Harrix, London (2026)

25/09/2026

🍗🥣 CAMPAIGN OF THE WEEK | KFC x SURREAL

KFC CEREAL. SERVED WITH GRAVY.

Yes, really. 👀

KFC has teamed up with Surreal to launch KFCereal — a limited-edition savoury cereal inspired by KFC’s famous 11 herbs and spices.

And instead of milk? Gravy.

Launched during Freshers Week, the collaboration takes KFC into a completely new category while giving Surreal the perfect opportunity to do what it does best: challenge the rules of traditional breakfast.

💡 The Harrix takeaway?

This is a great example of two brands finding the sweet spot between their identities.

KFC brings its instantly recognisable flavour, brand personality and iconic gravy.

Surreal brings its challenger approach to cereal and its playful attitude towards breakfast.

The result is something that makes you stop scrolling and think:

**“Wait… KFC made cereal?”** 👀

And that's the power of an unexpected collaboration.

It doesn't have to make obvious sense.

It just needs to make people curious enough to talk about it.

Now the only question is…

Would you actually eat cereal with gravy? 🍗🥣

18/09/2026

🍫 CAMPAIGN OF THE WEEK | GALAXY’S TINIEST BAKERY

How do you get commuters to stop and engage with a new product launch?

Make the bakery the size of the chocolate bar. 👀

Galaxy created the UK’s tiniest bakery on Greek Street in London to launch its new Millionaire Crumble and Cinnamon Swirl bars — turning a product launch into a playful real-world experience.

With baking star Kim-Joy opening the doors, the activation gave commuters a chance to step away from the rush-hour routine and enjoy a little moment of indulgence.

💡 The Harrix takeaway?

Experiential marketing doesn't always need to be bigger, louder or more complicated.

Sometimes, a simple idea that makes people stop is enough.

Galaxy took the physical size of its product and turned it into the entire creative concept — creating something unexpected, highly visual and naturally built for conversation.

Small activation. Big idea. 🍫

11/09/2026

✨ CAMPAIGN OF THE WEEK | rhode x Alexandra Leclerc

rhode has teamed up with Alexandra Leclerc on a limited-edition collection that shows exactly what a strong creator collaboration can look like.

Rather than simply putting Alexandra’s name on a product, the collection has been built around her personal style, interests and world — from her Monaco roots and love of art to the details that make the collection feel uniquely hers.

With Pocket Peptide Blushes inspired by her star sign, home and favourite artist, plus personal touches throughout the campaign, every element has a story behind it.

💡 The Harrix takeaway?

The best collaborations don't just connect a brand with a recognisable face. They find the genuine overlap between the creator, the product and the audience.

When the partnership feels authentic, the content becomes more than an advert — it becomes something people want to discover, talk about and share.

A great example of personalisation done properly. 💗

04/09/2026

🍺 END OF WEEK CAMPAIGN UPDATE | STELLA ARTOIS x THE GENTLEMEN 🎬

Season 2 of The Gentlemen has landed — and Stella Artois has stepped into the world of Guy Ritchie with a partnership that feels made for the show.

Bringing together Theo James, David Beckham and Stella’s iconic serve, the campaign takes the brand beyond traditional advertising and turns it into part of the entertainment.

From the hero film to an immersive Gentlemen-inspired experience at The Marlborough in London, the campaign demonstrates how a strong brand partnership can move seamlessly across content, talent, product and experience.

💡 The Harrix takeaway?

The best partnerships don't feel like advertising. They feel like culture.

By taking an existing audience, understanding what makes the world they love distinctive, and adding the brand naturally into it, Stella has created a campaign that feels relevant, entertaining and genuinely shareable.

A perfect serve, if you ask us. 🍻

28/08/2026

CAMPAIGN OF THE WEEK ⚽️ | Sky Sports

When football returns, so does the buzz. 🔥

This week’s Campaign of the Week takes a look at Sky Sports’ lates ‘Welcome to the Show’ campaign, bringing the excitement of the new football season to the streets of London.

From high-impact out-of-home placements across the capital to the headline-grabbing 3D takeover at Piccadilly Circus, the campaign puts football fans at the heart of the action. With bespoke creative for every Premier League club and messaging built around more than 1,500 live matches, it’s a strong example of how OOH can turn a major sporting moment into something people experience in the real world.

Big campaign. Big audience. Big impact.

