11/08/2026
🦸🏻♀️ AI isn't here to replace creative thinking, but to clear the runway for it.
When used right, AI handles the heavy operational lift so designers can focus on what actually moves the needle: big-picture thinking, sharp positioning, and distinct identity. It’s not about tech replacing people; it’s about using smart tools to back up great strategy.
In our latest Agentic Workflows Q&A, Elena Rimeikaite (Design Director at Kooba) broke down how her team uses AI to power their process without losing the human perspective behind the work.
Huge thanks to Elena for sharing such a realistic, practical take.
Read the full interview and explore more agency insights on our AI Hub page. Link in bio.