GingerMay

01/06/2022

Britons far and wide are gearing up to celebrate the Queen’s Platinum Jubilee in a special four-day bank holiday weekend. From the team at GingerMay, here's to having a royally good time celebrating! 👑 🥳

30/03/2020

Effective is more important than ever before, both with your existing customers and your wider industry. So how can your business stand out in the current climate? We explore the why, what, when and where of communication in testing times.

It’s good to talk: Acing communication in testing times If anyone was ever in any doubt about the value of communication, the Coronavirus lockdown has surely changed their minds. Communication is an essential human need and across the world – from communal balcony choirs to virtual happy hours ....

30/03/2020

Our Founder and CEO, Victoria Usher talks to DMEXCO, about why it's crucial stay positive, plan, adapt, and execute during a period of uncertainty.

Experts from Frische Fische, fischerAppelt, GingerMay and Frau Wenk offer tips on the appropriate communication strategy during the coronavirus crisis.

26/03/2020

B2B marketers appear less phased by the switch to remote working, more than half (51%) of B2B marketers say their organisation is very proficient at enabling remote working, compared to 34% of B2C. How are you adapting to working remotely?

B2B marketers are less likely than their B2C counterparts to believe their business will be compromised by the mass switch to remote working amid the coronavirus crisis.

18/03/2020

BBC tech tent explores how health tech is monitoring those with Coronavirus, but what are the privacy implications of this approach?

Smartphone tracking of the pandemic - a help or a threat to privacy?

13/03/2020

‘Gametech is changing in-game advertising from a complexity into an opportunity’. Read our latest blog by Account Executive, Liz Cassidy outlining the bright future for in-game advertising.

Gametech is levelling up In-game advertising has been around since 1978, but until recently high technological barriers prevented advertisers and game developers from unlocking its potential. The core challenge was making this space scalable, flexible, and measurable, in a way that connects wit ...

11/03/2020

Social media platforms including Facebook, Google, Twitter and Instagram join forces with the NHS to launch a major crackdown on false news focused around Coronavirus.

Fake accounts have been setup claiming to be affected hospitals

10/03/2020

Our Founder and CEO, Victoria Usher, speaks to SoPro Sofa Series about choosing the most appropriate marketing channels for your business and how this can help set you apart as the go-to expert in your field.

Avoid restricting yourself to a single marketing channel. Instead, focus on adding value to your target audience by considering the most appropriate channels to publish engaging and informative content. Taking a client-first approach will set you apart as a thought leader; the go-to expert in your f...

08/03/2020

Happy International Women’s day from Team GingerMay! Collectively we can all help create a gender equal world.

04/03/2020

Our Founder and CEO, Victoria Usher shares her thoughts with Just.Marketing on the challenges founders face when launching an agency. In Victoria’s experience, “It was a lesson in clearly defining programme outcomes and deliverables”.

But Victoria Usher, CEO and Founder (main image), says, it was a lesson in clearly defining programme outcomes and deliverables as over-servicing became the norm.“At the time, we were a small team and adding a well-known brand to our roster was a huge milestone for the business. We introduced four...

03/03/2020

The UK's National Cyber Security Centre (NCSC) is warning that smart cameras and baby monitors can be accessed without permission, allowing the devices to be hacked by strangers.

Your internet-connected baby monitor or security camera could be being watched, officials warn.

26/02/2020

Are you concerned about the impact you’re having on the environment? With the climate crisis increasingly dominating the news agenda, and scientists claiming we need to act now to avert a climate catastrophe, our blog below outlines why we're working towards becoming the world’s most sustainable PR agency.

The World's Most Sustainable PR Agency We know that’s a bold claim, but everyone needs a goal and becoming the most sustainable PR agency in the world is one of GingerMay’s core ambitions. With the climate crisis dominating the news agenda, and science pointing to the fact we need to act n ...