Vivanti

Vivanti Digital marketing and creative solutions for healthcare companies. Members of our team represent the company in numerous locations throughout the EMEA region.

We deliver cutting-edge, modern solutions to ensure that our clients have the very best in customer-focused marketing initiatives to help them achieve the results they need to succeed in a competitive market. Our dynamic and talented team consists of more than 70 professionals with varying backgrounds ranging from pharmaceutical sales and brand management to medical publishing.

Humans are visual creatures. Our brain processes images 60,000 times faster than text, and 90% of the information transm...
28/03/2024

Humans are visual creatures. Our brain processes images 60,000 times faster than text, and 90% of the information transmitted to the brain is visual. Infographics transform data into a visual story and transform complex information into more accessible, engaging, and memorable. This makes infographics a powerful tool for communication and education. Here are some more facts about why infographics are so effective:

⚡️The use of icons and symbols in infographics serves as memory anchors that act as cues that help recall the associated information.

⚡️Breaking down complex information into essential points reduces cognitive load, which makes it easier for the brain to encode and store the information.

⚡️Colours and images can evoke emotions, and emotional responses are closely linked to memory. An infographic that makes an emotional impact is more likely to be remembered than plain text.

⚡️Dual coding theory posits that information is more likely to be remembered when it’s presented in both verbal and visual formats.

All of this highlights the significance of using this technology to enhance productivity. Infographics can be your mainstay on the voyage from training reps to HCPs calls!💥

In the dynamic landscape of digital communication, email channels play a pivotal role in your marketing strategy. Rather...
26/03/2024

In the dynamic landscape of digital communication, email channels play a pivotal role in your marketing strategy. Rather than existing in isolation, they form a strategic part of your overall mix. However, with the prevalence of email overload and spam, crafting effective Approved Emails becomes crucial. These emails must not only be timely and relevant but also add substantial value to the recipient’s experience, including interactions with HCPs. To boost open rates, consider the following best practices:

Co-Creation
Collaborate with your field force and medical department to create Approved Emails. Their insights ensure relevance and usefulness.

Mobile Optimization
Design with the smallest relevant screen in mind—typically smartphones. Keep your subject line concise (ideally under 35 characters) to grab attention immediately. Additionally, ensure that the initial content visible without scrolling captures the HCPs’ interest. Images and compatibility with smartphone rendering are critical, especially in areas with less-than-optimal connectivity.

Timing Matters
Understand your customers’ behaviour patterns. Try different strategies and send out emails on different days of the week and times of the day to maximize your open rates.

☝️ Remember, effective email design goes beyond aesthetics — it’s about creating meaningful connections and driving valuable interactions. Vivanti has been creating approved emails for over 10 years. We possess not only the necessary medical and marketing expertise, but also the tech stack to solve such problems in the shortest possible time.

We all know that delivering learning material through endless slides and an unenthusiastic voice-over is insufficient fo...
21/03/2024

We all know that delivering learning material through endless slides and an unenthusiastic voice-over is insufficient for engaging learners in any channel. Learners want to feel more connected with their colleagues, so they're seeking out peer-to-peer learning, interactions, and even competitions to stay motivated and engaged. How can we make virtual learning both enjoyable and effective?

• Design short and engaging learning sessions that prioritise the learner experience.
• Add flexibility by allowing users to easily access high-interest content.
• From time to time, run training campaigns with learning themes to inspire self-directed learning and collective progress.
• Make remembering user progress a baseline criterion to avoid frustrating users seeking their progress.
• Blended live and on-demand experiences, including asynchronous online content and synchronous live video broadcasts and group sessions, can enhance learning.
• Starting with digital sessions before physical or virtual group meetings can help create a common baseline, leading to a more productive group experience.
• Consider trying webinars with experts as a way to gain valuable insights.
• Integrate social learning by interacting with peers and engaging in friendly competition.

15/03/2024

Pharmaceutical animation finds its origins in the rise of digital technology. In the past, medical concepts were conveyed using static 2D images and written explanations. However, these methods lacked depth and the ability to truly engage the audience. Then came animation, which revolutionised the field by introducing a dynamic, visually appealing way to represent medical processes.

📌 The emergence of 3D technology allowed for greater visual depth, realism, and a more immersive experience. Medical animations could now depict intricate structures, cellular interactions, and drug mechanisms with unprecedented clarity.

📌 The integration of virtual reality and augmented reality further propelled the field. Imagine exploring the inner workings of a cell or witnessing drug interactions in a real-time virtual lab.

📌 AI-driven animation tools could revolutionise content creation, providing more accurate and realistic representations. Machine learning algorithms can analyse vast datasets, predict drug interactions, and simulate biological processes.

