Hatrik House

Hatrik House Hatrik House is a new-age creative agency. The team is young, in-touch and well connected, dedicated to creating custom content across multiple channels.

HOUSEWORK [K-Beauty at Sephora]K-Beauty was in full glow at the latest House of Sephora Australia . A fast moving catego...
28/08/2026

HOUSEWORK [K-Beauty at Sephora]

K-Beauty was in full glow at the latest House of Sephora Australia . A fast moving category that continues to reshare the way our beauty community discovers skincare. The zone was designed to bring a streetscape aesthetic and shelfie together to House the latest category innovations. ✨

Art direction, project management and production by Hatrik House.

Build partner TIMBERMILL®
Photography Milly Mead

HOUSEWORK [Merit x Sephora]Sephora Australia will soon be serving Merit and to mark the occasion the House opened the do...
28/08/2026

HOUSEWORK [Merit x Sephora]

Sephora Australia will soon be serving Merit and to mark the occasion the House opened the doors to a sunlit cafe on the Harbour. The build represented a considered collection of beauty and lifestyle essentials designed to bring ease to your everyday.

Art direction, project management and production by Hatrik House.

Build partner TIMBERMILL®
Florals Rosa Rosa
Coffee Single O
Cafe ROLLERS BAKEHOUSE
Photography Milly Mead

28/08/2026

HOUSEWORK [Merit x Sephora]

This one has been hard to keep from our beauty community but MERIT has officially landed in Sydney and is coming to .

The House hooked up the coffee machine, bumped in fresh croissants and lined up the perfect 5-minute makeup routine for the launch.

Art direction, project management and production by Hatrik House.

Build partner TIMBERMILL®
Florals Rosa Rosa
Coffee Single O
Cafe ROLLERS BAKEHOUSE

On lands in Bondi, Sydney The premium global sportswear brand debuts in Bondi bringing Swiss performance to the heart of...
21/08/2026

On lands in Bondi, Sydney

The premium global sportswear brand debuts in Bondi bringing Swiss performance to the heart of Sydney’s running community. This week the House has brought together a coastal culture to gather within the new walls, inspired by sandy tones, distinctive landscapes and the ocean views we all know, love and run along.

The Bondi store hosted a BODYBYBERNER➰Bernadette Sukkar class, saw Jordan Turner find his fit and marked the opening with a panel lineup that brought the ‘why’ of running for the surface.

For all press enquiries email [email protected]

HOUSEWORK [PAPA SALT]The House production team has brought the Papa Salt state of mind to life through a campaign built ...
18/08/2026

HOUSEWORK [PAPA SALT]

The House production team has brought the Papa Salt state of mind to life through a campaign built around the kind of days you never want to end. 🌞

From art direction to shoot ex*****on, each moment was designed to capture the sun-soaked headland, unhurried occasions and genuine friendships. After all, this was a gin imagined for slow and salty days.

Campaign production by Hatrik House.
Photography Jacopo Lancioni
Motion Myles Carroll
Makeup Molly Warkentin
Hair 𝗗𝗔𝗥𝗥𝗘𝗡 𝗦𝗨𝗠𝗠𝗢𝗥𝗦
Talent HEIDI SCHMATLOCH Elliot Isles Carter Harris Ed Aubrey

Hi, Hatrik here 👋🏽 We’ve been told recently how strange it is to post about things that aren’t our Housework. This made ...
14/08/2026

Hi, Hatrik here 👋🏽 We’ve been told recently how strange it is to post about things that aren’t our Housework. This made me equally angry and also excited, because instead of a constant show and tell of a portfolio, i’m passionate about maintaining a Hatrik brand that also remains a source of inspiration for other creatives.

People often ask why it’s called ‘Hatrik’? It was a tumblr name back in 2009. Without the advertising, without the paid ads or personalities showing and telling what and how to buy things - how refreshing. So here’s this week’s carousel of inspiration, none of it made by Hatrik House but all of it saved to inspire our next ideas. ❤️ Sophia Athas

Ps bring back the square crop

HOUSE [PRESS OFFICE]Winter press was kept warm by fresh cookies and good spirits packed into We Are Feel Good Inc. ™️ Go...
14/08/2026

HOUSE [PRESS OFFICE]

Winter press was kept warm by fresh cookies and good spirits packed into We Are Feel Good Inc. ™️ Good Sport SPF. Afterpay Australia Day rolled around and cause a savings stir while the Bondi Boost beauty community is talking hot-brush-talk.

Oh, and On is just getting started Sydney. For all media enquiries email [email protected]

HOUSEWORK [MAC]The M·A·C Cosmetics Australia & NZ Market glassy lips were packed into a creative mailer by the House for...
24/07/2026

HOUSEWORK [MAC]

The M·A·C Cosmetics Australia & NZ Market glassy lips were packed into a creative mailer by the House for National Lipstick Day. The luminous combination of Lustreglass Stain Glass Lip Tint, Sheer Shine Lipstick and Lip Glazer Lip Liner sat within a custom acrylic casing, catching light with every movement. 💧💧

Creative development, production and send out by The House.

20/07/2026

Housework [Butterboy Winter Campaign]

Working factories are weird and wonderful places, they operate 24/7 from morning and until night. While the cookies are good, the team are shining the light on the inside, where the mixing (and magic) actually happens.

Art direction, CGI, and animation by HATRIK HOUSE and Butterboy

HOUSEWORK [Bobbi Brown] 🧈🧈Bobbi Brown Australia & NZ Market serves Butter. For those in the beauty know, this iconic pri...
13/07/2026

HOUSEWORK [Bobbi Brown] 🧈🧈

Bobbi Brown Australia & NZ Market serves Butter. For those in the beauty know, this iconic primer feels like the creamiest product on the bench and it deserved to be dished up properly. No used-by date included.

A creative mailer developed by the House for the Bobbi Brown Vitamin Enriched Face Base + Moisturiser & Primer send out.

Design, development, production and send out by The House.

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