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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Comms8, Unit 4. 4, Islington Studio, London (2026)

A London-based integrated marketing consultancy, focus on travel marketing, global brand & media strategy, digital & social media for brands in UK & China.

27/03/2026

Not every “good campaign” is actually good. In Asia, activity can look strong while performance stays weak. The problem isn’t effort. It’s what you’re measuring. Full breakdown in our latest white paper. Link in bio.

InfluenConnect

28/01/2026

Western artists chase virality. K-pop idols engineer ecosystems.

K-pop has transformed fan marketing into a science—leveraging data, gamification, and emotional storytelling to build global loyalty. While Western campaigns often rely on hype cycles, Korean artists treat fans as co-creators, embedding them into narratives, activations, and brand decisions. Result in onger attention spans, deeper engagement, and record-breaking cultural reach.

In this blog, we unpack what sets K-pop marketing apart from the West:
📌 How K-pop turns fandoms into economic powerhouses
📌 The role of gamification in comeback campaigns
📌 Why K-pop idols function as multi-channel brands
📌 What Western marketers can learn from localisation strategy

Read the full blog via link on bio.

22/01/2026

We’re proud to have contributed our industry perspective to SAMY’s Social-First Trends 2026 report

This year’s report goes beyond predictions, exploring the post-trend era, the reshaping (and even death) of the traditional funnel, and how social has become a true starting point for growth across the entire media mix.

A huge thank you to SAMY and thenetworkone for bringing together insights from 22 independent agencies globally and for the opportunity for our Founder & Managing Director Carol Chan to share considered, real-world takes on where social-first is heading.

If you’re shaping strategy for 2026, this is essential reading.
👉 Download the full report via link on bio

06/01/2026

In 2025, ranking first no longer guarantees visibility. AI-driven summaries, zero‑click results, and conversational search mean users are getting answers before they ever visit a website. In fact, over 70% of users now rely on AI-generated summaries instead of clicking links, and Google’s AI Overviews already appear in the majority of search results. SEO is no longer about winning the top spot, it’s about being understood, selected, and surfaced by AI itself.

This shift forces brands to rethink everything from content structure to keyword strategy. Writing for humans alone isn’t enough anymore. Your content must also speak the language of large language models, with clear intent, semantic depth, and formats AI can interpret, summarise, and trust. Those who don’t adapt risk becoming invisible, even if their rankings look strong on paper.

In our latest blog, we unpack:
📌 Why AI SEO is changing search behaviour faster than most brands realise
📌 What declining click-through rates really mean for content strategy
📌 How to optimise for AI-driven discovery, not just rankings
📌 Practical tactics brands can use now to stay visible in 2025 and beyond

The rules have changed and SEO as we knew it is no longer enough.
📖 Read the full blog: https://lnkd.in/gUMuzktx

18/12/2025

RedNote isn’t just another social app, it’s the trust engine for Chinese Gen Z. With over 300M monthly users and 80% influenced by KOLs before purchasing, it’s where discovery and decisions happen. But here’s the catch: RedNote doesn’t reward popularity. It rewards relevance, authenticity, and intent-matching.

In 2025, brands that win on RedNote aren't the loudest, they’re the most helpful. From raw, relatable visuals to search-optimised captions that mirror how users speak, the algorithm now favours depth over polish. And forget about ‘link in bio’, RedNote's AI suppresses salesy CTAs. It’s all about storytelling that feels human.

In this blog, we unpack:
📌How the RedNote algorithm ranks content in 2025
📌RedNote SEO strategies for long-tail, voice-friendly search
📌The real ROI of micro-KOLs vs. macro influencers
📌Top algorithm hacks that boost discoverability

📖 Link to full blog on bio!

16/12/2025

Google Ads may still dominate market share, but savvy marketers are finding better ROI elsewhere.

In 2025, Microsoft Advertising is quietly becoming a performance powerhouse. Bing Ads now offer up to 70% lower CPCs, more precise B2B targeting through LinkedIn integration, and far less competition in high-value verticals like finance, tech, and healthcare. For brands struggling with rising acquisition costs, this isn’t just a cheaper option, it’s a smarter one.

What’s more, Bing now powers not only its own engine but also Yahoo, AOL, and DuckDuckGo, expanding your reach without extra spend. Combined with Microsoft Edge's growing adoption and native ecosystem placement, it’s clear: brand discovery is no longer a Google-only game.

In this blog, we unpack:
📌 Why Bing Ads are outperforming Google in B2B ROI
📌 Real CPC, CPA, and conversion benchmarks vs Google
📌 How to structure campaigns for quality traffic and lower spend
📌 Why Microsoft’s growing ecosystem is fuelling ad visibility

📖 Link on bio

Address

Unit 4. 4, Islington Studio
London
N194NF

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.comms8.com/

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