05/11/2025
🔥 Client Success Story: Ingots We Trust & The Karat Purity Scale 🔥
Every now and then, a project comes along that reminds us exactly why we do what we do.
A few months back, Mandy — CEO of Ingots We Trust — came to us with a story that’ll sound painfully familiar to many business owners. She’d already spent thousands on websites, designers, “consultants,” and “SEO experts”… yet none of them really got it. The vision. The detail. The sheer scale of what she was trying to build.
Infact - she'd paid a lot of money to someone who had done absolutely nothing and was holding her over a barrel with her own Intellectual property - can you imagine?
She didn’t just want a website. She was building a movement.
A global rethink of how we value metals — through something called the Karat Purity Scale (KPS™) — and a luxury brand, Ingots We Trust, that produces breathtaking copper and mixed-metal art bars that redefine what “precious” really means.
The problem?
Nobody had managed to capture the technical precision and the emotional storytelling behind it.
Until she found Professor Web.
From day one, we approached this project differently. We listened. We studied the science behind purity testing, the philosophy behind CommonSensus™, the artistry of the copperwork, and the historical context linking modern craftsmanship to the great copper mines of Wales. Then, we built two completely separate digital experiences that work hand in hand in synergy with each other:
1️⃣ karatpurityscale.com
— An educational hub designed to help people understand the Karat Purity Scale, how it applies to all metals (not just gold), and why copper deserves its place among the precious few. This isn’t a sales site — it’s a knowledge vault, a place where science meets philosophy.
2️⃣ ingotswetrust.com
— A fully optimised e-commerce platform where collectors, investors, and artisans can buy their stunning hand made copper products, art bars, and sculptures. From The Precious to The Behemoth, every product page is built to showcase craftsmanship and integrity not gimmicks. We also took the history and heritage very seriously indeed - as their HQ is in the historic copper mining port of Amlwch - Wales.
We didn’t stop at the visuals. Every image, every line of copy, every technical element was built from the ground up for speed, usability, and SEO performance.
But here’s the part that actually made Mandy smile and stop worrying about her previous wasted budgets. One of their original production touches is an old school bar stamp. The physical mark stamped into every piece. The literal signature of authenticity.
We took that stamp. We digitised it. We cleaned it, vectorised it and rebuilt it with a little bit of graphic design wizardry so it worked perfectly across every touchpoint. Then we used that exact stamp motif to create their business cards. Not a pretty approximation. The real stamp, reinterpreted for print and print finishes so that when the cards land in someone’s hand they feel like a promise not just a name.
Think tactile stock, subtle emboss, a hint of metallic finish, and the stamp sitting proud on the card like it was forged there. That same stamp treatment now appears across packaging, certificates of authenticity and select product shots. It ties the physical product to the digital experience and gives every interaction an unspoken layer of trust.
Both sites score incredibly high on Google’s Core Web Vitals — lightning fast, mobile-perfect, and technically flawless.
And because Mandy believes in doing things properly, she signed up for our comprehensive SEO and performance package — giving her live tracking dashboards, keyword optimisation, and monthly reports showing exactly how visibility and engagement are climbing week by week.
It’s early days, but the results are already speaking for themselves:
✅ Keywords climbing fast on Google
✅ Organic traffic increasing steadily
✅ Genuine engagement from collectors and investors worldwide
✅ And most importantly — customers who feel the story behind every bar
From concept to completion, this project has been an absolute masterclass in collaboration.
Mandy brought the vision; we brought the digital firepower. Together, we’ve built something that’s not just beautiful it’s historic.
So if you’ve been pouring money into half-finished sites, or watching agencies disappear the moment you pay the invoice, let this be your sign: when you find a partner who truly understands your mission, everything changes.
Massive congratulations to Mandy and the Ingots We Trust team — your passion for copper, purity, and fair valuation is contagious, and we’re proud to be part of this journey.
✨ Two sites. One vision. Endless potential. ✨
Professor Web – Where bold ideas finally meet flawless ex*****on.
Don't just take out word for it - Here's Mandy from IGWT talking about her experience working with us.
If you are looking for someone to take your Ideas Digital - look no further than Professor Web