We discovered a major gap between the indie music industry and entrepreneur in the startup world.
After a startup event at we work, amongst 25 other businesses Founders.
We took home one critical message.
Awareness should be a major a priority!
Startup founders are all for investing money instead of time to get their message heard by their ideal audience.
Heres where independent Musicians come in to play.
I was having a conversion with a friend called Victor
A Hip Hop and Spoken Word Musician from the UK.
He spoke passionately about his frustrations with the amount of time, effort and passion he had put into music with little to show for it.
Looking back this conversation is the moment GRNDXAGENCY became real.
Why are 25 successful entrepreneurs prioritising marketing and Victor never mentioned it once in our 2 hr conversation about his music career?
I realised there is was a huge gap between the indie musician and startup business founders.
One set understands the power of paid marketing and the other has no clue where to get started or doesn’t know it exists.
How could we ensure that independent musicians had a place that educated them on the importance of awareness
whilst providing them with resources and tool to leverage this vital information.
We created GRNDX - to resolve the frustration of indie musicians like Victor
A space where he is now able to understand that creation and marketing are equally important.
Startup founder have been successfully applying this for years
WHY SHOULDN’T INDIE MUSICIAN?