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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Bluesky-e

Name: Bluesky-e
Address: 71-75 Shelton Street, Covent Garden, London, WC2H9JQ, GB
Telephone: 020 7199 8713

Bluesky-e is a professional website design agency in London, with clients throughout the UK. We spec

Bluesky-e is a professional website design agency based in London and with clients throughout the UK. We specialise in helping you to market your business more effectively online, by providing high quality bespoke web design, eCommerce website design and development, mobile app developmen and web marketing services such as SEO. With over 6 years experience in web design and search engine marketing

we can help you whether you are a new business looking for a website designer, or already have a website and would like it to be redesigned. If you’re looking to sell online we can provide highly effective eCommerce website design combined with search engine optimisation and marketing services. Whatever your needs we can help – why not contact us now on Give us a call on 020 8286 9822.

11/12/2015

What is Digital Marketing and do we really need it?

In our last article we touched on the differences between inbound and outbound marketing, rather elegantly summarised in the diagram we showed you by Rand Fishkin. (Incidentally, why is it that so many high profile people in marketing – or spokespeople for marketing – have names like “Rand”? Please do let us know if you have the answer.)
We also introduced the terminology “digital marketing”, which is an umbrella term for various inbound marketing techniques that are proving so effective …
And it’s this very effectiveness that has led us to begin a twelve chapter story on digital marketing, which we hope you’ll find enjoyable and useful. We’re not promising it will be quite as enjoyable as A Christmas Carol – which everyone should read/re-read every December – but we are promising it will be rather more helpful in gaining you new customers.
But before we “deep dive” (and since we’ ...

16/11/2015

'JL Enterprises', a highly regarded building and interior design company based in central London, commissioned our services to provide a bespoke website design. Find out more information on the project and the work we did here http://www.bluesky-e.co.uk/portfolio.php #.Vjh79LfhCUk

The Bluesky-e website portfolio contains a small selection of businesses we've helped in London and across the UK

13/11/2015

In our latest blog, we demonstrate that responsive web designs have many benefits. In short a mobile friendly site is key to generating more business for your business

Firstly, what is a responsive website design and what does mobile friendly mean? A responsive web design is essentially a layout that renders the content in a way where it is easily readable on mobile devices, such as smart phones and tablets along with desk tops. The image below best demonstrates this

Advantages of a Responsive Site
Super Flexible

Website designs that are responsive are very fluid meaning the content moves freely across all screen resolutions and all devices. This means no content has to be deleted from the desktop to the mobile

Excellent User Experience

Regardless of the device, the website is easy to navigate and you don’t miss out on the content from one resolution to another. As such visitors get the same information on either site.

Cost Effective

A single site that is responsive and conforms to all devices is more cost effective than having two separate s ...

09/11/2015

'Indigo Press', an established printing company, commissioned our services to provide online selling functionality and digital marketing to their site. See more on the project we did here http://www.bluesky-e.co.uk/portfolio.php #.VjeS4LfhCUl

The Bluesky-e website portfolio contains a small selection of businesses we've helped in London and across the UK

06/11/2015

The importance of having good content for printing websites can be shown by the benefits wrought, namely the effects on rankings, clicks and conversions. See here for how your printing website can benefit from effective website content

Having good content on a website is very important for companies. The advantages of good content impact sales and consumer interest in a companies product and services greatly. Outlined below are 5 advantages of a website having good content.
Value

Good content can provide something of value to visitors on your website. By having content that is tailored to what the visitors are looking for, they’ll spend more time and attention on your content.
From here, visitors can develop a relationship with your content which in turn develops a relationship with your brand and the products and services you offer.

Education and Awareness

Good and appropriate content can educate and properly inform visitors to the site on your products, brand and services and can further influence their desire to make a purchase.

Shares and increased reach

Excellent content also has the potential to be sh ...

02/11/2015

'Training Box', a company specialising in communication training, commissioned our services to deliver a bespoke web design along with the undertaking of a search engine optimisation campaign. See more on the project here http://www.bluesky-e.co.uk/portfolio.php #.VjeQh7fhCUk

The Bluesky-e website portfolio contains a small selection of businesses we've helped in London and across the UK

30/10/2015

See the benefits of having an ecommerce solution and what it can do for your business in our latest blog

Advantages

Cost effective – An ecommerce solution can provide a more cost effective approach for your business. This is because your site can be used to generate sales without having to rely on many sales staff or potentially any sales representatives.

Access – A high-street print shop on its own is often limited in its sales capacity by the 9-5 opening hours. However, online stores allow 24/7 sales opportunity, meaning there is no time constraint on your selling potential.

Data - By introducing a print ecommerce solution into your business, you can gain data that will help you understand what your customers are most interested in. The availability of detailed performance data also allows you to improve the effectiveness of your online operations over time.

Productivity – The ability for customers to place orders online saves time and improves the productivity both of your off ...

28/10/2015

Purple Swan Hire, a wedding decoration company for wedding venues, is a company we were commissioned to complete a project for. This project included a range of services, including Branding, Search Engine Optimisation and a 'Quote' cart. For more information on the project, follow the link below http://www.bluesky-e.co.uk/portfolio.php #.VgADg99VhBc

The Bluesky-e website portfolio contains a small selection of businesses we've helped in London and across the UK

28/10/2015

Top Flight Couriers are a company that we undertook a project for. The project was a bespoke website design and various website development. For more information on the project and to view the finished project, follow the link below http://www.bluesky-e.co.uk/portfolio.php #.Vfw32N9VhBc

The Bluesky-e website portfolio contains a small selection of businesses we've helped in London and across the UK

26/10/2015

The Dresser', an online store for second hand designer fashion, comissioned us for a project. For this project, we provided website development, an eCommerce solution and email marketing. For more information and to view the site, follow the link below http://www.bluesky-e.co.uk/portfolio.php

The Bluesky-e website portfolio contains a small selection of businesses we've helped in London and across the UK

09/10/2015

Our latest blog addresses the importance of a website design in meeting expectations

You knew that, of course!
“My father’s family name being Pirrip, and my Christian name Philip, my infant tongue could make of both names nothing longer or more explicit than Pip. So, I called myself Pip, and came to be called Pip.”
The opening of arguably Charles Dickens’s greatest novel – my personal favourite – and certainly one of the finest books in the English language.
And we’re on this theme of ‘Great Expectations’ because we’re exploring this idea of “cognitive fluency” that we introduced in an earlier article.
We talked about the importance, in website design, of keeping the end product simple and also keeping it familiar. As we said, the brain prefers to think about things that are easy to think about – but it goes deeper than that. Let’s look at some examples of how this cognitive fluency works (and doesn’t work).
Cognitive fluency
… is the subjective experience of the e ...

18/09/2015

Keep it simple and keep it familiar

We’ve spent a lot of time on the importance of first impressions in your website design, and last time we covered “thin slicing” – making judgements in fractions of a second based on incomplete data.
These are important because, as we’ve seen, visitors to your site make, to all intents and purposes, an instantaneous decision whether or not to stay on the site.
We introduced two key factors:

Visual complexity – how complex the visual design of a website looks
Prototypicality – how representative a design looks for a certain category of websites

As a reminder, here’s an extract from a Google Research blog:
“… these two factors are interrelated: if the visual complexity of a website is high, users perceive it as less beautiful, even if the design is familiar. And if the design is unfamiliar — i.e., the site has low prototypicality — users judge it as uglier, even if it’s simple.”
(Y ...

Address

71-75 Shelton Street, Covent Garden
London
WC2H9JQ

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

020 7199 8713

Website

http://www.bluesky-e.co.uk/contact.php

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