Harrix

Name: Harrix
Address: London, N17BS, GB
Telephone: +442038838460

Marketing services including website design, social media management, events, SEO & paid search

24/04/2026

Harrix Campaign of the Week: Asics House London 👟

In light of the London Marathon happening this weekend, Asics launched its House London campaign which is a week-long pop-up designed to bring movement and community together.

The company accomplished this through a series of inclusive events such as…

🏃Run clubs and movement sessions: daily opportunities for people of all levels to be active together, this highlights the social side of fitness.

🎶DJ sets and cultural moments: blending music and movement to create a community-first environment.

🧘‍♀️Wellness experiences: recovery sessions encourage a more balanced approach to training.

The campaign reinforced the idea that movement isn’t just about physical performance, it’s a source of supporting mental wellbeing and connection. By transforming a pop-up into a space for movement, community and recovery, Asics positioned itself not just as a sportswear brand, but as a supporter of its audience’s wellbeing.

17/04/2026

Harrix campaign of the week: giffgaff 📞

While most mobile network operators were raising prices on April 1st, giffgaff cut through the noise by introducing 200% data boost deals. To promote them, they launched two interactive activations:

💆‍♀️The Booost Bar: a pop-up event in East London featuring relax stations, oxygen masks and mood-boosting foods and drinks - giving people a space to unwind.

🫂The Huggable billboard in Covent Garden: a human-sized billboard with furry arms offering hugs to passersby.

The activations were rooted in a powerful insight: 33% of Brits haven’t treated themselves at all in the past year.

By turning extra data into a symbol of extra self-care, giffgaff encouraged people to slow down and recharge.

Through these impactful installations, giffgaff was able to speak to people’s real needs - going beyond promoting their offer to build a memorable connection with their audience.

10/04/2026

Harrix Campaign of the week: KitKat Take a Break 🍫

For this week’s campaign, we are spotlighting KitKat’s 2024 ‘Break Better’ campaign - which secured 2nd place in Kantar’s 2025 Creative Effectiveness Awards.

By refreshing its iconic ‘Have a Break, Have a KitKat’ with a modern twist, the brand taps into a powerful insight: while everyone takes breaks, just 34% of us actually feel satisfied by them.

Rolled out through TV, social media, stores and out-of-home, the campaign captures this “suffocating” reality by showing a young employee literally weighed down by a mountain of emails, video calls and sticky notes which falls apart once he opens a KitKat.

This campaign represents a strong example of brand evolution done right - staying true to its long-standing message while making it resonate with a fast-paced generation, reminding everyone that when it comes to breaks, quality matters more than quantity.

03/04/2026

Harrix Highlight Of The Week 👟

For the promotion of the new Ellipse running shoes, New Balance has taken over Waterloo station through run route maps, design cues and displays.

In a city where speed and time management matter more than anything, the brand encourages commuters and passersby to ‘Lose track of time’ - right where rush reigns over everything: Waterloo Station.

The underground space was transformed into an immersive activation. Departure boards were replaced with curated running routes leading to the New Balance flagship store, guiding potential customers exactly where they need to be.

The result is a simple idea that blends environment and product, guiding people from awareness to action in real time.

27/03/2026

Harrix Highlight Of The Month 🍟

In their latest campaign, McDonald's relies entirely on the power of real and unfiltered moments.

Launched after one of the UK’s biggest nights - the BRIT Awards 2026 - Camera Rolls is built around a universal truth: the best nights often end at McDonald’s.

By drawing on the authenticity of customers’ late night snapshots, the campaign feels immediate and relatable: going beyond brand advertisement, it reflects a shared experience.

Effectively rooted in real life, this campaign positions McDonald’s at the heart of social nightlife.

What did you think of it?

20/03/2026

Harrix highlight Of The Week 👟

As we look ahead to the London Marathon, we wanted to highlight one of our favourite marketing campaigns from sports brand; ASICS.

Launched for Mental Health Day in 2022, the campaign challenged the societal expectations of physical exercise, specifically targeting the toxic ‘before and after’ culture in fitness.

Instead of focusing on how bodies look, ASICS reframed the conversation around how movement makes you feel.

By challenging fitness tropes and unhealthy goals, this campaign perfectly aligns with the company’s everlasting goal of promoting health through movement.

13/03/2026

Harrix Highlight Of The Week 🗞️
Magnum is turning the daily commute into a multi-sensory experience 🍫

At the tunnel between King’s Cross St Pancras Underground Station and St Pancras International, the ice cream brand has installed an immersive OOH activation that does more than just show an ad. As commuters pass through, the space is filled with the smell of chocolate and the unmistakable crack sound of biting into a Magnum, bringing the product experience directly into the journey.

The campaign leans into sensory marketing — proving that sometimes the most powerful way to capture attention isn’t just what people see, but what they hear and even smell.

Love it or hate it, it’s definitely getting Londoners talking.

06/03/2026

Harrix Highlight Of The Week 🗞️

This week, we’re loving the playful creativity behind the Lidl x Nik Bentel collaboration. Following the viral success of the Croissant Bag, the new ‘Trolley Bag’ transforms an everyday shopping trolley into a glossy, head-turning fashion statement — debuting at London Fashion Week with smoothies, a fruit machine and limited-edition exclusivity.

It’s fun, bold and unexpected — the perfect mix of runway spectacle and everyday practicality. Would you rock this statement accessory while doing your weekly shop?

27/02/2026

Harrix Highlight Of The Week 🗞️

This week, we’re spotlighting the bold South Bank fountain activation promoting Surviving the Sewage Scandal on Channel 4.

Designed to reflect the murky reality of Britain’s polluted waterways, the installation turned a busy public space into an unmissable statement — bringing the sewage crisis directly to the public.

20/02/2026

Harrix Highlight Of The Week 🗞️

We’ve been loving the way Dove r/eal reviews campaign put real Reddit feedback front and centre — unedited voices up big in public spaces, sparking honest dialogue about beauty standards and consumer insight.

What do you think of this bold campaign idea?

14/02/2026

Harrix Highlight Of The Week 🗞️
This week we’re loving Asda’s playful Valentine’s activation — the red baskets for singles!

Shoppers can grab a red basket 🛒 and signal they’re open to a chat while doing their weekly shop. Who knew grocery shopping could come with a side of romance? 💌

06/02/2026

Harrix Highlight Of The Week 🗞️
This may just be one of the best Super Bowl ads we've seen, featuring Sabrina Carpenter in collaboration with Pringles.

The American Popstar builds the perfect boyfriend… out of chips 🥔 Things get wild when people (and even Sabrina) take a bite!

This playful spot is part of Pringles’ iconic “Once You Pop, The Pop Don’t Stop” campaign and is already making waves leading up to Super Bowl LX 🔥

Address

London
N17BS

Telephone

+442038838460

Website

https://harrix.co.uk/

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