27/06/2017
Love him or hate him - you can't deny 's impact on . Described as the 'Yeezy Effect’, West’s role as a game changer in the fashion industry is undeniable, making the almost forgotten a millennial must have.
By the end of Kanye’s first year with the brand, Adidas had gained a whopping 2 billion dollars in added revenue. So, how much of it was our man Ye?