15/09/2026
If your cold email outreach isn’t achieving results like this, there’s probably a problem ...
A recent targeted B2B email campaign delivered:
99% delivery rate
48% open rate
24% click rate
And no, the answer isn’t to simply “send more emails.”
Successful email outreach starts before you hit send.
It starts with targeted prospecting. Finding the right businesses, identifying the right decision-makers and building an emailing list around the people most likely to care about what you’re offering.
Then you need to give them a reason to engage.
The right person. The right offer. The right time.
Current B2B cold email benchmarks commonly put open rates around 25 - 45%, although benchmarks vary and open tracking isn't perfect. A 48% open rate puts this campaign towards the stronger end of that range.
But the figure we're particularly interested in is the 24% click rate.
People didn't just see the email. They showed interest and took action which means these are the best people to retarget.
At Solmaz Marketing, our done-for-you B2B lead generation and email marketing services can cover everything from targeted prospect research and emailing lists to campaign strategy, content, outreach and performance analysis.
Simply put if your cold outreach isn't working, the answer might not be more volume.
It might be better targeting, a better proposition or simply giving people something they actually want to click on.
And, of course, clicks aren't sales, but they can be invaluable for building brand awareness and warming up potential leads. The next job is making sure the journey after that click actually converts. That's where the rest of your sales and marketing strategy comes in, and why email remains one of the most valuable tools for market research and identifying buyer intent.
Want better results from your email outreach?
Explore our sales and marketing services by heading to our website.