These trends empower animation and make it an indispensable tool in healthcare education, research, and communication with HCPs 🎯

According to Salesforce, 75% of consumers expect a consistent experience across all platforms they use to interact with ...
12/03/2024

According to Salesforce, 75% of consumers expect a consistent experience across all platforms they use to interact with brands, including healthcare. If you don't have the right strategy or tools, it can be challenging to activate your content and live up to customers' expectations. That is why digital asset management (DAM) is so crucial for a clear digital content strategy. Here are four essential elements to consider when developing a digital content strategy:

⚡️ Improve customer experiences to achieve business results. Offer services rather than just delivering messages. HCPs prefer targeted experiences that cater to their requirements. To accomplish this, we must revamp our content systems to suit the digital landscape.

⚡️ Digital Asset Management (DAM) is more than just a tool for organizing content. It can also help you activate it. You can drive dynamic digital tools that will serve both your strategic and tactical goals. The real value of DAM shines when it's used to adapt to customers and channels.

⚡️ Modular content is produced as individual components. It offers greater flexibility and proactivity, allowing you to respond quickly to evolving customer requirements. It simplifies the process of adapting content for various markets and responding swiftly to new customer requirements.

⚡️ A modular content strategy and effective DAM can facilitate the use of chatbots or digital brand assistants that use AI to provide authorized content in a user-friendly manner, through channels of your choosing. These assistants can help you become more customer-centric by providing highly relevant content to individual HCPs.

Science has been significantly shaped by the contributions of countless brilliant women. Their groundbreaking work has p...
07/03/2024

Science has been significantly shaped by the contributions of countless brilliant women. Their groundbreaking work has paved the way for future generations and has left an indelible mark on pharmacy. Today, let’s illuminate the stories of three pioneering women whose work has left an indelible mark on the field.

🔍 Marie Curie, was the first woman to win a Nobel Prize and remains the only person to have won it in two different scientific fields. Although her field of study was primarily physics, her discoveries made invaluable contributions to pharmacology and led her to become the first medical physicist. Her discovery of polonium and radium, and her subsequent research into the treatment of neoplasms, paved the way for the development of cancer therapy.

🔍 Margaret Oakley Dayhoff, often referred to as the mother of bioinformatics, was a visionary who saw the potential of computers in biological research. Her creation of the first protein sequence database, a precursor to the genomic databases we rely on today, revolutionised the way scientists understand the building blocks of life.

🔍 Frances Oldham Kelsey was a physician and pharmacologist who worked at the US FDA. In 1960, she refused to approve the drug thalidomide for use in pregnancy due to insufficient evidence of its safety, preventing many birth defects. Her actions led to new drug approval rules in 1962. She also improved drug testing and safety during her time at the FDA.

These women, through their resilience and brilliance, have not only advanced the field of pharmacy science but have also inspired generations to come.🌟

Effective communication skills are crucial for a medical representative . Whether you’re promoting pharmaceutical produc...
06/03/2024

Effective communication skills are crucial for a medical representative . Whether you’re promoting pharmaceutical products or medical devices, your ability to convey information clearly and persuasively can make a significant impact. Here are some essential tips to enhance your communication skills.

⚡️Listen Actively. Pay close attention to what HCPs are saying during your interactions and demonstrate that you value their input.
⚡️Use Clear Language. Explain medical information using easy-to-understand language and ensure your message is accessible to a wide range of professionals.
⚡️Be Persuasive. Highlight the benefits of your product convincingly. Explain how it can improve patient outcomes or streamline processes.
⚡️Show Empathy. Understand the perspective of healthcare professionals and acknowledge their concerns.

❗Remember, effective communication is not just about conveying information — it’s about building lasting connections with healthcare professionals. By mastering these skills, you’ll enhance your effectiveness as a medical representative and contribute to better patient care.

Vivanti has developed an AI doctor simulator that empowers medical representatives by providing a distinctive training environment where they can refine their skills through interactions with virtual doctors. Feel free to contact us if you want more information 🤝

With the advancement of marketing through social media and inbound methodology, there's much more scope for creativity. ...
01/03/2024

With the advancement of marketing through social media and inbound methodology, there's much more scope for creativity. An effective customer engagement strategy is necessary for any campaign, with the usual tactics like webinars, white papers, and case studies being great options. Here are some additional ideas and concepts that can complement your marketing methods.

📌 An animated video can be an effective way to communicate complex concepts in a short time. It is recommended to keep the duration of such videos to thirty seconds or less. These videos can convey a multitude of messages in a visually engaging manner.

📌 A 3D walkthrough is another powerful visual tool, which requires some investment but can yield great results. It's especially useful for showcasing new medical devices. However, this technique is not limited to devices and can also be used to highlight concepts.

