Harrix

Name: Harrix
Address: London, N17BS, GB
Telephone: +442038838460

Marketing services including website design, social media management, events, SEO & paid search

19/06/2026

Harrix Campaign of the Week: Heinz AutoMayoMat 🥪

Heinz has launched the AutoMayoMat, the UK's first sandwich automat, popping up in Soho to celebrate National Picnic Week and the nation's love affair with sandwiches. The activation offers over 800 freshly made sandwiches for just 57p – a playful nod to Heinz's iconic "57 Varieties" heritage.

Created in partnership with cult-favourite sandwich brand Sandwich Sandwich, the self-serve experience combines nostalgia, convenience and experiential marketing. Inspired by historic European automats and Japanese convenience-store culture, the AutoMayoMat encourages people to step away from their desks and properly enjoy their lunch break.

The campaign is effective because it transforms a simple product trial into a memorable brand experience. By pairing an irresistible price point with cultural relevance, nostalgia and social shareability, Heinz creates buzz while reinforcing the role of Heinz Mayo in the perfect sandwich. It's a smart example of how brands can turn everyday products into destination-worthy experiences.

12/06/2026

Harrix Campaign of the Week: Lime 🛴💚

Lime recently launched its Promise Codes campaign across the UK, using promotional codes to promote safety amongst users.

Users can use to codes, displayed on billboards, to earn free rides; however, each code is a written commitment to ride safely. Lime is leveraging on the psychological idea that people are more likely to honour their commitments if it has been personally documented.

The campaign is effective because it combines an incentive with a positive social message while also drawing new customers to the platform.

05/06/2026

Harrix Campaign of the Week: Kopparberg 🍎☀️

Kopparberg launched its Bring Me Sunshine campaign across the UK, moving away from traditional summer advertising by using bold visuals and playful storytelling to position the brand as the drink of the summer.

Targeting Gen Z, the campaign embraces spontaneity and nostalgia through a 30 second film inspired by early 2000s music videos. The message is reinforced through OOH advertising and limited edition bottle caps featuring the slogan.

By combining Y2K aesthetics with a fresh approach, Kopparberg stands out from competitors and creates a memorable summer identity that resonates with younger audiences.

29/05/2026

Harrix Campaign of the Week: Oatly 🚴🥛

Oatly’s latest activation in Amsterdam turns the classic drive-thru into a bike-thru, a campaign designed around sustainability.

Positioned in the cycling capital of the world, the pop-up serves specialty oat-milk based drinks in collaboration with coffee roasters across Europe, with a rotating weekly menu highlighting the versatility of Oatly products.

More than just a pop-up, the activation uses convenience culture but in a lower-emission way, following Oatly's mission to be sustainable. Oatly has already hinted at wanting to expand the activation to other major cities!

22/05/2026

Harrix Campaign of the Week: Strongbow 🍎🍺

Strongbow launched its Refreshing the Nation campaign across the UK, featuring 50 tailored OOH executions.

Alongside the outdoor campaign, the brand released a 30-second and a 60-second film capturing everyday British life and familiar moments across the country.

The campaign focuses on reconnecting Strongbow with the British public by making it feel local, recognisable and relevant to the audience.

By leaning into regional identity and shared experiences, the campaign positions Strongbow as a brand rooted in British culture.

15/05/2026

Harrix Campaign of the Week: The Ordinary 💄

What if everyday items were marketed the same way as luxury skincare products? 🛒✨

The Ordinary’s “Markup Marché” campaign brought this idea to life through a series of pop-up stores that transformed everyday grocery items into premium-looking products by labelling them with exaggerated claims and heavily inflated prices.

Using the tagline “Buy the Ingredients, Not the Hype,” the campaign challenges the beauty industry’s use of overcomplicated language and expensive branding to sell ordinary products. By placing these marketing tactics into a supermarket setting, The Ordinary encourages consumers to question how products are advertised and priced.

The campaign reinforces the brand’s identity through its focus on transparency, ingredient-first skincare and affordable pricing.

08/05/2026

Harrix Campaign of the Week: Strong Roots Pop-up 🍠🍟

Strong Roots hosted a three-day pop-up in Shoreditch, giving people the chance to try their sweet potato fries.

The campaign focused on repositioning frozen food as a premium, plant-based option.

By choosing a high-footfall location, the brand created a sampling opportunity that drove engagement and awareness.

The goal was to turn in-person taste tests into retail sales and encourage repeat purchases.

01/05/2026

Harrix Campaign of the Week: Tesco Giant Fruit 🥦🍓🍏

In light of its free fruit & veg for schools programme expansion, Tesco launched the Giant Fruit campaign, bringing a fruit giant to life.

The campaign is centred around media ads and UK wide print ads, using a “fruit giant” character made from thousands of real fruits and vegetables as the main focal point.

🍎 The Fruit Giant Media Ad: A giant made up of over 100,000 pieces of fruit travels across the UK with a young boy, shrinking as he shares produce with schools.

🍇 Print Ads & Digital Activation: Photos of the giant at schools appear across many outdoor sites including Piccadilly Lights, extending the story into public spaces.

🏫 The Impact: The campaign directly supports Tesco’s expansion of its Free Fruit & Veg for Schools programme, reaching over 1,000 schools and aiming to support one million children with healthier food access.

Overall, the campaign uses storytelling and a unique idea to expand their already successful programme. The campaign encourages donations, helping raise money so they can provide produce for more schools.

24/04/2026

Harrix Campaign of the Week: Asics House London 👟

In light of the London Marathon happening this weekend, Asics launched its House London campaign which is a week-long pop-up designed to bring movement and community together.

The company accomplished this through a series of inclusive events such as…

🏃Run clubs and movement sessions: daily opportunities for people of all levels to be active together, this highlights the social side of fitness.

🎶DJ sets and cultural moments: blending music and movement to create a community-first environment.

🧘‍♀️Wellness experiences: recovery sessions encourage a more balanced approach to training.

The campaign reinforced the idea that movement isn’t just about physical performance, it’s a source of supporting mental wellbeing and connection. By transforming a pop-up into a space for movement, community and recovery, Asics positioned itself not just as a sportswear brand, but as a supporter of its audience’s wellbeing.

17/04/2026

Harrix campaign of the week: giffgaff 📞

While most mobile network operators were raising prices on April 1st, giffgaff cut through the noise by introducing 200% data boost deals. To promote them, they launched two interactive activations:

💆‍♀️The Booost Bar: a pop-up event in East London featuring relax stations, oxygen masks and mood-boosting foods and drinks - giving people a space to unwind.

🫂The Huggable billboard in Covent Garden: a human-sized billboard with furry arms offering hugs to passersby.

The activations were rooted in a powerful insight: 33% of Brits haven’t treated themselves at all in the past year.

By turning extra data into a symbol of extra self-care, giffgaff encouraged people to slow down and recharge.

Through these impactful installations, giffgaff was able to speak to people’s real needs - going beyond promoting their offer to build a memorable connection with their audience.

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London
N17BS

Telephone

+442038838460

Website

https://harrix.co.uk/

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