03/08/2026
Smarter Optimization has finally gone live in DAO.AD
We're really thrilled to be rolling out two brand new optimisation strategies designed to cut down the amount of manual effort required to get top-notch campaign results.
(Currently, both optimisation strategies are available for Popunder traffic only. Support for all other traffic formats is already in the works and will be rolled out in future updates.)
🎯 CPA Goal
Just set a target CPA, and our algorithm will automatically get to work on tweaking your traffic buying to hit that mark. The system is constantly adjusting bids and shifting your budget around in real time, so you get the highest conversion volume possible while keeping your acquisition costs as close as possible to your target.
💡 Smart CPM
Or if CPM is your thing, simply define the maximum CPM you're willing to pay, and Smart CPM will take over from there—automatically adjusting your bids based on traffic quality, conversion potential, and auction dynamics to find the perfect balance between traffic volume and cost.
📊 New Tracking Section
A new Tracking section is now available, giving you quick access to postback settings, incoming postback and error logs, plus a Test Conversion tool to verify your setup before launching a campaign.
We strongly recommend testing your integration before using CPA Goal.
Why you'll like it:
-Campaign optimisation that runs automatically in the background.
-Smarter budget allocation across your traffic sources.
-Less time spent manually adjusting bids.
-A better balance between cost, traffic quality, and conversion volume.
-More efficient campaign performance with less effort.
Both optimisation strategies are now available in DAO.AD for Popunder campaigns. More traffic formats will be supported in upcoming releases, so stay tuned!
