Ascend Studio

Ascend Studio Ascend Studio are branding consultants and design studio based in Farringdon, London. We specialise

Ascend is an independent branding, graphic design and web design agency based in central London. We have a methodical approach of research, positioning, strategy and graphic communication. This process allows us a clarity of thought that gets to the heart of a brand’s true potential, enabling us to create relevant communications that genuinely reflect a brand’s true values and our client’s objecti

ves. Our philosophy is simple – enhance your brand and raise your profile through honest, relevant graphic design.

Studio Hooton’s new identity comes to life across a flexible digital system — from the website and project stories to so...
27/08/2026

Studio Hooton’s new identity comes to life across a flexible digital system — from the website and project stories to social content and motion.

The Living Frameworks concept creates rhythm, variation and consistency across every touchpoint, giving the brand space to adapt without losing its character.

A brand expression designed to feel as considered as the interiors themselves.

View the full case study on our website (link in bio).

Studio Hooton — perennial by design. At the heart of Studio Hooton’s new identity is a simple idea: creating interiors ...
26/08/2026

Studio Hooton — perennial by design.

At the heart of Studio Hooton’s new identity is a simple idea: creating interiors with enduring character — spaces designed to outlast trends, while remaining deeply personal to the people who live in them.

We called this idea Perennial.

From that came 'living frameworks' — a dynamic typographic system inspired by the studio’s own design process.

Just as every Studio Hooton interior responds to a different property, client and context, the identity flexes and adapts too. Typography shifts within a series of distinctive frameworks, creating different compositions for different content and applications while retaining a consistent underlying structure.

Ordered, but never rigid.
Expressive, but always considered.
A system designed to live and evolve.

View the full case study on our website (link in bio).

Central to CD Capital’s visual identity is the vital role critical minerals play in shaping a sustainable future.Each mi...
13/02/2026

Central to CD Capital’s visual identity is the vital role critical minerals play in shaping a sustainable future.

Each mineral was carefully handcrafted through a meticulous process of photography and high-resolution scanning, then digitally reconstructed and enriched with layered textures and considered light and colour treatments.

Set in perpetual motion, the minerals rotate in an endless loop, reflecting their cyclical nature and their role in advancing responsible progress toward a more environmentally and socially balanced world.

View the full case study via the link in bio.

Address

31–35 Kirby Street
London
EC1N8TE

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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