02/2026

Career stories with Bethan ✨

Driving life insurance consideration for .uk x .compare 🤳To spark awareness among new homeowners and parents, we partner...
19/02/2026

Driving life insurance consideration for .uk x .compare 🤳

To spark awareness among new homeowners and parents, we partnered with three mid-tier creators across mental health, employment and finance, delivering platform native IGTV and Stories designed to drive real conversation and real action.

The impact:
+190% impressions vs KPI
+233% reach vs KPI
+146% engagement vs KPI
10.47% engagement rate by reach
+50% CPE efficiency vs benchmark
+138% added value content vs benchmark

Strategic creators. Credible conversations. Commercial results.

18/02/2026

Career stories with Beckii ✨

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