And that’s exactly what effective out-of-home marketing should do. 👊

21/08/2026

Wishing our client SWS Fisheries the best for their Charity Match this weekend ⭐️

We had the pleasure of building their site a couple of months ago, with raffle tickets and food vouchers embedded in their site, making it easy to track purchases and ticket numbers!

Join them in support of The Men’s Mind Project and The Autism Apprentice. Buy raffle tickets, pre-order food vouchers, take part, or get involved — every bit helps.

Check out the site below for more information:
https://swsthematch.co.uk/

14/08/2026

⚡️ CAMPAIGN OF THE WEEK: POKÉMON GO

Last weekend, Shoreditch was taken over by Pokémon GO as part of the brand’s huge 10-year anniversary celebrations — and StreetPR was on the ground helping turn the OOH campaign into real-world engagement.

Across two weekends, billboards and OOH placements took over East London, building awareness around the anniversary and giving people the chance to win a trip to Japan 🇯🇵.

Our StreetPR team were out on the streets engaging directly with the public, encouraging people to download Pokémon GO and get involved in the competition.

It’s a great example of how OOH + face-to-face activation can work together to take a campaign beyond the billboard and directly into the hands of consumers.

📍 Shoreditch, London
⚡️ 2 weekends
🎮 Pokémon GO 10-year anniversary
🇯🇵 Chance to win a trip to Japan
👥 StreetPR team on the ground driving engagement

Big campaign. Big footfall. Big opportunity to get people playing.

Want to put your brand directly in front of your audience? Let’s make it happen.

07/08/2026

Every marketer has been told to shout about product features.

Apple has done the opposite.

Its latest "Relax, it's iPhone." campaign doesn't talk about water resistance, Ceramic Shield or durability. Instead, it shows the moments that make every smartphone owner panic—a baby chewing an iPhone, a phone left out in the rain—and reassures us with just three words.

It's simple. It's relatable. And it works.

Rather than listing specifications, Apple demonstrates them through everyday life, turning technical features into an emotional benefit: peace of mind.

That's what great advertising does. It doesn't just tell people what a product can do—it makes them feel confident enough to believe it.

👏 Why we love it at Harrix:
✔️ Feature-led marketing without feeling technical.
✔️ Instantly relatable creative.
✔️ A campaign built around customer reassurance, not product specs.

Sometimes the strongest message is also the simplest.

31/07/2026

🍦 Harrix Campaign of the Week
Domino's launches garlic & herb ice cream... and the internet can't stop talking.

When it comes to creating buzz, Domino's has done it again. To celebrate the nation's obsession with its iconic Garlic & Herb Dip, the brand has launched a limited-edition ice cream inspired by the famous sauce.

It's unexpected, it's conversation-starting, and it's exactly the kind of campaign that gets people sharing, debating and, most importantly, talking about the brand.

At Harrix, we love campaigns that break the mould. Whether people love it or hate it, creating a memorable moment is often far more powerful than playing it safe. By turning one of its most recognisable products into something completely different, Domino's has generated headlines, social media engagement and plenty of curiosity.

Why we love it:
It transforms an iconic product into an experience.
It's designed to spark conversation and social sharing.
It proves that bold ideas create memorable brands.

Sometimes the best marketing isn't about selling a product—it's about creating a moment people can't ignore.

24/07/2026

Harrix Campaign of the Week: Uber – Sorry for Your (Team's) Loss 🚖⚽

As the 2026 FIFA World Cup reached its knockout stages, Uber launched its "Sorry for Your (Team's) Loss" campaign to comfort fans whose nations had been eliminated. The activation featured a giant tissue box-shaped billboard truck travelling through host cities and FIFA Fan Festivals, handing out branded tissue packs to disappointed supporters. Fans who had selected their favourite team in the Uber app before the tournament also received 30% off their next ride once their team was knocked out, turning heartbreak into a practical reward. The campaign ran across the US, Mexico and Canada, with the oversized tissue truck becoming an eye-catching symbol of consolation throughout the tournament.

The campaign is effective because it focuses on a moment that most brands overlook: losing. Instead of celebrating victory, Uber connected with the emotions millions of fans experience after elimination, using humour and empathy to create a memorable brand interaction. By pairing an attention-grabbing experiential activation with an in-app discount that offered genuine value, Uber transformed disappointment into a positive customer experience. It's a clever example of how brands can use cultural moments and real-world activations to build relevance, spark conversation and strengthen customer loyalty.

Harrix

25/09/2026

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28/08/2026

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