Successful companies like Amazon, eBay and Google spend millions each year ensuring their websites and applications are intuitive and easy for their customers to use. They continuously test every aspect of their business with real customers to create a better "user experience". They know that a great user experience builds brand loyalty, attracts more customers and generates more sales. A bad user
experience means customers leave the website and don't come back. We set up whatusersdo so anyone, in any size or type of organisation, can observe real people using their website. WhatUsersDo is an online User Experience research service. The clients can set a task for our testers and we record their screens and spoken thoughts as they complete that task. Our clients use us to test usability, benchmark competing websites, better understand user behaviour and get feedback on their online propositions. In fact, so long as it's online, the client can get qualitative user insights into almost anything. What used to take days or weeks and thousands now takes a fraction of the time and cost.