📌 Infographics are an excellent method of communicating dense information in an engaging and visually appealing way. An infographic can summarise the problem, features, and benefits of your product in a single visual document. Despite their potential, infographics are underutilised. If you have lots of data and statistics to share, consider using an infographic.

🤝 We are here to support you in discovering new and innovative approaches to enhance your brand’s identity and reach.

Storyline-based marketing is an effective way to promote a pharma brand because it creates an emotional connection with ...
28/02/2024

Storyline-based marketing is an effective way to promote a pharma brand because it creates an emotional connection with the audience, sets the brand apart from competitors, and delivers its unique value proposition in a memorable way. To build a storyline for a pharma brand, follow these steps 🙌

1. Understand the demographics, psychographics, and pain points of the audience to tailor the storyline to their specific needs and concerns.
2. Define the brand's unique value proposition. How does the brand address the needs of the audience and what makes it different from competitors?
3. Develop a compelling story that connects with the audience emotionally, using the unique value proposition as the foundation.
4. Incorporate elements such as characters, plot, and conflict to make the story engaging and memorable.
5. Ensure that the audience understands the brand's unique value proposition by incorporating key messaging throughout the story.
6. Test the story with a small group of the audience to see how it resonates. Use feedback to refine the story and improve it over time.

The marketing world has seen a rise in two major trends over the last several years - user-generated content and influen...
22/02/2024

The marketing world has seen a rise in two major trends over the last several years - user-generated content and influencer marketing. These trends are powerful because they use storytelling to humanise brands and make them relatable🔥

The customers of the pharmaceutical industry are first and foremost humans, and only then patients or medical professionals. People prefer buying from other people rather than faceless companies. Storytelling is an effective way for consumers to connect with brands, understand problems, and learn about product benefits.

📣 Storytelling can narrate the brand's history, introduce the people in the organisation, outline the supply chains, and highlight the end customers. It can create a community around the brand and provide immersive experiences that consumers want. Although it may not directly affect conversions like an ad campaign promoting a product, it is a powerful tool for increasing brand awareness and strengthening customer relationships.

Programmatic advertising has revolutionised the healthcare marketing and advertising industry by transforming an outdate...
21/02/2024

Programmatic advertising has revolutionised the healthcare marketing and advertising industry by transforming an outdated, expensive, and manual process into an automated, integrated system that has significantly increased conversions and engagement.

This is an automated system for buying and selling digital ad space. It involves an auction-based process where advertisers can bid in real time and target their campaigns based on audience data. It's popular with pharma marketers due to its precision and cost-effectiveness.

🔹 Scalability. Programmatic advertising has the potential to reach a larger number of your target healthcare professionals at lower costs and higher frequencies compared to methods like emails, direct mail, or association marketing.

🔹 Hyper-Targeting. Personalise your target audience using a custom data list, allowing for better engagement and click-through rates. Sharper audience targeting also lowers overall costs.

🔹 Actionable Analytics. Programmatic advertising provides real-time data that is easy to understand, so you can continuously optimise your online ad campaigns. Other systems often provide reports that are hard to comprehend and update their reporting infrequently.

🔹 Cross-Device Targeting. Reach your targeted audiences across connected devices, homes, and locations with programmatic advertising.

Use programmatic technology in your healthcare advertising campaigns to stay ahead of the competition in a constantly evolving market with new drugs and market disruptions.

20/02/2024

In an era where technology is rapidly transforming healthcare, Vivanti stands at the forefront of innovation. Embracing the power of artificial intelligence, we’ve developed a cutting-edge tool designed to empower medical representatives and KAMs. Our AI doctor simulator offers a unique training ground, allowing professionals to hone their skills by engaging with virtual doctors. This immersive experience prepares them for the pivotal moment of winning the trust and convincing a real doctor to grant them entry into their office.

📈 Proven Results
Our case study reveals a 𝟱𝟴% improvement in memorizing visit scenarios post-training with our HCP simulator.
Moreover, some medical representatives reported a 𝟮𝟬𝟬% increase in courage and bravery.

🌍 Instant Learning
No dependency on in-person meetings and a complete removal of the need for travel. You can engage in a comprehensive, interactive educational journey from wherever you are, at any time that suits you.

🎁 Exclusive Offer
Comment “I want an avatar” by March 8th to unlock a 50% discount on a workshop with our expert team.

The future is here, and it’s personalized! We’re ready to develop avatars that align perfectly with your objectives and bring your vision to life. Don’t miss out on this opportunity to transform your medical training experience with Vivanti!

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Fleet Street
London
EC4A2AB

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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